DIGITAL MARKETING STRATEGY

[Audio] Good morning everyone We are here today to discuss our Digital Marketing Strategy for the upcoming year. This presentation will go over the key areas of our strategy and how we can improve our current efforts. We will look at the potential return on our investments and how they can increase our business. So let's get started..

[Audio] Our team of Ikraam Muhammed Harshani Peiris and Abdul Rauff as the digital marketing experts of D-M-R-I have a deep understanding of the data strategy plans required for successful digital marketing. This includes segmentation targeting and positioning as well as the development of a big idea that can be implemented in multiple channels of marketing. Additionally our team is able to provide useful and detailed advice concerning budgeting based on the data strategies we will provide..

[Audio] Our strategy is to empower clients to achieve success through digital marketing guided by the principle of “Your Vision Our Strategy Success Together”. To do so DMRi a digital technology agency in the UK utilizes a variety of techniques to maximize reach and effectiveness such as utilizing competition data and entry platforms as well as Google tag manager and Google Font A-P-I to deliver and monitor successful marketing activity..

[Audio] DMRi is an innovative digital technology agency that provides a suite of solutions for your advertising and marketing needs. We customize our services to optimize your business's performance. Our Competitions and Price Draws are specifically created to provide tangible measurable results. Our familiarity with digital technologies such as Google Tag Manager and Google Font A-P-I gives you an effective way to track and assess your performance. We possess an all-round knowledge of platforms like the Competition Platform the Data Platform and the Entry Platform that will assist you to reach the desired outcomes. Allow us to make use of our expertise to help your business prosper..

[Audio] I will take you through a look into The Entry Platform a digital marketing strategy approach focused on driving subscriptions. The Entry Platform is a platform which unifies companies to run competitions in one place. With the increasing use of technology companies can use this platform to interact with their potential customers. The goal of The Entry Platform is to sign up 1000 new customers to a paid subscription in the initial 12 months and to retain 80% of customers at the end of the year on their current or a higher subscription. Our objective is to establish a long-term subscriber base who pay and use the platform for a minimum of 12 months..

[Audio] The slide we're looking at is focused on the strengths weaknesses opportunities and threats associated with our digital marketing strategy. As we can see our digital marketing suite of tools are comprehensive and user-friendly meaning that if utilized correctly they can create a great platform for success. It is however important to note that due to the growing industry of integrated digital marketing we will need to invest in marketing activities to create brand recognition. Additionally we must be aware of the limitations posed by rapid technological advancements and ever-changing customer preferences. Taking these into account we may be able to create an effective and successful digital marketing strategy..

[Audio] In order to develop an effective digital marketing strategy it is important to conduct a thorough competitor analysis. This involves analyzing both current and potential competitors and understanding their products marketing campaigns and customer service. Additionally you must look at how the competitive landscape is likely to evolve considering the potential threat of new entrants the power of buyers and the availability of substitutes. By performing a comprehensive competitor analysis you can make informed decisions and develop an effective strategy that will set you apart from the competition..

[Audio] As we embrace digital marketing strategies it's essential to remain vigilant to the many external forces that may impact the effectiveness of our campaigns. Shifts in consumer preferences and population demographics social and political decisions environmental economical and technological changes and legal developments can all play a role. It's our job to recognize and adjust to these changes as necessary to ensure success..

[Audio] Digital Marketing has revolutionized the way companies interact with their customers. It enables them to target and tailor their offerings to specific audiences. Data analysis retail and e-commerce education financial services hospitality and events professional services and manufacturing and industrial sectors can all benefit from a well-thought-out digital strategy to reach their target audiences and maintain a positive position. When implemented effectively digital marketing can greatly enhance customer engagement and reach desired goals..

[Audio] This slide shows us that the Ned Do Job Gain platform has a range of tools to assist businesses in enhancing their digital marketing tactics. It can aid with managing and keeping an eye on campaigns in addition it can give detailed analysis and comments on results. N-D-J-G is an essential tool for any marketing staff..

[Audio] Digital marketing can be an effective way to reach numerous potential customers. It is important to pinpoint and target the correct demographic. With Persona 2 this step is crucial since it requires comprehending the motivations that drive their decisions. To effectively engage Persona 2 it is necessary to craft a tailored digital marketing strategy that satisfies their desires. After mapping their journey the appropriate steps can be determined. With the right tools an applicable promotional campaign can be created that will generate optimal conversions from Persona 2. The ultimate objective is to achieve the highest possible conversion rate from this specific persona..

[Audio] Digital marketing entails collecting data from different sources analyzing it and obtaining insights which can inform business decisions. With advanced analytics tools and data visualization methods we can acquire assess and interpret data from pre-existing users market research campaigns content customers and platforms. The insights are then used to construct effective strategies for reaching out to intended audiences raising customer responsiveness and achieving the highest return on investment. Our data storage and compliance solutions guarantee that each step abides by G-D-P-R regulations while ensuring that the data remains protected and confidential..

[Audio] We need to determine our average spends and costs associated with the digital marketing strategy. Our plan is to retain 80% of our paid subscription customers and steadily increase our client base by signing up new customers. We plan to advertise an average of 600-10000 ads per day through ‘Nadia’ ‘Ave’ ‘Ebony’ and ‘Marysa’ by 2024..

[Audio] A couple of women are looking at a tablet seemingly engaging with the content in a meaningful way. Their expressions indicate that they are attentive and involved. This underscores the significance of understanding one's target audience prior to creating a digital marketing campaign. It is critical to comprehend what will draw in your customers and encourage them to interact with your content as certain approaches may be more effective for some than others..

[Audio] We will discuss digital marketing strategies with the goal of setting objectives considering the product or brand that best meets our needs and creating awareness of our target audience. This is important for customer retention and establishing customer engagement. To create detailed buyer personas it is essential to identify interests and hobbies behavior and lifestyle pain points and challenges of our target audience. Lastly we need to identify channels and tactics that will enable us to reach our target audience and optimize each channel to ensure our campaign objectives are met..

[Audio] We will be discussing multi-channel awareness an essential part of any digital marketing plan. Multi-channel awareness is the use of several marketing channels at once to reach the most potential customers. Our plans include mail chimp campaigns with email marketing and meta Facebook and Instagram campaigns. Moreover we will use LinkedIn and Google Ads for keyword searches. 60% of the budget will go towards test ads and 40% for peak and off-peak target campaigns over 3 6 9 and 12 months. We believe this strategy will help us optimise our customer reach for both sales and awareness campaigns..

[Audio] Having a successful digital marketing strategy requires having a plan and timeline of campaigns in place. Starting off the year with an awareness campaign as a trial run and then targeting revenue generation through an awareness retargeting campaign in the second quarter. Furthermore running a sales campaign from start to finish should be part of the overall strategy. By strategically investing in these campaigns we can ensure success in our digital marketing strategy..

[Audio] We can observe that the budget for our digital marketing strategy for the coming 6 months is 100000 pounds. We have assigned 10 percent of the budget for a quarter 1 awareness and test run campaign and 10 percent of the budget for quarter 2 awareness retargeting and sales campaigns. Furthermore 25 percent of the budget is appointed for general marketing initiatives. This strategy will guarantee that our digital marketing plans are conducted with maximum success..

[Audio] When planning a digital marketing strategy begin by setting a minimum budget and increasing it based on testing and results. Utilize clear artwork personalize ads and create a call to action in ads to get the best results. Develop a measurement plan to track conversions and analyze performance using CPM CPC CTR C-V-R and CPA. Make decisions based on the data collected and keep track of your K-P-I sheet. Monitor return on investment and daily performance and create creative content to get the most out of the budget..

[Audio] Digital marketing is a key part of any business's growth plan. To make the most of the potential digital marketing provides businesses should be approach it with a well thought out plan. We suggest a funnel approach from raising awareness to helping customers reach a decision and ultimately buying. This funnel starts by creating visibility and goes through to the sales funnel with some customers dropping off at each step. By putting this strategy into practice we can ensure that digital marketing efforts will reach relevant audiences at the right time amplifying the impact of each campaign and driving up sales..

References. The entry platform. (n.d.). Retrieved from https://theentryplatform.co.uk/ Data, marketing, Results & Innovation. (n.d.). Retrieved from https://www.dmri.co.uk/# Nadia, Ave, Ebony, & Marysa. (2024). How many ads do we see a day? (2024). Retrieved from https://siteefy.com/how-many-ads-do-we-see-a- day/#:~:text=Back%20in%202007%2C%20market%20research,or%20less%20will%20be%20relevant Digital Advertising in the United Kingdom. (2019). Retrieved from https://store.marketline.com/report/digital-advertising-in-the-united-kingdom/ TheEntryPlatform. (2024). Overview [LinkedIn page]. LinkedIn. https://www.linkedin.com/company/theentryplatform/ DMRi Ltd. (2024). Posts [LinkedIn page]. LinkedIn. https://www.linkedin.com/company/dmri-ltd/ United Kingdom Country Review. (2022). In United Kingdom Country Review (pp. 1–601) Country/Territory Report. (2024). In United Kingdom Country Monitor (pp. 1–46) Hu, L., Du, S., Wang, L., & Tang, W. (2021). Differentiated premium membership mechanism in platform competition. International Journal of Production Research, 61(2), 649–667. doi:10.1080/00207543.2021.2012614 Dou, G., Wei, K., Ma, L., & Lin, X. (2024). Dynamic competition and market structure for platform‐based products: Roles of product quality and indirect network effect. International Transactions in Operational Research. doi:10.1111/itor.13450 Prins, N. (2024). 10 best competition software platforms to grow your audience. Retrieved from https://launchspace.net/software-comparison/competition-software/.

[Audio] When you're faced with difficult questions regarding your digital marketing strategy it's important to stay on track in order to ensure success. Listen to the questioner and consider their point of view summarizing and confirming your understanding of their query. Gather the necessary research to provide the best answer while remaining clear and truthful. Refrain from being defensive and try to provide alternatives if needed. Don't forget to follow up the conversation. With these strategies in mind you can successfully maneuver any tough situation..

[Audio] Digital marketing is a cost-effective way to advertise your product or service and reach potential customers worldwide. With the right strategy you can create an effective campaign that will help you increase brand awareness boost sales and drive website traffic or followers. An example of such a strategy is a yellow sign with white text which can be used to draw attention to a specific promotion or message. A thoughtful and innovative strategy can make your digital marketing efforts a success..