Successful Entrepreneur in the Philippines

Successful Entrepreneur in the Philippines. By Jared D. Pawaan BSA-Hort4.

Milagros, Clarita, and Doris Leelin (Goldilocks).

History. On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a 70 m2 (750 sq ft) space on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees..

History. In 1976, Goldilocks opened its first store in the United States in Los Angeles. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in Metro Manila. Other stores were later set up in other parts of California such as San Francisco, San Jose and in Las Vegas, Nevada..

History. Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Pancake House offered to acquire Goldilocks for ₱2 billion..

Branch locations. In 2015, it was reported that there are at least 400 full-service stores in the Philippines, 12 in California, United States, and three in Vancouver, British Columbia, Canada..

Brand image. Goldilocks was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears to make the name of the chain easier to remember by children and their mothers. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. The naming was suggested by the founders' sister Maria Flor. In 2010, Goldilocks underwent a full re-branding..

Success Story. Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today..

Success Story. Through hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino-owned bakeshop chain in the world. As a true global brand, it has expanded to more than 420 stores in the Philippines and overseas markets, and now employs a workforce of over 2,000 people. Likewise, the opening day total sales of P574 back in 1966 has multiplied thousands of times over..

Success Story. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now celebrating its 47th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon..

References. https://www.goldilocks.com.ph/our-story/the-goldilocks-brand https://en.wikipedia.org/wiki/Goldilocks_Bakeshop.

End.