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The STP of Cure.Fit
Segmentation
Urban
Adults
Rural
Kids
Youth
• Urban Population
• High income group
• Age Group 20-40
Targeting
BRAN
Fitness brand that promotes
"Healthy Body, Mind
& Soul"
Positioning
MarketingWeekIy.in

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cure.fit live Membership
Choose subscription plan
cure.fit
CURE LIVE
14 days
3 Months
SAVE
6 Months
SAVE
e 1 Year
SAVE
Free
+749 1199
3991mon
2699 1899
316/mon
3999 2899
2411mon
Cure Fit Live Membershp
• -NomoreFREE!

After a  14 day Free Trial  of Cure Fit Live class, you can opt for one of the following cure fit live memberships:

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Why Cult Fit Live Membership ? Unlimited access to

Fitness, Dance, Meditation & Cooking Classes

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cult.live
DANCE
MASTERCLASS
With
NORAH FATEHI
Free cult.live classes only on the
cure.fit app
TRAIN
LIKE A
BOLLYWOOD
STAR
Fri, April 17th
Book a slot between
8 am - II pm

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'1012
'2342
Live experience with energy meter
and leaderboard

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10 lakh subscribers on its platform by December 2021,

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Customers' Feedback
RAN ANTS
Cult users would recommend
the classes to others
600/0
Users renew subscription because
they love the cult experience
-1
How retention improved?
Unlimited pauses in between challenges
allowing the users to come back after
break.
MarketingWeekly.in

Strategic Challenges faced by CultFit

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