[Audio] MILKTEA WAY: EUPHORIA IN A CUP: ESTABLISHING A MILKTEA STORE IN TIAONG, QUEZON: A BUSINESS PLAN.
CONTENTS. EXECUTIVE SUMMARY AND FACT SHEET 3 BODY OF THE PLAN The Company and Industry The Product/Service Offering Market Analysis The Marketing Plan The Development Plan The Production/Operation Plan The Management Team Implementation Schedule and Risks Associated with the Venture The Financial Plan 4.
EXECUTIVE SUMMARY AND FACT SHEETS. Filipinos usually are fond of refreshing drinks such as the all-time favorite buko juice and samalamig . But just recently, a new product called Milk Tea entered the picture and its popularity in the Philippines is totally undeniable. In just a snap, milk tea captured not only every Filipino’s taste buds but also their hearts and becomes the most bought and loved drink nowadays. Due to this, a milk tea shop has a big opportunity for a profitable business. The establishment of “Milktea Way: Euphoria in a Cup” aims to provide not just only quality and budget friendly products but also to offer facilities that will satisfy the customer’s needs..
Millctea 'Way •t upboria in a Cup. BODY OF THE PLAN The Company and Industry.
VISION, MISSION AND CORE VALUES.
The Product/Service Offering. A product is anything that can be offered to a market that might satisfy a want or need. It can be a service or an item. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted. Milktea Way: Euphoria in a Cup offers the following products and services: Snacks and Drinks Dialogue Room / Photo Room WIFI-Zone Barkada Bundles & Loyalty Card.
Market Analysis. Target Market The business will be located at Don V. Robles St., Poblacion I, Tiaong, Quezon where the physical store will be permanently set up. Based on the data of Philippine Statistics Authority, Tiaong, Quezon has 106,366 population and is still growing, which will be the primary target market of the business. It will also target locals of nearby towns around Tiaong and even traveling people who wants to relax and unwind after a full long drive. Demand and Supply Analysis Its emerging demand of the people who wants to stay in a place to unwind and be free from worries after a period of work. Everyone expresses stress from time to time due to everyday responsibilities, like school, work and family. People experiencing it tend to find places or activities to release their stress. One of their go-to places to unwind are cafés and tea shops for refreshment..
Market Analysis. Target Market The business will be located at Don V. Robles St., Poblacion I, Tiaong, Quezon where the physical store will be permanently set up. Based on the data of Philippine Statistics Authority, Tiaong, Quezon has 106,366 population and is still growing, which will be the primary target market of the business. It will also target locals of nearby towns around Tiaong and even traveling people who wants to relax and unwind after a full long drive. Demand and Supply Analysis Its emerging demand of the people who wants to stay in a place to unwind and be free from worries after a period of work. Everyone expresses stress from time to time due to everyday responsibilities, like school, work and family. People experiencing it tend to find places or activities to release their stress. One of their go-to places to unwind are cafés and tea shops for refreshment..
Milktea Way provides not just only quality and budget friendly tea products but also diverting facilities that will satisfy the customer’s demands. It also extends varied fresh character such as dialogue room designed for client meetings and discussions. Also, a specialized room designed for picture taking. Milktea Way tea house has also other features like free wi-fi zones, board games and of course a fully air-conditioned area. Market Segmentation Demographic Segmentation Behavioral Segmentation.
20XX. presentation title. 10. plan for product launch.
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quarterly performance. Series 2 Q4 Q3 Q2 Q1 4.5 3.5 2.5 4.3 Series 1 Q4 Q3 Q2 Q1 5 3 2 2.
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20XX. presentation title. 14. “Business opportunities are like buses. There's always another one coming.”.
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thank you. mirjam nilsson mirjam@contoso.com www.contoso.com.