KAMSOKAS Imperials. Readily available; easily accessible African indigenous wears.
MEET LILIAN. 25-years-old indigenous fashion-lover.
PAINPOINTS. Disappointment. High cost. Delays. Stress.
Many Lilians in Northern Ireland. THE PROBLEM. High demand for two important African fabrics— Adire and Aso-oke.
An indigenous stores for African luxury fabrics and attires: Aso-oke and Adire (or kampala ).
abstract. PRODUCTS. Aso-oke Adire (Plain fabrics).
PRODUCTS (2). Aso-oke and adire -made:.
Two revenue means: distribution and reproduction.
KAMSOKAS RETAILERS END USERS. BUSINESS MODEL (2).
MARKET SIZING. Series 1 MEN FEMALE 20 TO 30 Lovers of African attires 4.3 2.5 3.5 4.5 Series 2 MEN FEMALE 20 TO 30 Lovers of African attires 2.4 4.4000000000000004 1.8 2.8 Series 3 MEN FEMALE 20 TO 30 Lovers of African attires 2 2 3 5.
COMPETITION. Paragon fabrics, Belfast. Sonna African textile.
BETTER/DIFFERENT. Indigenous aso-oke and adire fabric Physical and online stores Large quantities Sales Unique customer relationship.
MARKETING PLAN : Channels. SEO MARKETING. Social media.
MARKETING PLAN (2):. DISCOUNT SALES QUARTERLY PRODUCT DEVELOPMENT REFERAL CONTEST SALES CONTEST/EVENTS.
TRACTIONS AND MILESTONE. EVENTS Q1 Q2 Q3 Q4 Y2 Y3 Y4 Y5 Kamsokas Imperial launch website Staff recruitment 10,000 monthly page views 2000 active customers Monthly revenues: 1 million pounds Devise new milestones.
Thank You.