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[Audio] HUNCHO HOUSE 6451 America Blvd Ste 101, Hyattsville, Md 20782 Executive Head Chef Tobias Dorzon.

[Audio] HISTORY Established November 2022 in Hyattsville, MD.

[Audio] MISSION Huncho House is a group of culinary experts who provide the most exquisite, upscale private dining experiences across the United States..

[Audio] "You can expect to truly elevate your palate as well as your standards". VALUE.

[Audio] Social Media https://www.instagram.com/HunchoHouseMD/?hl=en https://www.facebook.com/HunchoHouse https://twitter.com/hunchohouse.

[Audio] Strengths • Consistent Branding • Shares personal moments and personality Weaknesses • No engagement with Customers • Lack customer feedback Strengths and Weaknesses.

[Audio] Strengths and Weaknesses Strengths • Consistent Branding • Great Picture of Food Weaknesses • No engagement with Customers • Lack customer feedback.

[Audio] Strengths • Consistent Branding • Contact information and Website linked Weaknesses • Limited Customer Engagement • Limited photos of food Strengths and Weaknesses.

[Audio] Videos Photos Lifestyle Imaginary Videos of TV Chef competitions Critical Factors Photos of himself, his family and home decor Abundance of menu option photos Huncho House three types of content.

[Audio] Zakiya E. Theo H. Gabriela B. Jerran N. "Soooo Huncho house review: Food: 9.8/10-Food was excellent. Get the snapper! They oysters was 10/10 Service:9/10- Waitress was great. Ambiance: 8/10- music was at a great talking level. Light was great most it coming from the open kitchen Drinks:7/10 - for the amount of money the drinks cost, they wasn't really great". "FANTASTIC food, service, and ambiance. I absolutely 100% recommend coming to Huncho House for date nights, intimate dinners, etc. Also recommend taking the time to book a reservation if you can!" "Talk about a great night! There aren't many places in Hyattsville that you can go to and get a high end experience, with great food. Huncho house delivers although it is quite expensive." "Ahhhhhhmazing! When you arrive you are greeted with a complimentary glass of champagne. I loved our waitress. Her name was Devin. She was able to explain the entire menu and she recommended her favorite items. " YELP Customer Reviews Customer Reviews.

[Audio] Competitor 02 BLK SWAN 1302 Fleet Street, Baltimore, MD Maryland Executive Chef Saon Brice 12.

[Audio] Competitor BLK SWAN 1302 Fleet Street, Baltimore, MD Maryland Strengths • Digital storytelling by using video with actual customers and their experience at the restaurant. • Chef does segments showing followers how he creates certain dishes, and he provides related recipes. • Chef engages with followers by responding to post. Weaknesses • Chef has a restaurant and Chef page on IG and both are linked could make it difficult to measure impact. • Should include more photo of menu items. 13.

[Audio] • Introduction • A group of Culinary experts provides the most exquisite, upscale private dining experiences across the United States. With decades of experience across our dedicated team members, you can expect to elevate your palate and standards truly. • Head Chef Tobias Dorzon's passion for food stems from his childhood cooking with his West African father. Having come from West Africa, Tobias' father raised him in Maryland, where he immersed his upbringing and culture into nurturing his culinary skills. • Huncho House flair is technically prepared dishes with a homestyle twist that speaks to Chef's passion and creativity for the perfect conditions for a delectable dinner. As an Italian-trained chef who loves all regions of food, he wishes to bring something unique and inviting back to his hometown. • Services • Our staff act as food tour guides to support the atmosphere of Huncho House, offering palate cleansers and complimentary glasses of champagne as you sit down. Through our sushi, chilled bar, and handcrafted menus, we want you to feel like you are experiencing the serene forests of Sicily, Italy, while exploring rivers and wildlife. The staff at Huncho House are handpicked and placed in positions that highlight their skills and guarantee the best hospitality environment! Some of our menu items include: • Appetizers • Charbroiled Oysters • Jerk Mumbo Glaze Chicken Lollipop Waygu Beef Cheesesteak Egg Rolls • Main Course • Red Snapper Seared Sea Scallops Jerk Crab Cakes • Sides • Crab Mac & Cheese • Garlic Herb Mashed Potatoes Lobster Mashed Potatoes • Target Audience • Restaurant connoisseurs who want an upscale dining experience that infuses flavors and cooking techniques from around the world..

[Audio] • Uniqueness from Competitors • Following his NFL career, Tobias was focused on reinventing himself. He attended culinary school at the Art Institute of Washington, where he dedicated himself to learning as much as possible about food. While in culinary school, Dorzon also took the opportunity to study abroad in Sicily for 6 months. This trip abroad had a profound effect on his prospects as a chef. In Europe, he excelled and developed his cooking style, learning fine dining, plating, and flavor profiling. The experience changed many of his ideas about food and cooking, guiding Dorzon into the complex thinking space of a chef. In Sicily, he learned to pay attention to detail. His international educational environment inspired him to create his style: classic American cuisine with a global twist, and every bite is a uniqueexperience. • Social Media Goals • Our new restaurant aims to leverage social media to build the brand, social footprint, and customer engagement. • Goal 1 - Increase brand awareness Goal 2 - Drive website traffic Goal 3 - Increase user engagement Goal 4 – Learn from customers • Goal 5 – Track mentions and hashtags • Content Themes • Highlight Décor • Capture Customer experience • Local and Global food inspirations • Promotions • Holiday Meal Specials (Valentine's Day, Christmas, and other seasonal activities) • New Menu Items • Ask customers to create a VLOG about their experience, and each quarter features the customer and their VLOGS..

[Audio] Content Plan and Post Type. Content Plan and Post Type.

SOCIAL MEDIA LA MARKETING.

[Audio] Director of Social Media Executive Director, Social Media Marketing Marketing Influencer Media Strategist Social Media Care Manager Social Design Specialist Content Developer Social Video Specialist Social Media Strategist ORG Chart.

[Audio] • Roles and Responsibilities • • The Executive will oversee the company's social media marketing efforts. Will develop strategies for social media platforms, implement them, and track results using analytics. • The Social Media Director will lead and manage the organization's social media strategies and activities. And will be responsible for creating and posting content, monitoring, and measuring social media metrics, staying updated on social media trends, and developing campaigns for brand promotion, product launches, and other events. They will collaborate closely with marketing, sales, and product development to align social media goals with business objectives. • The Social Media Manager will oversee the whole process and set the strategy that others will contribute to. The social media manager will make important decisions like: • Which platforms to use ex. (Instagram, Twitter, Facebook, Pinterest) • What kind of content to create and promote • The frequency of posts and monitor the number shares on each platform • Analysis and strategy adjustment as needed • Develop a Social Media Strategy for every platform •.

[Audio] • Roles and Responsibilities • The Media Strategists will oversee the development and execute media plans. They work with c to determine which media types will most effectively reach their target audience, then create a plan that outlines how they'll use those channels to achieve specific goals. • The Content Developer will research, write, gather, organize, and edit information for website publication. Will work with various web content, which may consist of text, graphics, pictures, recordings, movies, or other media distributed by a hypertext transfer protocol server and viewed by a web browser. • Social Media Influencers will leverage their built reputation, knowledge, and expertise and generate large followings of enthusiastic, engaged people. The influencer will affect others' purchasing decisions because of their authority, knowledge, position, or relationship with their audience by creating quality social posts, blog posts, podcasts, and videos. • The Social Design Specialist will produce content to be posted online to increase traffic and appeal to target audiences. And will create posts, pages, and applications to attract customers. And will measure key performance indicators..

[Audio] • Roles and Responsibilities • The Social Video Specialist will observe trends, social media ads, community management, and strong visual aesthetic and understand SEO. They will advise on the use of non-print social media. Video Specialist responsibilities include: • • Capturing studio-quality photographs and video. • • Producing and editing content. • • Mange all technical aspects of video recording and editing. • • Working with creative teammates. • Although each role is different, every member of the team is key the organization's success!.

[Audio] Campaign Brand Awareness Measurements 1. Social listening How to measure: We will us a Social listening tool that measure the reach of mentions, sentiment score, and net promoter score for the brand, which will help you improve offerings based on consumer needs. 2. Backlink profiles How to measure: We will track the backlink growth month over month using a backlink checker. Paying close attention to the quality of the backlinks. 3. Brand awareness surveys How to measure: Will conduct surveys with a target audience in mind. Which will include interval questions and a few key questions to encourage survey completion. 4. Social share of voice How to measure: We will measure Social SOV by typing in the brand name and competitors' brand names and calculate the social SOV. 5. Earned media coverage How to measure: Search for unlinked mentions of the brand name using tools like Ahrefs or Moz and reach out to the sites to secure more backlinks. The next social media campaign is centered around raising brand awareness. The campaign run it for about three months.

[Audio] Restaurant Value Proposition BUS5415.E1 Social Media in Business Dr. Kyle Allison Ronda Johnson 5/5/2023.

[Audio] Customer Value Proposition Statement 01. Customer Value.

[Audio] Customer Value Proposition Statement Discover new dishes from around the world, experience a one-of-a-kind dining experience, and unforgettable ambiance..

[Audio] Four Key Reasons Why Campaign Differs from Competitors.

[Audio] This campaign is different because it speaks to the consumer/foodie by: • Satisfying the desire for new dishes • Impact - ambiance improves experience • World dishes attract a global audiences • Top Notch Service.

[Audio] Ultimate Competitive Advantage. Ultimate Competitive.

[Audio] A competitive advantage is unique, sustainable over time, clearly superior, applicable, and flexible to adapt to market variations, resulting from a well-crafted value proposition..

[Audio] Online Community. r:ommvmry••. Online Community.

[Audio] What type of online community do you believe fits this campaign and target segment, and why? The Local community fits this campaign because it is not a national chain, and it will require the local community to patronize the restaurant. Local communities are online communities based around a physical space or geographical location. They tend to be smaller and have a more specific focus than other online communities. And will help get the word out or make recommendations..

[Audio] References • Fernando. (2021). Operations strategy: Value proposition and competitive advantage. Nothing Creative. https://nothincreative.com/operations-strategy-valueproposition-and-competitiveadvantage/#:~:text=In%20conclusion%2C%20a%20wellcrafted%20value%20proposition%20provides%20the,form %20the%20basis%20of%20the%20company%E2%80%99s %20competitive%20advantage..

[Audio] • About | Huncho House. (n.d.). Huncho House. https://www.hunchohouse.com/about-1 • Lu, H. (2022, April 2). From the NFL to Food TV, Chef Tobias' Unique Journey. The Manual. https://www.themanual.com/foodand-drink/chef-tobias-interview/.

[Audio] • Blunt, W. (2018, February 28). The Essential Roles and Responsibilities of Your Social Media Team. FlypChart. https://flypchart.co/social-media-team/ • Pell, A. (2022). How to measure brand awareness: 7 key metrics to track. zapier.com. https://zapier.com/blog/how-to-measure-brand-awareness/ • Theory, N. (2020, December 8). Home - New Theory Magazine. New Theory Magazine. https://newtheory.com/.

02. References Beckwith, A., & Beckwith, A. (2022, August 8). NFL Player-Turned-ChefOpens Upscale Hyattsville Restaurant This Week. - https://www.hyattsvillewire.com/2022/08/06/huncho-house-hyattsville/ Facebook. (n.d.). https://www.facebook.convÆåunchoHouse/about Facebook Twitter Instagram Logo Png Clip Art Free - Png Logos Facebook Instagram Youtube I Full Size PNG Download I SeekPNG. (n.d.). SeekPNG.com. https://www.seekpng.com/ima/u2q8y3q8e6a9u2q8/ Harbor East Restaurant I Blk Swan I Baltimore. (n.d.). BLK Swan. https://www.eatatblkswan.com/ Home I Huncho House Experience. (n.d.). Huncho House. https://www.hunchohouse.com/ Instagram. (n.d.-a). https://www.instagram.com/eatatblkswan/?hl=en Instagram. (n.d.-b). https://www.instagram.comMunchoHouseMD/?hl=en.

[Audio] Happy Eating. *appy Eating. Happy Eating.