MK9619: Group Presentation Team 1

undefined. A MARKETING CAMPAIGN 1 Done by: Group 1.

[Audio] Our diverse team of professionals brings together nuanced and well-rounded expertise for this marketing campaign. I bring a deep analysis of market trends and experience in marketing campaigns as a market strategist. Our market analyst is an adept researcher well-versed in current analytics tools. Our brand strategist brings a design and creative marketing background which is key for developing a memorable campaign. We have the skills to put together an effective and successful marketing effort..

[Audio] A well-planned marketing campaign is essential for success as businesses continue to develop their digital presence. To determine their market share and the best strategies for reaching potential customers a situational analysis should be done to identify the market conditions and potential customers followed by segmentation targeting and positioning. Lastly to track the success of the campaign measurement metrics can be used. Utilizing these strategies provides companies with an effective way to reach their ideal customer..

[Audio] DMRi's Entry Platform is a revolutionary data marketing solution that enables you to get the best results for your promotional needs. Launched in October 2022 it has changed the way contests prize drawings and giveaways are done. It offers customizable options and ready-made templates so you can quickly set up and promote your products. Break traditional boundaries and get DMRi's Entry Platform to make your promotions stand out..

[Audio] Digital marketing is an increasingly powerful tool to grow businesses and gain visibility for brands. With the right tools companies can reach beyond their target audiences and meet new customers while also engaging existing customers and building stronger relationships. This is where our marketing campaign comes in. Our platform allows you to collect customer data including phone numbers emails and preferences in a secure and G-D-P-R compliant manner. It also makes it easy to get immediate feedback from your target audiences. Moreover we can offer you five different plan tiers from free to Business Pro tailored to your needs and budget. Finally our platform tracks customer engagement and provides access to resources making it a fast and efficient way to grow your business..

[Audio] As we have seen so far D-M-R-I is a pioneer in providing data and insights to help their clients grow their customer base. It is also a well-known brand with a large variety of customers from known brands. Additionally DMRI offers easy-to-use products and a range of prizes. When it comes to weaknesses the competition in the UK digital software company market is fierce while their promotional and advertising budget is limited. Fortunately they also have a few opportunities such as expanding the product range with various features and prices or even creating traditional campaigns and packages. Still D-M-R-I must be ready to tackle potential threats like changing laws and regulations or the need to constantly adapt their strategies to keep up with the rapidly changing digital environment..

[Audio] The UK digital platform market is highly competitive with established players and new startups vying for market share. Companies are leveraging new technologies and offering up-to-date features timing and offers to maintain a competitive edge. Threat of substitutes remains high but bargaining power of both suppliers and buyers is relatively low creating an ideal opportunity for companies to differentiate their services by providing innovative solutions..

[Audio] When it comes to digital ads having a strong competitor analysis and understanding the different options available is essential for success. We have multiple competitors offering various marketing solutions. Our product helps create prize draws giveaways and competitions starting at thirteen dollars per month. We also have a product that specializes in viral marketing campaigns such as competitions instant wins and referral programs for forty-nine dollars per month. Additionally there is an all-in-one solution offering comprehensive tools for contests giveaways coupons and social media engagement at thirty-seven dollars per month and a product with the added bonus of remarketing technology for thirteen dollars per month in Europe for fraud prevention month..

In 2023, the UK's economy grew by of 0.1%, following a higher growth rate of 4.3% in 2022 (Statista, 2022). In 2024, the UK is projected to have an annual inflation rate of 2.2%, compared to 7.3% in 2023 (Statista, 2024). Since September 2023, interest rates in the UK have remained unchanged at 5.25% (Bank of England, 2023). Compliance with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR) (Gov.UK, 2018). Adherence to consumer protection laws, such as the Consumer Rights Act 2015 (Department for Business, Innovation and Skills, 2015). Compliance with Advertising Standards Authority (ASA) (Advertising Standards Authority, 2023). 55% of consumers believe that living sustainably is important for the well-being of society (Office for National Statistics, 2023). The Environment Act of 2021 replaces EU regulations to safeguard nature, water quality, and air cleanliness in the UK post-Brexit (ClientEarth Communications, 2022). 59% of marketers acknowledged that they would opt for a virtual event over an in-person one (Kaltura, 2022). Achieved advancements in enhancing digital infrastructure, with superfast broadband coverage reaching 97% in 2022 (Beckett, 2024). Third largest AI market in the world China (International Trade Administration, 2023). Annually spends up to £3.6 billion on social media advertising, By 2026, over 25% of UK businesses' marketing budgets will be allocated to social media (Statista, 2021). Due to political stability, foreign investors have always been keen to invest in the U.K. (Dhingra et al., 2016). Brexit (UK’s withdrawal from the EU) has created uncertainties and political debates (National Bureau of Economic Research, 2019). Political Ideology: “UK Innovation Strategy: Leading the future by creating it” Program (Gov.UK, 2021). Economical Environmental Legal Political Technological Social PESTEL ANALYSIS 57.1 million active social media users as of 2023, 49% users aged between 30-49 (Kemp, 2023). In 2021/22, 34% of respondents said they had engaged in some form of civic participation at least once in the last 12 months (Gov.UK, 2023). Internet users of 86%, have conducted online product searches, with 81% of them subsequently making purchases (Lingo, 2019). 9.

[Audio] Businesses are increasingly taking advantage of giveaways to increase brand awareness. In 2023 OfCom revealed that 62% of businesses use giveaways with 32.5% hosting one every month and 16.1% hosting two or three. These giveaways are also often held on multiple social media platforms with 55.8% of brands taking this approach. 28.6% of brands also run multiple contests every year. These contests can bring even greater advantages as highlighted by the 34% increase in new customers generated by them. Additionally I-B-I-S in 2022 reported that contests had a conversion rate of 34% higher than other types of content. DataReportal found that an average of 34% of new customers are acquired through contests too while 45% of digital marketers agreed that social media contests are a great way to attract more customers and drive sales..

[Audio] As a marketing campaign customer reviews are an invaluable tool. They provide an insight into the customer's experience in using the product and how successful it has been. We have seen an increase in customer reviews with an average rating of 4.5/5. These reviews have had a positive impact on sales with a 34% increase in the past year alone. For these reasons we highly recommend investing in customer reviews as part of the marketing campaign. It is a quick and cost-effective way to increase customer engagement and trust in the product." Having customer reviews as part of a marketing campaign is an excellent way to reach your current and potential customers. Not only does it help build trust but it can also have a positive impact on sales. We have seen an increase in customer reviews with an average rating of 4.5/5 and this has resulted in a 34% increase in sales in the past year. Therefore investing in customer reviews is a great way to reach your target market and build positive relationships with your customers..

[Audio] Have you considered tapping into the potential of campaigns? From contests giveaways and raffles businesses are able to engage customers and generate a strong presence for their brand. Data from LinkedIn has highlighted that many companies today are running multiple campaigns throughout the year enabling them to reach a wider consumer base and subsequently expand their reach. Take action and maximise the awareness of your business by exploring such tactics..

[Audio] Our marketing campaign is focused on a specific demographic and companies that fit certain criteria. We are targeting people aged 30 to 55 with higher than average salaries university degrees and who actively use digital marketing channels attend industry events and conferences and are willing to invest in marketing tools and platforms to improve efficiency and results. Additionally we are targeting small to large enterprises based in major cities in the UK such as London Manchester and Birmingham. Our ideal customers are marketing managers brand managers and C-M-O-s looking for efficiency innovation brand growth and customer engagement. Moreover our customers should be tech-savvy busy professionals interested in marketing trends social media strategies and brand building. If your company fits this criteria then our marketing campaign may be suitable for you..

[Audio] To achieve success we must provide innovative cost-saving customer service that is both effective and efficient. Data analytics and insights will be employed to customize and provide the flexibility that is necessary. This will help us maintain our subscribers while engaging our customers through various cost-effective methods. Meanwhile the types of consumer brands will be taken into consideration when we purchase specialized packages. Lastly we will focus on creating awareness of our brand among our target viewers in order to draw them in..

[Audio] We are looking for a marketing specialist between 35 and 40 years of age with an annual income of between £22000 and £50000. They need to have an interest in consumer behaviour and marketing psychology content marketing and storytelling techniques data analysis and campaign measurement tools and more. Our main challenge is to create and manage engaging marketing campaigns with limited resources and time while having to cope with competition. Our aim is to use our product to provide a solution that simplifies the process of creating and managing marketing campaigns increases the effectiveness and return on investment of marketing efforts and devises original and captivating campaigns that consumers respond to all within budget constraints..

[Audio] As the director of Digital Marketing I am striving to gain a competitive edge with innovative marketing approaches. Data-driven marketing and customer conversion optimization are popular trends and I am seeking a program to incentivize customer acquisition and trial of unsought digital goods. My objective is to increase user acquisition by 30% and achieve a positive Return On Ad Spend (R-O-A-S-) of 3:1 within the next six months. Therefore I need a program with analytics and integrations with marketing automation tools allowing me to experiment with contests and giveaways as a customer acquisition tactic. Having this capability will take my campaigns to the next level and give my company an advantage in the market..

[Audio] As a marketing & impact coordinator I'm always striving to make meaningful connections with my target audience to increase brand recognition and engagement. To create impactful campaigns that provide real value I'm looking for inventive solutions. I need to be able to assess the success of campaigns in a timely manner. Unfortunately customizing generic templates to suit the brand and target audience as well as managing data from multiple marketing channels can be a complex task. Thankfully Target enables me to create efficient and inventive campaigns while providing me with the data and insights needed to measure R-O-I and brand impact. With Target I'm sure I can reach my objectives in the upcoming year..

[Audio] With my experience as a direct to customer manager I understand the need to develop unique and engaging marketing campaigns to compete. Having a strong background in data-driven marketing strategies I am able to be successful in delivering quantified results and engaging with varied customer segments. My aim is to develop an omnichannel marketing experience and convert online traffic to physical stores. Finding a way to combine creativity with measurable results can be difficult; however I am sure that I have the capabilities to produce marketing initiatives and data analysis to demonstrate the worth to the higher-ups. Let's work together to create a successful marketing campaign..

Positioning High Quality: USER EXPERIENCE Low Cost: FEATURES Unlimited entries Help desk Own branding and logo Sharable preview Real-time analytics No limit on competition runtime No limit on competitions being run No winner limit Basic fonts and ability to add Google Fonts Multiple prize levels Additional data field Social sharing Multiple entry choice Customisable data fields Data capture fields Free text options CSV export of data Social media profile links Telephone support No Entry Platform branding Custom domain FEATURES: Low Quality: USER EXPERIENCE High Cost: FEATURES 19.

[Audio] The ability to launch quickly gather insightful data and create standout campaigns is essential for marketers to be successful. Our platform provides the power for a brand's marketing endeavors enabling them to comprehend and identify their audience more accurately leading to substantial engagement and allowing them to go beyond the achievements of their rivals. Utilize our insights to spark interact and reach unparalleled heights..

[Audio] We are launching a marketing campaign that aims for a multitude of objectives. Our approaches will take the shape of an all-encompassing 24-month strategy and include both above the line and below the line advertisements as part of an allocated budget. Our main demographic is made up of creative content producers consumer brands and those interested in informative posts in the UK. Our main aims include attaining 1000 new subscribers to the 'The Entry Platform' within 12 months and maintaining 80% of customers in the first year on the same or higher tier subscription. All of our activities are within G-D-P-R law compliance. Let's get started!.

[Audio] Digital marketing offers an abundance of possibilities from email campaigns and offers to billboard advertising. We can construct a plan that meets your objectives tailored to your exact needs. In order to optimise for keyword research we'll be remodelling your website building social media pages and attending industry conventions. Our planned budget and marketing reach should result in us generating 1000 website visits 80 new subscribers and reaching 15000 business professionals in two years. Additionally we can guarantee that G-D-P-R protocol will be complied with through working with our collaborators from HubSpot. Our exclusive campaign is expected to be a success in achieving the aims you have set..

[Audio] Today I will be talking about the "Entry Quest: 2025 The Ultimate Challenge" marketing campaign carried out by Group 1 from the 1st of June to the 31st of July. The goal of this campaign is to increase website conversion rates reduce bounce rate acquire 150 new subscribers and create purchase intention by helping people understand the entry platform. The estimated budget for this campaign is £4000. In the second part of the campaign lasting from the 1st of August to the 31st of October we aim to create awareness and updates for existing subscribers boost and re-share to increase new subscribers and send targeted emails. The estimated budget for this part of the campaign is £9000. Further in the third part of the campaign lasting from the 1st of November to the 31st of January we aim to increase retention rate by launching a loyalty program scheme with promotions and discounts as well as social media remarketing and paid promotions. The estimated budget for this part of the campaign is also £9000. Finally in the last part of the campaign lasting from the 1st of February to the 30st of April we aim to increase retention rate and new subscribers via user surveys and social media remarketing. The estimated budget for this last part of the campaign is £8000. Our goal is to have a retention rate of 80% at the end of the second year with 800 subscribers out of the 1000 subscribers initially acquired in the 1st year being retained. Lastly G-D-P-R legislation will be strictly followed to ensure compliance..

[Audio] A comprehensive marketing campaign should be implemented for potential customers throughout all stages of the customer journey. This should include awareness campaigns on social media content about features and benefits of the product targeted offers and discounts for early sign-ups contests tips and tricks for using the platform and points and rewards for customer loyalty. All these strategies will help marketers acquire retain and convert customers..

[Audio] We are examining the content posts produced by Aadil Hafeez. He has crafted several posts that are captivating imaginative and will keep customers intrigued. Aadil has implemented various approaches to make sure each post is immersive and unforgettable all while sustaining a congruent and unified brand persona. From utilizing effective visuals to furnishing helpful product or service intelligence Aadil is certain to give your brand the consideration it merits..

[Audio] Carousel posts are hailed as one of the most powerful tools for a successful social media marketing campaign. Their versatility engaging and eye catching content can help your brand stand out from the competition. Carousel posts can be deployed across multiple social media platforms to capture attention and generate better engagement with your audience. Our team has considerable experience using this medium to maximize the effectiveness of your campaign. Taking advantage of this type of content can help to build brand awareness drive engagement and help grow your online presence..

[Audio] Our billboard ad campaigns have been instrumental in boosting brand engagement and customer acquisition in the UK market. We have combined strategic campaigns with innovative messaging to reach our desired audience. Committed to delivering superior results to our customers this is only the beginning of our success. As we aim to extend our reach to the UK market further our billboard ads have been essential in fostering brand engagement and customer acquiring. Our unconventional method and concentrated campaigns have enabled us to reach our intended demographic and positioning ourselves for more success. Our team is unwavering in providing the highest quality results to our clients and more accomplishments are on the horizon..

[Audio] As part of our marketing campaign we have set up a combination of online and offline activities. These include website revamp and S-E-O to enhance user experience and brand image A/B Testing and Social Media Promotion to raise brand awareness and attending conferences and signing up for a Hubspot partnership to increase industry presence. We are also using email campaigns and offline advertising to extend our reach and create awareness about our brand. Our success is being tracked with the help of metrics such as website traffic conversion rate new subscribers follower growth engagement rate click-through rate lead generation rate and impressions. Our aim is to acquire new subscribers and nurture leads and our performance will give us an indication of our success..

[Audio] Measuring metrics in your marketing campaign is key to any prosperous strategy. Keep track of website traffic conversion rate bounce rate and new entry quests to observe your campaign’s performance and make necessary changes based on the data. Networking through webinars social media campaigns email reminders and loyalty programs can help to directly reach out to and engage your intended audience as well as elevate your reach and brand recognition. It is necessary to keep an eye on each of these tasks to optimize the results of your campaign and meet your objectives..

[Audio] We will use the race framework to focus our marketing campaign on optimizing website content hosting webinars and amas sending targeted emails using social media marketing offering promotions and discounts sending email reminders attending industry conferences incentivizing early sign-ups conducting user surveys launching loyalty program schemes and running a contest. This should increase customer loyalty promote our platform awareness generate leads and incentivize conversions. Additionally we will use social media content resharing & boosting and remarketing to foster a sense of community and trust..

[Audio] Accuracy of references is an important factor in any marketing campaign. The internet provides a wealth of research and reliable sources to back up the claims and statements used in a campaign. Sites such as the Advertising Standards Authority Bank of England Uswitch Retail Times LinkedIn Legislation.gov.uk Gov.uk and the Centre for Economic Performance are particularly useful and trustworthy. Uswitch for example has comprehensive British fibre broadband statistics which are necessary for discussing modern consumer trends. Additionally the Centre for Economic Performance has an important report on the impact of Brexit on foreign investment in the UK. Sources like these provide evidence-based information to enable a successful marketing campaign..

[Audio] After analyzing the data in this slide it is evident the target market is well informed and technologically advanced. To maximize reach our marketing campaign should utilize digital platforms like social media. Additionally budgeting should take the current economic climate into account. Ultimately this presentation reveals that a well-prepared and well-executed marketing campaign is the key to success..

[Audio] Our team is proud to present the results of our Marketing Campaign. Our main goal was to build a platform to reach our target audience and we're pleased to report our efforts have been successful. We've worked hard to Ignite Engage and Ascend with our insights. Through our comprehensive analysis and tailor-made strategies we've ensured our Marketing Campaign has reached its intended outcome. On behalf of our team we thank you for giving us the opportunity to share our hard work and we hope you enjoyed what you have seen. Thank you!.