Diapositiva 1

© Alessandro Franchini, Italy 2020. Strictly Confidential.

© Alessandro Franchini, Italy 2020. Mission: A new model of travel agency, focused on Russian tourists needs. New approach of tourism business, based on a vertical offer of unique and unexplored services, smart and available 360 days per year..

© Alessandro Franchini, Italy 2020. WHY? The connection between Italy and Russia, is incredibly long and strong: Italians love Russians and vice versa, we share a lot of values, life styles and traditions. List of business between those two countries is amazing old and long. Many Russians every year come to Italy for business and on holidays, (over 40.000 in 2019) they know our most important towns and popular places (Rome, Venice, Milan, Naples, Sardine, Tuscany, etc.) Puglia has been nominated from the famous newspaper New York Times the « Best value travel destination in the world » for two consecutives years (2018-2019). But according 2019 statistics Puglia is still very undiscovered region for Russian tourists (less than 1.000 people in 2019)..

WHY? In Puglia, numbers of foreign tourists are increasing year by year and also Russians who visited Italy are in constant improving. But despite of the small distance and the easy fly connection between Russia and Puglia, Russian’s presence is only around 2% of the total amount of foreign tourists. With our customized offer, We will be able to increase this number up to 8% in 2 years..

WHAT? Think Verticals: To improve business it is necessary to extend the offer and use all the potentials of this wonderful Region with: Medical Tourism Luxury Tourism Excursion Tourism Business Tourism New spin-offs.

MEDICAL TOURISM Only a few years ago, medical tourism was a blip in overall global tourism spending . Today , it is a multi- billion dollar industry that is expected to increase by up to 25 percent per year over the next 10 years . Advantages of medical tourism : T hey are able to pay travel, medical treatment and accommodation expenses in emerging medical tourism destinations for a lesser price than how much the treatment alone would cost in home countries, while receiving quality medical care at many health tourism destinations. In Italy this business does not exist yet. In Puglia there are all conditions to make some hospitals new world hubs of medical tourism..

LUXURY TOURISM In Puglia there are already some successful companies that offer exclusive services and experiences to people who have big budget for their holidays. In overall, this is another “vertical” not really explored in our Region and with a high-end offer would be possible to attract more people ready to spend huge money to enjoy Puglia..

EXCURTION TOURISM Puglia could be also a perfect place for professional Excursionists / sightseers. People who like holidays sui generis, in the wild Nature, green and adventurous. It is possible to target a specific offer for this kind of people that is very copious also in Italy..

BUSINESS TOURISM Business Tourism is a lucrative and fast growing segment in the travel industry. It is able to yield many economic results for the local economy. Considering it as a key driver for temporary and permanent jobs, two-thirds of business travelers may extend their business trips if the condition allows. Therefore, there is great potential in this market. Business tourism is expected to be one of the fastest growing markets for travel suppliers to lay emphasis on in the years ahead ..

NEW SPIN-OFFS In Puglia there are already many tourist offers, some of them very interesting, for sure it could be possible to create an integration between our service and third parts services. This will be possible along with right partners, innovative and well motivated like us. We are also thinking to make contacts with schools/universities for a language exchanges and /or summer camps for Russian students/children in Puglia..

HOW? As we said in our mission, we will start from our customers needs, we have very long experience of Russian traveling habits and the way they like to go on holidays. We will create: A web-platform with clear and unique identity where it could be possible to access to any kind of information and it could be possible also to book and to buy all the offered services. Easy and fast. A huge amount of contents (pictures, articles, video etc.), using bloggers, influencers, key partners, customers, etc. that will be delivered everywhere on-line (all social medias) and off-line (partners, agencies, tour operators, associations, magazines, etc ) Marketing campaign (on-off line) customized on our vertical markets and audience. We will take part to the most important events and seminars (in Russia and Italy) to promote our company. Win to Win partnership with the most important companies/associations/influencers in Puglia and in Russia Our mantra is: Technology and keep things simple ..

. Thanks for you attention!.