MBA – 701 Research Project on Community Coffee

[Audio] MBA – 701 Research Project on Community Coffee Student's Name and Number Institutional Affiliation Instructor Student.

[Audio] A. Product Analysis a. Founded by Henry Norman "Cap" Saurage in 1919. b. Received its name because Henry owned a grocery store and realized people came in just to drink a cup of coffee: "strangers became neighbor, neighbors became friends, and the town became a Community." c. Family owned currently in fifth generation. d. Timeless values 1). Serving customers and communities is a privilege: serving with consistency, integrity, and excellence is a responsibility. 2). Great service means exceeding expectations, generously given back, and supporting employees and partners however we can..

[Audio] Target Customers a. Millennials b. College students and professors c. Social butterflies.

[Audio] Competitors a. Kraft Heinz (North America), JDE Peet – Rest of the World: Maxwell House b. J.M. Smulker Co. – Folgers, Dunkin', Café Bustelo c. Reiley Foods Co. – New England Coffee d. JAB Holding Co. – Green Mountain.

[Audio] Characteristics a. Coffee beans – Premium Arabica coffee beans roasted to a medium to a extra dark roast. b. Quality – Adheres the standards other Specialty Coffee Association. They monitor their coffee for quality at various checkpoints for taste, aroma , and brewing. c. Community involvement – Gives back to the communities they serve by supporting local schools,(UPC labels can be redeemed for donations). teachers, first responders, and our military. d. Coffee blends – house blend, signature blend door roast, Café special.

[Audio] B.Pricing Strategy 1. How to buy a. Purchase at local Grocery Store b. Purchase at Grocery Warehouse – Sams c. Online.

[Audio] OTHER INFORMATION c. Coffee of the month - $0.79 per ounce when purchased individually, $0.63 per ounce as part of the subscription. d. Subscriptions – 30, 60, or 90 day increments. Qualified for 20% discount, orders of $45 or more discount applied qualify for free shipping. Add to the subscription order without adding to all future orders and the add-ons received the 20% discount..

[Audio] Market Outlook 1. Growth Potential a. Expand presence to college campuses where no presence b. Expand into airports throughout the USA..

[Audio] HOW TO KEEP MARKET SHARE a. Create a trusted space b. Share community expertise c. Hold (and take part in) events d. Use your community to direct your business e. Find your community's niche f. Add value and monetization https://knowledge.zapnito.com/posts/top-6-community-marketing-strategies-for-businesses.