MD_Resume_september 2022_1 [Autosaved] [Autosaved] [Autosaved]

[Audio] Good morning everyone and welcome. Today I'm here to discuss the importance of knowledge in graphics design and advertisement. I'm going to talk about the benefits of studying the subject in detail, and what progress can be made with dedicated research. So let us begin by exploring the power of knowledge in graphics design and advertisement..

[Audio] Mervat Medhat is a highly experienced individual in the fields of Graphic Design and Advertisement. Her educational qualifications stretch from obtaining a Bachelor's degree in Applied Arts with a major in Advertising, to accomplishing her Doctorate in Applied Arts with a major in Advertising and Graphic Arts. Her diverse experience ranges from being a lecturer at the Art and Design Academy in High Institute of Applied Art in Cairo, to her current position of Associate Professor at Helwan University in Cairo. Additionally, she has previously worked at Emirates College of Technology in Abu Dhabi and Ajman University in Ajman. Her references include Dr. Hossam Salama, Dr. Nizar Mansour, and Dr. Abeer Hassan Abdo. Mervat Medhat is a native speaker of both Arabic and English..

[Audio] Mervat Medhat is an expert in graphic design and advertisement, having earned various awards, certificates, memberships and teaching recognitions throughout her career. These include a Certificate from the Sheikh Bin Mubarak Al Nahayan and one from the Emirates College of Technology, as well as delivering courses on topics from History of Design to Typography Design. Medhat is also a member of the Technical Program Committee in the WCCCT conference and involved in the reaccreditation of the graphic design program at Ajman University. Other awards and recognitions include the Teaching Award Certificate from Ajman University, the Mass Communication College Teaching Award for 2020-2021 and the Humaid bin Rashid al Nuaimi Foundation Award for Design for her Zayd Seed Video Campaign Competition..

[Audio] Professor Mervat Medhat has been highly active in the academic and research community. She has held chair positions of the mass communication research group, academic advising committee and the activity committee from 2017-2022. Additionally, she has participated in numerous committees such as the media committee, training committee, the polarization committee and the Academic Board and Program Review Committee in the Emirates College of Technology from 2010-2015. Furthermore, Prof. Medhat has been a committee member for the preparation of the academic file “Master of Public Relations and Institutional Communication” from 2017-2018. Not only is she well-versed in the field of graphic design, animation, interactive and digital media, but also has acquired skills such as public speaking, strategic planning, team management and teaching. She also possesses technical skills in various software including Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effect, Adobe Animate and Adobe Muse..

[Audio] Mervat Medhat holds an Associate Professor position at the College of Mass Communication in Ajman University, with a background spanning many areas of teaching. She has implemented a range of approaches in developing, delivering and evaluating courses for students in advertising & art, along with sourcing, curating and managing instructional resources, and crafting curriculums in consultation with faculty and directors. Her commitment to teaching is best illustrated by her dedication to guiding student learning, participating in conferences, attending public events and departmental functions, as well as participating in college committees such as the Academic Advising Committee and AU Committee for Good Practices. In addition, she has conducted workshops and taught courses for training. As a leader in Education, she is dedicated to driving student success and helping with accreditation initiatives..

[Audio] Mervat Medhat, in her five years as Assistant Professor in Emirates Colleges of Technology (ECT), developed and designed a successful new program curriculum in both Arabic and English programs for Graphic design and animation based on Emirati Qualification Framework EQF. She provided students with clear assessment criteria that reflect course content and its learning outcomes, and set expectations for students. Medhat also adapted to the latest pedagogical techniques that stimulated students to inquiry and through engaging delivery techniques. Additionally, she was actively engaged in scholarly activities and published peer-reviewed articles in the area of specialization. To gain the latest academic techniques, discipline and professional certification, technology-related development, and leadership development, she attended in-campus and out-campus workshops, seminars, and trainings. Her efforts contributed to the mission of the college and provided the students with the best academic advising and guidance..

[Audio] Mervat Medhat was a lecturer of Arts and Design at the High Institute of Applied Arts in Egypt from 2000 to 2005. She taught students through lectures, discussions, and demonstrations, and developed and administered assessment exams. Additionally, Mervat Medhat forged partnerships with other departments and faculties to create links with other subject areas. She also took part in multiple training sessions and workshops at Ajman University, such as Qualitative Research Training, Professional Ethics Workshop, Assessing Students Learning, Developing In-House Market Research, Tertiary Teaching Principles Workshop, Research Methods Workshop, Assessment Methods Workshop, Effectiveness Approach of Teaching and Learning Workshop, Critical Thinking Training, Introduction to Quality Training and Creativity Innovation and Performance Improvement Workshop..

[Audio] Mervat Medhat is a respected researcher in the fields of graphic design and advertisement, with 10 published works in international journals and conferences. Her works cover interactive digital branding, active learning in graphic design courses, experiential marketing in emerging markets and introduction of graphic design for media programs on the basis of academic accreditation criteria. Her experiments and research have contributed to the advancement of the fields, and she has earned an esteemed reputation in her field..

[Audio] Mervat Medhat has made considerable progress in the realm of graphic design and advertisement. She has shared her work through 11 international journal publications and conferences, including Communications in Computer and Information Science, IEEE XPLOR, Media Watch, Arabian Journal of Media and Communication, Information Sciences Letters, and Natural Science. Her exploration topics vary from Mobile Augmented Reality Design Implementation, to employing technology in intelligent food packaging, Social Media Influencer Marketing, imagination in packaging design, the bond between short situation dramas and the psychological response of the consumer, Big Data Analytics and digital transformation. With this remarkable collection of work, Professor Medhat has successfully advanced the field of graphic design and advertisement..

[Audio] Mervat Medhat has achieved incredible successes at Mass Communication College in Ajman University. These include obtaining international accreditations and attending meetings, preparing the VFX Studio and supervising the research group, chairing the Task Force Coordinate Mass Communication College Committee for QS Elearning, acting as internal mentor of AUIC, being a member of Teaching and Learning TLC Council, volunteering to design a social media plan for Humaid bin Rashid Alnuaimi Foundation Ajman, chairing the 2022 World Conference on Computing and Communication Technologies, being the power user of Mass Communication College for distant learning classes, advising graduated students for training and interviews in Social Media Pioneers Association, supervising students' participation in Al Qasimia University Award for Community Service, customers' happiness week, Dubai Lynx Students Competition and Ajman University's UAE National Day celebration, hosting an experimental journey and organizing and supervising students' projects exhibitions, designing a booklet and conducting practical trainings. For her outstanding efforts, Mervat Medhat is an Associate Professor in Graphic Design and Advertisement, providing innovative teaching of interactive and animation in digital media..

[Audio] For over 25 years, Mervat Medhat has been teaching and inspiring students to reach professional standards in their work, with contributions to graphic design and animation exceeding expectations. She has presented training courses in logo design, supervised students’ participation in visual identity competitions, and served as President of Mass Communication College Research Team at Ajman University. Furthermore, Mervat Medhat hosted an experimental journey to the Dubai Canvas Exhibition of 3D drawing and designed the Graduation Ceremony Video for Emirates College of Technology. In addition, she has participated in workshops from Khalifa Park Abu Dhabi and the Organizational Learning Center Conference, as well as organized open day galleries, a breast cancer awareness event, and a competition for the perfect poster and animation video for the National Day Ceremony. Mervat Medhat also created a Facebook group for presenting students’ work and has taken part in many other workshops. Her innumerable contributions have been and continue to be invaluable to the world of graphic design and animation. We should be thankful and congratulate Mervat Medhat for her dedication and hard work..