OckyPocky Marketing Strategy Overview

OckyPocky Marketing Strategy Overview. By Sudhanshu Soumyan.

Problem Statements. • Critique ockypocky.com/spoken- english and find a new positioning tagline for the page. • Come up with a growth strategy and lead generation hacks document on the same and quantify the impact. (stick ONLY to ideas you have tried before and nothing from the internet copy-paste) *• Map it back to what past work done prompted you to recommend a particular idea. *.

Assumptions and Caveats. This presentation is only an overview as I do not have access to a lot of Data sources for OckyPocky eg Google Analytics, Hotjar etc. This ppt is just to showcase what my (Sudhanshu’s) skills are At some places I have taken some assumptions based on my gut feel. These may/may not be accurate, but I had to take these as to exemplify the basic premise This ppt cannot completely showcase.

Branding and Communication.

Suggestions on Branding and Communication. Logo Unit needs to be made more attractive for kids eg POGO is another kids brand and their Branding is clean and clearly says ‘for kids’ Tag line: Current ‘ Einsteins Begin Early’ – Some Suggestions: OckyPocky makes English Easy /English banaye Easy / OckyPocky English for Kids made Easy OckyPocky Learn English Quickly.

GROWTH.

GROWTH: Arriving at a Growth Strategy. Defining Segments from Primary Research/secondary data/tertiary data Defining/Finding New Use cases From these we define if we need to enter Newer Markets/Customer segments And /Or Launch New Products/Features.

GROWTH: *Insights from Primary Research/ Secondary or Tertiary Data: *examples of POV of a child’s parent.

GROWTH: *Insights from Primary Research/ Secondary or Tertiary Data: *Examples of POV of a child.

GROWTH: Key Take Aways from these insights*…. PARENTS: (Customer) Parents who are Professionally employed understand value of mastering English Variety of emotions which the parents feel: embarrassment, shame, guilt, helplessness Parents who are ambitious and dream big for their child want their child to be fluent in English CHILD: (Consumer) Children want more Fun-filled learning More Music/Dance/Activity based learning Can we get Branding/Endorsement from famous comic characters eg Tinkle/Marvel?.

GROWTH: By Geographies , By Language. Will need to explore more States/Geographies* More Languages* – then Add these languages as options for the parents/child to select..

GROWTH: How about Schools?. Smaller Schools/School chains can be potential areas of growth.

GROWTH: Creating video creatives*/static creatives by:.

Lead Generation Hacks.

Lead Generation Hack No.1 SEO and Keywords. GROWTH TYPE: LONG TERM, SUSTAINED Organic Traffic needs to Increase – OckyPocky has very low Traffic(660 per months vs 7.3 million for Duolingo and 4.5 million for HelloEnglish ) Bidding for the right Keywords (Sample of Duolingo shared here) UX/UI of the website and App has to be improved.

Lead Generation Hack No. 2: Paid Social Media Marketing – on Special Days.

Lead Generation Hack No.3: Affiliate Marketing. GROWTH TYPE: Can help periodically/ seasonally Affiliate Marketing can get you an ROI of 200% with the right kind of affiliate..

Lead Generation Hack No. 4: Emailer Marketing (to parents).

Lead Generation Impact (Guestimates). Objective: Lead Gen Hack no. Description Type of impact %age Increase in Leads (Guestimates) Nett Effect (Guestimates) 1 SEO,Backlinking,UXUI Long term 2% Conversion on,say 300% increase in traffic 6% 2 Social Media Marketing Short Term FB + Instagram mktg give around 3% conversion 3% (of the total audience reached) 3 Affiliate Marketing Mid- Term 200% with a good affiliate 200% of the investments 4 Emailer Marketing Long term say, 5% conversion over an year of the database 5% of say 10K users of emailer.

Thank You.