PptxGenJS Presentation

Mental Health NGO and Application Plan Rubaina Shaikh- 1922247 Why Mental Health should not be ignored PPT specially made to educate the about the need of the service and about the service.

The purpose of this PPT .01 Research has stated that more than 3 million children between the age of 10-17 have suffered from depression. Further, 31.9% of the younger children have reported to suffer from anxiety disorders. (Cleveland Clinic, 2022) The main purpose of this PPT is to educate the younger children and people between the age of 15-30 years, about anxiety and depression in simpler words and language, with the help of visual representations and tips for parents. coensTANCEs V emotions p'ess.un— ica mental health cope MEMrAL HEALTH RRErÉRs.

About Mental Health Our emotional, psychological, and social well-being are all part of our mental health. It has an impact on the way we think, feel, and act. It also influences how we deal with stress, interact with others, and make decisions. Mental health is crucial at all stages of life, including childhood, youth, and adulthood. (Department of Health, 2020) How to maintain a positive mental health • Connect with professional • Sharing and talking to friends and family • Staying positive • Being physically fit • Getting adequate sleep at is Mental Health?.

Increase in depression and anxiety among young children Mental health as per age groups 70 60 50 40 30 20 10 2016 2017 2018 2019 2020 2021 2022 Children below the age of 10 years Children between the age of 10-15 years + Children between the age of 15-20 years As it can be seen in the above graph, there has been an increase in the number of mental health issues among teenagers and young children, in the last five years. One of the main cause for the increased rates of depression and anxiety among children has been the lack of education and support for mental health wellness..

About my service•e The service that I have come up with is to open a social enterprise which will mainly target the issue of mental health and wellbeing and solving the mental health issues such as depression, anxiety, and much more. This enterprise will include services, which will directly aimed at reducing mental health issues such as professional consultancy, group talks, well bring activities etc. Additionally, I will also be offering an application in support of the NGO, where the clients can keep a track of their progress and have access to additional services. How our services will benefit people ( % wise) Application services - 15 Well-being activities - 10 Parental guidance - 20 Group talks - 20 SOCIAL ENTERPRISE Professional consultancy - 35 $1.

Steps for the social enterprise FIRST STEP For the first step, I will look at finalizing the main services for the social enterprise with the help of the secondary and primary research. This will help me to identify the main demand for services which are needed by the consumers. seconle In the second step I will look at implementing the ideas and strategies that I have created for the social enterprise and the application which have been clearly mentioned in the assignment. 3rd Step In the last stage after implementation, I will start promoting and marketing the social enterprise and application which can help educate people and make them aware about mental health..

Social Media Plan for promotion The different platforms which will be used for social media promotion: • Instagram • Facebook • Twitter • WhatsApp • YouTube • Print Media How my business card will look like: Rubaina Shaikh MENTWORKS SOCIAL TIE Day Test Is In YouTube 23RD.

lhe need for the social enterprise Increasing need for mental health India 2015-17 India 2017-19 India 2019-22 o 100 200 300 400 500 Demand for depression support Demand for anxiety support 600 700 800 900 Demand for general mental health support TIPS $3.8 Million The therapy and consulting sector has been growing at a staggering 30% each year and is expected to reach $3.8 billion by the end of 2024. $3.5 Million The demand and market for the social enterprises have also increased by 40% and is seeing a rise of CAGR by 13%, by the end of 2024. TAKE A BREAK MEDITATE FOR ONF MINuTE (Bersin, 2022) (Statista, 2011).

People needed for the enterprise and application • Professional Consultants Legal Advisors • Staff for maintaining the premises • Finance head • Marketing head • Application development head FINANC.

About the application The main service of the application will be to provide the clients with their weekly progress reports in addition to their social enterprise visits, which be a graph indicating the positive and negative aspects the clients journey. The other additional services for the application will be: • Online mental well-being and fitness activities • Online consultations • Booking appointments with consultants Application in relation to the enterprise Growth for applications Market growth wili at a CAGR of 60.77% Incremental growth ($B) 4.75 The is FRAGMENTED Growth Contriburec_i by APAC Growth for 2022 52.29%.

Per-download Estimated Demand for Application 900 800 700 600 500 400 300 200 Age- 10-15 + 2023-24 Age- 15-25 2024-25 • 2025-26 The chart given represents the estimated the number of downloads for the application which will take place in the next 3 years. Age- 25-40.

Estimated target audience for the enterprise for the year 2023 600 500 400 300 200 100 Jan-May + Teenagers below 10 Adults above 40 May-Sept + Teenagers between 10-20 Sept-Dec Adults between 20-40 650 Clients Aiming to reach out to a total of 650 clients by the end of August, 2023. 1250 Clients Aiming to reach out to a total of 1250 clients by the end of August, 2023..

Estimated target audience for the application for the year 2023 900 800 700 600 500 400 300 200 100 Jan-May May-Sept Sept-Dec + Teenagers below 10 Teenagers between 10-20 Adults between 20-40 Adults above 40 Demand for app-based services in India by all age groups 9) The estimation for the application has expected to be slightly higher as there has been a increase in the use of online applications with a count of 624 MILLION ACTIVE USERS in India. (Statista, 2022) ACTIVE INTERNET USERS 624m ACTIVE E-COMMERCE PENETRATION 76.7% ESTIMATED ONLINE RETAIL MARKET SIZE BY 2022 73bn USD.

Estimated user penetration (%) for all platforms which will be used for promoting MENTWORKS 800 700 600 500 400 300 200 100 Jan-May Instagram May-Sept • Twitter -e- WhatsApp + Facebook SOCIAL Sept- Dec YouTube MEDIA The estimated user penetration for the awareness of the social enterprise and application has been given in the graph. The highest has bee shown for Instagram, as there has been a significant increase in the use of Instagram as compared to all the social media platforms by 25%. (Statista, 2022).

Timeline 2023-2025 First Aim to reach out to 1500 clients through online marketing by the end of 2023 Second The next step will be to reach out to 2000 clients through word of mouth promotion by 2024 Third The next step would be to expand into •Indore, Delhi, and Lucknow as these 3 cities have the highest rates of mental health issues Future plans Fourth The next step will be that I will look at partnering with schools and universities to reach youngsters and hold weekly seminars by 2025..

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Final Summary for future plan and growth • In terms of my long-term plan, I intend to focus on extending to other locations in Mumbai with high residential populations, such as Versova, South Bombay, and Dadar. • •After a year, I plan to expand to cities like Indore, Delhi, and Lucknow, which, after Mumbai, have the biggest number of cases of mental illness, by 141%, 160% and 135% respectively. This will help to attract a bigger customer base and increase demand. (Indian Express, 2022) • •Simultaneously, I'll look at partnering with schools and universities to reach youngsters and hold weekly seminars. Estimated demand (Z) for the enterprise and application as per expansion 2250 2000 1750 1500 1250 1000 750 500 250 Estimated demand in Mumbai by 2024 Teenagers Estimated demand in Estimated demand India by 2025 internationally by 2026 O Adults 'Adults above 40.