CAES9420_2B Academic English for Information Management & Social Data Science Students Oral Presentation

CAES9420_2B Academic English for Information Management & Social Data Science Students Oral Presentation.

Background information & literature review. Over 90% percent of teens ages 13-17 started using a social networking site 75% have at least one active social networking site profile 51% use social networking sites daily A strong decrease in alcohol consumption among young adults.

01. changes in parenting style. 02. health and fitness trend.

Research gap. Alcohol-related social media posts appear to influence youth alcohol consumption (Curtis et. al., 2018) Despite the pervasive use of social media among young adults, little is known about its effect on drinking patterns..

Research objective Identify the content on social networking sites that affect alcohol consumption positively and negatively How these contents can be used effectively for alcohol-related interventions.

Timeline of the research. Mid Feb. Prepare Interview & Make Voice Recordings.

Semi-structured individual interview At least 15 minutes Conducted in Cantonese Voice recorded HKU UG or PG students from Morrison Hall At least drink twice a week and use social networking sites daily.

Write notes while interview and make voice recording Use cSubtitle to convert Cantonese voice to text Use google translate to translate Chinese to English Compare the finding with other interviewees.

About social networking sites content. 01. Which type of content is most common on SNS.

Findings & Conclusions ( effectiveness of different types of SNS content).

END.