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Media Plan. BSOS https://www.bsos.uk/. BSOS https://www.bsos.uk/.
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Details: Brand: BSOS Website: https://www.bsos.uk/ Target Audience: Students and Professionals Demographic: Middle East, Asian Countries and African continent Budget: Rs 300,000/- Per Month Total Months: 3.
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Important KPIs. We will be focusing on these KPIs: Click-Through Rate (CTR) Conversion Rate (CVR) Cost Per Click (CPC) Return on Ad Spend (ROAS) Ad Position (AP).
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Month 1: Top of Funnel - Awareness Campaign. Campaign Type Amount (Rs) Ads to be Targeted Expected CTR Expected CPC (Rs) Expected Conversion Total Clicks Expected Total Impressions Expected Display Ads 100,000 Keywords related to study 4.5% 500 20 200 4,500 Video Ads 50,000 Education channels 3.5% 500 10 100 2,857 Social Media Ads 30,000 Targeted demographics 3% 300 10 100 3,300 Total 180,000 40 400 10,657.
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Month 2: Middle of Funnel - Consideration Campaign.
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Month 3: Bottom of Funnel - Conversion Campaign. Campaign Type Amount (Rs) Ads to be Targeted Expected CTR Expected CPC (Rs) Expected Conversion Total Clicks Expected Total Impressions Expected Search Ads 70,000 Branded keywords 5% 500 14 140 2,800 Display Remarketing 40,000 Cart abandoners 5% 500 8 80 1,600 YouTube Remarketing 20,000 Previous video viewers 5% 500 4 40 800 Total 130,000 26 260 5,200.
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Total Budget Over 3 Months: Rs 300,000 per month x 3 = Rs 900,000 In three months we can have potential students through the funnel, starting with awareness, progressing to consideration, and finally driving conversions. The expected metrics (CTR, CPC, conversion rate) are estimated and can vary based on ad quality, targeting, and competition..
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M. Shahzaib Khan Manager - Marketing Contact No. 0344-2720397.