PowerPoint 簡報

Lee Ching (22018643D) Lo Kin Yat (23072302D) Wong Nga Yu (22020358D) Lam Uen Yu (20060204D).

Contents. Introduction Methodology Management and Strategies SWOT analysis Challenge Conclusion.

Introduction. Background Name: CASETiFY Core business: phone cases and electronic accessories Year of founding: 1/10/2011 Founder: Wesley Ng and Ronald Yeung Inspiration for the logo Based idea of stamps, stickers, and tape CASETiFY --> the dot in the “i” is meant to look like a person Spirit of individualism which are all things people use to personalize things they own.

History (BUSINESS MODEL and development). Casetify Logo , symbol, meaning, history, PNG, brand.

casetify hk phone number,Save up to 15%,www.ilcascinone.com.

Introduction. [image] A group of colorful cases Description automatically generated.

Methodology. Journal Articles Blogs Official Websites.

Mission Statement.

Management and strategies. Strategic Management Social Responsibility.

Goals and Missions. Traditional Goal Setting Strategic Plan Developing a roadmap to further cut down on emissions Using more responsibly sourced raw materials in our products Improve customer retention by providing superior customer support and user membership programmes. allow customers to express their individuality, creativity and personal style through tech accessories..

Strategy management. The process of establishing the goals and objectives of a project and determining the resources and actions needed to achieve those goals. Strategic planning helps the company to decide on its long-term plans (Hewlett, 1999). The procedure by which businesses come up with a plan that enables them to foresee and react to the dynamic, ever-changing environment in which they operate (Hewlett, 1999). External environment affect strategy management because of the dynamic environment.

Strategy management. Businesses define their plans and objectives in terms of competition and growth and creates a strong need for strategic analysis. (Rumelt et al., 1991) The direction and scope of an organisation over the long term: which achieves advantage for the organisation through its configuration of resources within a changing environment, to meet the needs of markets and to fulfil stakeholder expectations. (Johnson and Scholes. 1997).

Casetify's Strategy management. Influencer Marketing Customer Based Marketing Strategies Digital Marketing International Expansion.

Influencer marketing. Using social media and celebrities to promote products.

Influencer marketing. Product Differentiation Strategy Collaborative Design Approach.

Customer Based Marketing Strategies. IDENTIFY customer-specific needs User-Centered Design Develop a prototype and use cases Customization More freedom of choice, more satisfaction.

Five stage of customer loyalty. Awareness Exploration Familiarity Commitment Separation.

digital Marketing and International Expansion. Mainly focus on e-commerce Headquarter in United States Mainly focus on US market.

Social responsibility. The obligation must be voluntarily assumed and promoted (Jones, 1980). The scope of this obligation is broad, extending the obligation to other social groups such as customers, employees, suppliers and different communities (Jones, 1980)..

environmental responsibility. Waste of plastics In Hong Kong, one-fifth of the daily rubbish is plastic waste (the green earth, 2021). Production of Carbon Dioxide Hong Kong's greenhouse gas emissions to reach 34.7 million tonnes of CO2 by 2021 (HKSAR, 2021)..

Casetify's environmental responsibility. Green management Re/CASETiFY #CASETiFYSustainability #CASETiFYCares PHONE CASE RECYCLING PROGRAM Re/CASETiFY™ Pellets Donation Donate $1 to EarthDay.org to build trees.

Casetify’s human Responsibility. Caring for and supporting minority communities Support LGBT community Donations to the Laurel Foundation Products for LGBT.

SWOT Analysis of Casetify. A screen shot of a swot Description automatically generated.

Strengths. Product customizations Cooperated with different brands, artists, and KOL Environmentally friendly Quality and durability Strong branding Online presence Product diversification.

Weakness. Pricing Limited compatibility Production time.

Opportunity. Growing smartphone market International Expansion.

Threat. Intense competition Counterfeit products Changing cousomer preference.

Challenges. Market Competition Developing a sales strategy Self-developed enterprise system Costs for processing digital payment.

Market competition. The phone case industry is proliferating these years Market competitors over 30 tech accessories brands around the world with similar characteristics to Casetify Imitation in the market which plagiarize the products designed by Casetify infringe the originality.

Solution. Focuses their customer base on Apple users User-customized Collaborate with various artists & themes to make new designs maintain product uniqueness create specific impression on consumers improve market competitiveness.

developing a sales strategy. Recognize the target audience or a certain community Research the best way to sell the products Create a marketing plan and determine the retailing method.

Solution. Mobile Data Social Media Website Customer Physical Store CRM.

Self-developed enterprise system ​ ​. Unsustainable and insufficient to support further business growth​ Inefficient processing Data points are not properly collected and managed Low production efficiency.

一張含有 文字, 行動電話, 小工具, 可攜式通訊裝置 的圖片 自動產生的描述. solution.

Costs for processing digital payment ​ ​. Spend critical time and manpower to handle the payment and collection procedures. ​ Complicated payment instruction and approval Card payment records are seldom available High collection costs.

Solution. Work with HSBC​ HSBC’s application programming interfaces (APIs) feed the transaction and account balance data into their Oracle NetSuite system​ HSBC’s Virtual Card (VC) programme allows automatic matching of each payment to respective Virtual Card numbers (VCNs), which expedite reconciliation ​ PayMe a cheaper alternative for customers to pay online​ ​ ​.

Goals and Responsibilities…?. Price premium – make sense? Social responsibility or social responsiveness Tons of negative news from former employees and customers.

suggestions. Let the price lower Make “double 11” event.

Conclusion.

Reference. Mangurali, H. (2022, February 25). CASETiFY Case Study – 6 Reasons For Their Huge Success – 440 Industries. 440industries.com. https://440industries.com/casetify-case-study-6-reasons-for-their-huge-success/ Rumelt, R. P., Schendel, D., & Teece, D. J. (1991). Strategic Management and Economics. Strategic Management Journal, 12(S2), 5–29. https://doi.org/10.1002/smj.4250121003 Johnson, G. and Scholes, K. (1997), Exploring Corporate Strategy: Text and Cases, Prentice-Hall, Cambridge. Hewlett, C.A. (1999), "Strategic planning for real estate companies", Journal of Property Management, Vol. 64 No. 1, p. 264. Mishra, R., Singh, R. K., & Koles, B. (2021). Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda. International Journal of Consumer Studies, 45(2), 147-174. Schneider, G. P. (2017). Electronic commerce. Cengage Learning. Jones, T. M. (1980). Corporate Social Responsibility Revisited, redefined. California Management Review, 22(3), 59–67. https://doi.org/10.2307/41164877.

HKSAR. (2021). Hong Kong Greenhouse Gas Emission Inventory for 2021 released. https://www.info.gov.hk/gia/general/202307/04/P2023070300212.htm 塑膠革命 - the green earth. The Green Earth -. (2021, November 30). https://greenearth.org.hk/en/plastic/.

Distribution of work. Hillary – SWOT Analysis and Conclusion Judy – Challenges and Solution Mike – Social Responsibility, Planning and Strategy Management Zoey – Introduction and Methodology.