Name: NATIONAL BOOKSTORE(GROUP1)
Uploaded: 2022-04-26
Duration: 7 min 5 s
Description: Presented by: GROUP 1. National Book Store - Wikipedia.

Presented by: GROUP 1. National Book Store - Wikipedia. 

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SOCORRO RAMOS, Owner of NBS. National Book Store’s co-founders , 95-year-old Soccoro Cancio and Jose Ramos, met at a bookstore and the rest was history. National was named after their first cash register and the name has not changed since. Sadly, the original store was burned by a fire then devastated by a typhoon, but that did not stop the Ramoses from building their company with over 230 branches to this day.. 

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National Book  Store’s co-founders , 95-year-old  Soccoro   Cancio  and Jose Ramos, met at a bookstore and the rest was history. National was named after their first cash register and the name has not changed since. Sadly, the original store was burned by a fire then devastated by a typhoon, but that did not stop the  Ramoses  from building their company with over 230 branches to this day.

9 Things We Must Know About National Book Store. 

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9  Things We Must Know About  National Book  Store

1. The owners, Soccoro Cancio and Jose Ramos, met at a bookstore.. 

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1.  The owners,  Soccoro   Cancio  and Jose Ramos, met at a  bookstore.

“ Nanay  Coring,” as she is lovingly called by family and National Book Store's employees and partners, had just finished high school when she met her future husband, “ Tatay ” Jose Ramos. She was working at her brother’s bookstore, which was called Goodwill Bookstore.  Tatay  was the brother of  Nanay's  sister-in-law.  Tatay  would visit his sister and that was where he met  Nanay . .

In  An Open Book: Thursdays with  Nanay  Coring,  authored by  Nanay’s  only daughter, Cecilia Ramos  Licauco  with Yvette Fernandez,  Nanay  describes their love story as a simple one. “ Tindera   ako . Bookkeeper  siya .  Nagkakilala  kami,”  she shares. She was only 18 years old when they wed, while he was 14 years her senior.

2. They named the store after their cash register.. 

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2.  They named the store after their cash register.

After the wedding,  Nanay  took the knowledge she had gained from her work with her brother’s bookstore and the couple opened their very first store—a small shop at the foot of the  Escolta  Bridge. They didn't know what to call it, so they named it after the brand of their cash register.

3. The first National Book Store was devastated by a fire, and the second one, a typhoon .. 

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3. The first National Book Store was devastated by a fire, and the second one, a typhoon .

During the war, a fire broke out in  Escolta  and it burned down the store. The  Ramoses  rebuilt the bookstore on a smaller lot at the corner of  Avenida  and  Soler . It rose again just in time for the first school year after the  war,  and became the go-to place for textbooks and school supplies . In 1948, three years later, a typhoon wreaked havoc upon the store and its stocks were damaged but the couple rebuilt the store, only the next time it was at a two-story shop in  Avenida .

4. As their family grew, the business grew.. The Ramoses were soon a family of five after welcoming three children: Fred, Ben, and Cecilia, who later entered the family business with their children. The business flourished and more branches were opened. Later on, when Coring was left to manage the store with her children, they all met on Thursday afternoons for National Book Store management committee meetings.. 

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4.  As their family grew, the business grew.

The  Ramoses  were soon a family of five after welcoming three children: Fred, Ben, and Cecilia, who later entered the family business with their children. The business flourished and more branches were opened. Later on, when Coring was left to manage the store with her children, they all met on Thursday afternoons for National Book Store management committee meetings.

5. At one point, Nanay Coring produced her own postcards and greeting cards.. 

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5.  At one point,  Nanay  Coring produced her own postcards and greeting cards.

Before partnering with Hallmark and distributing other international brands,  Nanay  Coring produced her own material, such as greeting cards and postcards. She hired photographers to travel locally and take photos of landmarks and people in traditional costume. These were the images that appeared on her postcards

6. Bob Frasier Hallmark’s executive, Nanay Coring welcomed him at the airport without a set meeting.. 

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6. Bob Frasier  Hallmark’s executive,  Nanay  Coring welcomed him at the airport without a set meeting.

Hallmark executive Bob Frasier was set to visit the Philippines to look for a local licensee. He had set meetings with the much bigger bookstores, leaving out National, which was considered too small at the time. To get an appointment,  Nanay  Coring waited for Frasier at the airport with a sign of his name in hand. When they met, she took him to his hotel and bagged his first appointment slot for the next day. She took him to the bookstore and wowed him with her greeting cards .

“He was very impressed,” she tells the authors of  An Open Book , “He asked me to show him a business plan. I said I had none. He asked me to make one. I said I didn’t know how. So he just started asking me questions. What my plans were. How could I sell his  cards.  We just sat down and talked face to face.” It was clear to  Nanay  Coring that Frasier had already made up his mind. National Book Store has sustained that relationship with Hallmark for over 40 years now.

7. National Book Store has brought many international best-selling authors to visit the Philippines.. 

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7. National Book Store has brought many international best-selling authors to visit the Philippines.

Going beyond just dealing with books and supplies, National Book Store has set up book conversations and signings and has flown in international bestselling authors to inspire and nurture a new generation of readers. A recent addition to its roster of events is the annual Philippine Writers and Readers Festival, which invites readers and writers to panel discussions and talks.

8. While National Book Store has amassed remarkable success, it always aspires to give back.. 

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8. While National Book Store has amassed remarkable success, it always aspires to give back.

With over 220 branches, 4,000 employees, and 1.5 million customers a week, the business continues to root itself in humility and goodness. Through avenues such as the National Book Store Foundation, the bookstore engages with impoverished communities to provide its poorest schools with libraries and supplies. “Happiness is helping people,”  Nanay  Coring has always said.

79 Years" photos, royalty-free images, graphics, vectors & videos | Adobe Stock. 

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79 Years" photos, royalty-free images, graphics, vectors & videos | Adobe  Stock

9. On  its  79th  year, National Book Store continues to surprise us with concepts such as Art Bar, Workstation, and Noteworthy.

The business continues to cater to the younger generation and has embraced the digital age. In the later store prototypes, which Managing Director  Xandra  Ramos-Padilla tackles in the epilogue of  An Open Book , Art Bar, Workstation, Noteworthy, and Kids Ink all still adhere to the lessons and value that  Nanay  Coring and  Tatay  Jose started National Book Store with.

79 Years Anniversary. Elegant Anniversary Design. 79th Logo. Stock Vector -  Illustration of jubilee, happy: 151957694

Here are some of inspirational lessons and advice we got from Nanay Coring. 

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Here are some of  inspirational lessons  and advice we got from  Nanay  Coring

You  must be interested in what you are doing. You must love what you do so you will continue doing it, in spite of a lot of  hardship.

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You  have to adjust to the flow of business. If you’re not open to change, your business can’t move on .

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Know  what you want to do and believe in yourself. If you want to be a salesman, make sure you are the best salesman you could possibly be .

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Work  hard, very hard. There is no express elevator to success — you have to climb the stairs .

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Make  sure every customer feels important. Be humble and always be willing to serve them .

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If  you have the love and passion for what you do, hard work will not be a sacrifice, but a joy !

National Book Store - Wikipedia. Reference: https://www.esquiremag.ph/the-good-life/pursuits/national-book-store-turns-75-tales-of-triumphs-from-nanay-coring-a00184-20170909-lfrm. 

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Reference: https://www.esquiremag.ph/the-good-life/pursuits/national-book-store-turns-75-tales-of-triumphs-from-nanay-coring-a00184-20170909-lfrm

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