Conceptualization and Illustration of logo

brand name PLAY @OTHERSIDE client Mr. Mir Muneeb.

concept inspiration ▶ PLAY BUTTON. Icon Description automatically generated.

The wordmark “PLAY” incorporates within itself an indicative icon of space reflecting continuity, action, speed and boldness..

The conception behind this logo revolves around the playfulness of colours , red, white and black alongside an illustrated play icon stitched with the proper placement of bowling pins. The colours used in this logo play an important role in energising the viewer and catching their attention as red stands as a universal symbol of power, courage, strength, danger, engulfing the viewer within and hence making it powerful for its branding..

The idea behind this logo outshines on the basis of its interestingly weaved reverse play icon painted in a solid red shade with a crisp typo. As playing isn’t just a word but a feeling, the reverse play icon reflects the same in the illustration. The icon is pointing to the other side of the playing field to symbolise how playing comes with no limits or hesitation and can spread to every direction possible. The wordmark has been kept in the shade of red and black to catch the crispiness of the edges as well as to showcase the boldness of it..

The idea behind this logo outshines on the basis of its interestingly weaved reverse play icon merged within itself an enormous amount of energy which is reflected by multiple colours in the play icon. The strong point of this logo is the energy it carries and how it instantly rejuvenates the mood of the viewer. As playing isn’t just a word but a feeling, the reverse play icon reflects the same in the illustration. The icon is pointing to the other side of the playing field to symbolise how playing comes with no limits or hesitation and can spread to every direction possible. The wordmark has been kept in the shade of cornflower blue and black to showcase the sobriety and positive hope for future..

The concept behind this logo finds its meaning in the layering of an illustrated cat in the colour combination of black and white. The illustration has several layers imbibed in itself. The cat icon speaks for how a cat is hyper energetic and playful it’s entire life much like the aura of play@otherside which accommodates equal excitement for all age groups. The cat icon can also be excluded from the logo only to be used at multiple levels of branding interests. The wordmark is well incorporated within the logo with an interesting signifier of “Play” at “ Otherside ” within the logo. The colours used in this logo stand for the fierceness of a cat. It not only speaks about mystery or strength but is also used to evoke emotions such as power, professionalism, luxury and sophistication..

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