Employee Financial Wellness IMC plan

Employee Financial Wellness IMC plan. Person writing on a notepad.

Validation of Tools and Media. Tools and media: Benefits: Public relations Publicity, communicate brand promise / gain ‘mentions’ Advertising Continuous communication / form relationships Direct marketing Personalised approach / gain head-start with potential clients Personal selling Highly adaptable message / handle customer objections Sales promotions Induce consumer action / increases interest.

Tools and Media used. Public relations (event marketing, press release) Advertising (social media, website) Direct marketing (email) Personal selling (cold calling) Sales promotion (group buying package.

Marketing Budget Costs incurred: €21.05 for 1000 business cards €5 for sponsored post that reaches 3200-8300 daily Aimed salary of €37k annually Optional LinkedIn Post (Price to be confirmed).

Scheduling and Planning. Classroom outline.

Within the calendar, X is used seldomly, XX is used on occasion, and lastly, XXX is used regularly. This portrays how often the EFW company utilizes each marketing tool and through which mediums. For EFW, we aim to use incremental approach for the social media and website presence. This means that strategies such as sponsored posts will be spread throughout the entirety of the plan. Communication at the correct time is essential as some products are seasonal..

The EFW campaign event will be held to earn publicity for the company. The direct marketing will be carried out through e-mail. Personal selling will be used in the form of cold calling, where the Q&As will be carried out post company meetings and as a part of sales promotion. A retention program will be conducted where discount pricing will be offered for any additional follow up appointments with clients and the group buying scheme that offers discounts to individuals that purchase sessions together. As portrayed in the calendar table, the frequency of how these factors are carried out are presented for the EFW company..

Evaluation Procedure. Aim- Review if Key Objectives reached Corporate and Industry Reports Primary research Sales Assed Focus on relationships with customers: - long term goals of company: Predict Future Sales Review Costs- Large Proportion of Budget used on Social Media Advertising campaign Examine success of social media manager at establishing brand awareness: -Engagements- Linkedln and Instagram -Demographic determined.

Evaluation Procedure- Feedback. Primary Research Quantitative surveys- Brand awareness and demographic of target market Primarily Online Surveys Traditional Surveys- EFW events Survey questions include: - Demographic questions: Age, sex, and employment position: Target Audience - Rate Awareness of EFW: Long Lasting Reliable Customers -How respondent found out about EFW: Exposure Instagram Story Polls and Sliders= Quick Results.