Marketing Assignment-HNDA(PA)
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Marketing Assignment-HNDA(PA). Name- N.K.G.A.Gayani Wickramaarachchi.
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Content. Introduction to STP. About ODEl Introduction Vision,Mission,Values Products & Brands.
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pngtree-business-women-presentation-vector-illustration-png-image_2463273.
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STP-Model-1024x294. 113999492-happy-business-woman-showing-hand-to-copy-space-away-business-woman-presenting-or-introducing-someth.
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images (10). ODEL is a public retail company, the first in Sri Lanka. Starting out as a single company focusing on the retail garment trade, Odel developed over the years to become the first department store in the country..
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images (10). VISION To inspire the world.. MISSION To provide a complete Mind, Body and Soul experience with an unparalleled selection of fashion right and lifestyle products in an environment that is enjoyable and welcoming ..
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VAN H E U S E N. OEL Deals NewCoIlection Shop By Brands HOME & WATCHES & SUNGLASSES FOOD & BBÆRAGES SOOÆNIRS & GIFTS.
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Segmentation. Segementation SubBrand Segment Love SL Mango Embark Geographical Nationality Foreign Local Foreign/Local Region Europe/UK/US/Canada/East / Asia Urban/Sub-urban Sri Lanka & Overseas Demographical Age 20-60 15-35 5-30 Gender Male & Female Female Male & Female Income Level Upper & Middle Class Upper Class Middle & Lower Middle Class Psychological Life Style Travel enthusiastic Fashionistas Social Sensitive Personality Introverts Quality Seekers Animal Lovers Behavioral Loyality Low Hig h High Frequnecy Low Mid High.
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images (10). Targeting. 113999492-happy-business-woman-showing-hand-to-copy-space-away-business-woman-presenting-or-introducing-someth.
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ODEL's especially Targeting seasons and patterns.
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images (10). Positioning. Since ODEL has diverse merchendises to offer to various markets it is imperative to take into account an alternate promoting blend to mix all division effectively..
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images (10). ODEL to be a superior brand in the Retail market through conveying high administration brilliance ..
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logo. images (10). index. index. Market Share. index.
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This tangible improvement is the things that helps out to the unmistakable merchandise offering available. This mix is the mystery in ODEL's immense accomplishment as it offers its customers a favorable climate to shop in..
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113999492-happy-business-woman-showing-hand-to-copy-space-away-business-woman-presenting-or-introducing-someth.