PowerPoint Presentation

[Virtual Presenter] FBC RE’S SWEET STRATEGY FOR GROWTH.

[Audio] Welcome and thank you for taking the time to listen to my presentation. As you know FBC Re Botswana, has been working hard to establish itself as a reliable and trustworthy reinsurance provider in the market. Our tagline, "You matter most," is a testament to our commitment to building strong relationships with our clients. With Worker's day approaching we propose to distribute custom branded chocolates to our clients i.e. "creating a positive association between our company and the act of indulging in something sweet"..

[Audio] The objective of this campaign is to achieve Top Mind Awareness, Lead Generation, Premium Collection, Closing subsequent Offers, Business Retention Brand Affinity..

[Audio] We believe this is a worthwhile investment for the benefits that we stand to gain. Our Budget Estimation is 35,000 pula. Studies by the Promotional Products Association International (PPAI) show, 83% of consumers like receiving a promotional product with an advertising message. Additionally, 85% of consumers can remember the advertiser that gave them a promotional product. With this in mind, we can expect a positive response from our clients. "A little chocolate, a lot of appreciation – because you matter most!"..

[Audio] Our proposed budget for this initiative allows for the purchase and distribution of custom-branded chocolates to all of our clients, based on a review of our annual business development budget. Quarter 1: FBC Re (Botswana) was below budget by 39,320 pula May Budget plan is 55,000 pula, were a portion of it will be utilised for the 'Worker's Day – Client Appreciation 'campaign..

[Audio] Take note of our core target accounts.. TARGETED CORE ACCOUNTS.

[Audio] In conclusion, our proposal to distribute custom branded chocolates on Worker's Day will have a significant impact on our efforts to build brand affinity, increase top-of-mind awareness, retain business, generate leads, and close subsequent sales. The metrics and budget presented make a compelling case for this initiative, and we strongly recommend its implementation. Once again, thank you for your time and consideration...