DIGITAL MARKETING PLAN

DIGITAL MARKETING PLAN. Ibrahim Tayeb 60104150 Mohammad Haroon 60104291 Mohammed Arif 60104249 Thursday, 16 June Instructor: Karen MacNeil.

TABLE OF C O N T E N T S. Read More. Overview Customer Persona Empathy Map.

TABLE OF C O N T E N T S. Digital Channels R e c o mm e n d a t i on s R e c o mm e n d a t i on Conclusion References.

Read More. C h a r g e r. MOOD CHANGER. A Qatari venture called Charger Restaurant debuted in October 2018 with the goal of presenting the best coffee beans in the country..

CUSTOMER PERSONA.

EMPATHY MAP.

m d o l o r s i t a m. BRAND STYLE GUIDE.

BRAND STYLE GUIDE.

BRAND STYLE GUIDE.

AWAR ENESS. It empowers you to get in touch and stay in touch with your customers, by informing them of upcoming events, other services, or new product offerings..

CONSIDERATION. Content marketing: Content marketing, like email marketing, is one of the most successful digital marketing platforms for generating ROI..

EVALUATION. Dig ital Marketing Channel. Search Engine Optimization (SEO): is the application of science of increasing the visibility of web sites in search engines such as Google. Search is one of the most common ways for individuals to find material on the internet. The person conducting the search is actively seeking information and has a clear demand and need, SEO-generated traffic is more likely to convert at a greater rate than ad-generated traffic..

CONVERSION. K P I. D i g ital Marketing Channel. Pay-Per-Click (PPC): It is a digital advertising channel in which marketers bid a sum that impacts placement, but the advertiser only pays when an internet user clicks on their ad. You can more accurately target customers based on their purchasing habits, pain areas, and demographics. You are only paid when someone clicks on your ad..

L O Y A L T Y. K P I. D i g ital Marketing Channel.

RECOMM ENDATION. A positive online reputation will help you achieve your company objectives. Your name is well-known. This adage is relevant in the age of the Internet and corporate web presence..

CONCLUSION. Charger is a Qatari Cafe a Qatari venture called Charger Restaurant debuted in October 2018 with the goal of presenting the best coffee beans in the country. It is located in Lusail, Duhail and Aspire. The digital marketing channels used for the stages of the customer journey were Email Marketing , Content Marketing, SEO, PPC, and Social media. The recommendation for Charger to build a positive online reputation were to monitor the webs to get information on what the public is saying about Charger. Also, to be active on social media platforms as it will not only maintain the customers but also attract new ones..

REFERENCES.

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