#SPFForAll

#SPFForAll.

[Audio] HELLO WORLD LET'S GET STARTED. HERE IS THE NAME OF THE PRODUCT : SOLASCOOP SUNCREEN WITH A TAGLINE OF TODAY'S NINJASHELL. THIS IS THE LOGO OF THE PRODUCT.

[Audio] THE REASON BEHIND THE SELECTION OF THE PRODUCT? Sunscreen is an important preventive health care habit that should be maintained all year, including the winter months. The depletion of the ozone layer has increased our risk of sun damage from harmful UV rays. Sunscreen blocks these rays, greatly reducing the likelihood of sunburn. Sun damage from UV rays causes photo aging of the skin, which is characterized by a thick, discoloration; and a breakdown of collagen, which contributes to lines, sagging and wrinkles. Thus, this product is chosen due to its requirements..

[Audio] PRODUCT CHARACTERISTICS ARE LISTED BELOW Budget friendly hybrid sunscreen No white cast Melted ice-cream texture Subtle fragrance Suitable for sensitive and acne prone skin Matte finish Encapsulated with moisturizer Wide varieties to suit different requirements.

[Audio] THE TYPES OF THE PRODUCT ARE SPF 30 GEL / CREAM , SPF 50 GEL / CREAM ,SPF 80 SPRAY MIST , SPF 40 SUNCOMPACT AND SPF 50 BODY SUNSCREEN.

[Audio] This product aims to be used by a range of customers, who include athletes who perform their exercises outdoors regularly, and also for those people with skin protection consciousness as the primary targets. These set of people will need sunscreen much more as most of them are frequently exposed to the burning sun for long hours thus they need protection. Children and young people at their teenage are also part of the target market. Children have got a more sensitive skin than adults and are more vulnerable if exposed to sun heat for quite sometimes. The sunscreen though is not limited to certain people, but it is available for people of all demographic categories because of its multifunction properties..

[Audio] The product is meant to protect and block the damaging sun radiations from harming the users. SUNSCOOP will work in a wide range of spectrum to block different types of sun radiations which penetrate and damage the skin. Unlike other products, which only work on a narrow emission spectrum, and the consumers become vulnerable when exposed to high-intensity sun radiations. The sunscreen will also provide protection for a much longer period which extends up to eight hours of protection for the consumers..

[Audio] The pricing of the product will include the better packaging and its advanced formula. These services will give it a much higher price than its competitor, but rather they range in a similar price line..

[Audio] Sunscoop is working to ensure that the new product will be readily available to its consumers whenever needed as its market is quite extensive. The product will be available in chain stores, supermarkets, pharmaceuticals and retail stores. This will cover for many consumers who will make purchases from their convenient and easily accessible places. The company also will overlook selling its product directly to wholesalers and not to retailers so as to ensure a cost effective way of distribution of the product..

[Audio] The promotion will be much based on the real lifestyle of the target market. The promotion will include using the television as the primary means of promotion. Apart from using the television, the product will be advertised on magazines, and also sample sales will be made to allow the consumers to try the product for themselves. In the supermarkets, the product will be placed near the competitors so as to enable and give the customers an opportunity for comparison between the products. Sunscreen dispensers will be placed in malls, beachside for a minimal amount to attract customers ..