Mannkind Afrezza 2023 HCP Media Recomendation

[Audio] Good morning everyone! We are gathered here today to discuss a strategic framework for a powerful campaign to drive consideration and utilization of Afrezza. We've identified key media channels and targeted audiences to maximize the impact of this campaign. Let's dive in and discuss the details, all within 6 minutes..

[Audio] As a competitive brand, Afrezza is looking to disrupt the insulin beverage category and move to the forefront. To gain a competitive edge, create a powerful campaign utilizing programmatic, search, EHR, and digital channels to target and engage with key audiences. Leverage data-driven intelligence to ensure our campaigns are seen by the right audiences at the right time and measure and report on campaign performance for optimal results..

[Audio] Harness the power of digital marketing to take advantage of the modern world's abundance of opportunity. Businesses of all kinds and sizes can now rapidly expand their customer base, increase revenue, and improve their profits. With the right strategy, you can reach new customers, build brand loyalty, and increase your bottom line. By understanding your customer journey and creating targeted messages that engage your audience, you can create an effective and profitable digital marketing experience. Make the most of digital marketing and watch your business flourish..

[Audio] We need to ensure a distinct and recognizable brand for our Afrezza campaign. To achieve this, a unified visual identity and messaging strategy must be implemented. Our team must make sure our brand is presented cohesively and consistently across all channels..

[Audio] Creating targeted campaigns focused on reaching the right audiences at the right time is of utmost importance. Our team will develop a media plan and allocate budget to each channel to optimize performance. Testing and refining our campaigns to make sure our messaging resonates and reaches our target audiences is a must. We must also measure and report on the performance of each campaign to ensure that our investments are proving a strong return..

[Audio] Identified several recommendations to drive consideration and utilization of Afrezza with the goal of creating a powerful campaign that will disrupt the insulin beverage category, our strategy will prioritize programmatic, search, EHR and digital channels to reach and engage endos, NPs, PAs, and CDCES that work with Endos. Using contextual, data-driven intelligence to ensure our campaigns are seen by the right audiences at the right time, search queries and keyword targeting, geo-targeting, content targeting, and retargeting tactics will be used to create a powerful campaign. Believing our campaign will successfully propel Afrezza to the forefront, these strategies are confidently employed..

[Audio] Our team is dedicated to leveraging market research and analysis to ensure that the right audiences are targeted and the right message is delivered. A combination of qualitative and quantitative research methods will be employed to evaluate the performance of campaigns and guide decisions. Real-time insights will also be used to optimize each campaign for maximum impact..

[Audio] ics are 2.5 times more likely to die of cardiovascular disease compared to those without diabetes. Afrezza has been associated with improved glycemic control, a reduction in hypoglycemia and weight loss". Diabetes is associated with increased risk of cardiovascular disease, with diabetics more than twice as likely to die as those without diabetes. With Afrezza, patients can benefit from improved glycemic control, a reduction in hypoglycemia, and weight loss. This can help to reduce their risk of cardiovascular disease and ultimately their long-term health outcomes..

[Audio] In order to successfully reach our desired goals, it is essential to look beyond traditional marketing strategies and focus on reing consumer desieres and activating behaviour change. Creating powerful campaigns that will motivate audiences to take action requires eliciting an emotional response. This can be accomplished through a combination of creative visuals, persuasive messaging, and engaging content that will resonate with our audiences and ultimately drive desired outcomes..

[Audio] orical prioritization of Afrezza's media channels for best target audience reach". "As part of our strategic framework for Afrezza, we have identified a number of media channels and campaigns to ensure brand preference and differentiate from its competitors. By utilizing contextual, data-driven intelligence, our team has identified key strategic media channels to reach and engage our target audiences. Our programmatic plan will focus on targeting specific audiences and geographies. Our paid search plan will leverage search queries and keyword targeting. Our EHR plan will target physicians, pharmacists, and patients within specific systems. And our digital plan will target the right platforms and audiences across multiple channels. By strategically and categorically prioritizing these media channels, our team can ensure the best potential reach to our target audiences and maximize success for Afrezza..

[Audio] We can no longer just rely on traditional methods to reach our audience; we must think beyond traditional channels and engage our audience through interactive and immersive experiences. Crafting engaging, dynamic experiences tailored to each channel and platform ensures our message resonates with target audience and is seen, heard and remembered. Furthermore, it provides key metrics to measure the success of our engagement initiatives..

[Audio] A strategic framework is essential for long-term success in any business. The framework should include measurable and achievable goals that factor in both short-term and long-term objectives. To ensure proper implementation, it is important to have a clear timeline for each goal, as well as specify who is responsible for which parts of the plan and the resources available for its successful completion. Having a well-defined strategic framework allows businesses to plan for the future and achieve their long-term goals..

[Audio] Our campaign seeks to create a powerful push to disrupt the insulin beverage category and make Afrezza the forefront product. To achieve this, we have selected strategic media channels to reach our target market - these include programmatic, search engines, EHR, and digital channels. Digital analytics and measurement tools will be used to keep track of the campaigns' progress and success, while creative concepts will be constructed to communicate key messaging and to define campaign objectives and KPIs. Through these strategies, we are confident that it will ultimately drive consideration and utilization of Afrezza..

[Audio] Our team is dedicated to designing an effective digital media campaign to reach audiences with Afrezza. We will utilize programmatic, search, EHR, and digital channels to reach and engage with the appropriate people at the appropriate time. Utilizing data-driven intelligence, we will make sure our campaigns are targeting relevant audiences, as well as measure and report on performance indicators. In doing so, we have the capacity to create a powerful campaign that will alter the insulin beverage category and bring Afrezza to the forefront..

[Audio] Our team has identified key strategic media channels to target our intended audience and maximize the impact of Afrezza campaigns, such as Programmatic, Search, EHR, and Digital channels. This will allow us to reach and engage with the correct endos, NPs, PAs, and CDCES. A plan has been developed to leverage contextual, data-driven intelligence to ensure our campaigns are seen by the right audiences at the right time. Digital analytics and measurement tools will be used to measure and report on the performance of our campaigns and to ensure that results align with our objectives. Bullet points should be included in the script..

[Audio] ills and One Injection Methodology for Afrezza The team recommends the utilization of a “two pills and one injection” methodology for Afrezza . This approach includes two pills and one injection, followed by a meal and beverage, allowing Afrezza to be taken quickly and easily. The lead pill, taken just before the injection, will stimulate the rapid start of Afrezza ' absorption process, allowing for fast and effective absorption. This approach, combined with the Afrezza pre-meal and pre-beverage protocols, will ensure optimal absorption, allowing Afrezza to reach peak plasma levels quickly and consistently." The two pills and one injection methodology for Afrezza provides a convenient and reliable way to take the medication. It combines two pills with one injection taken just before a meal or beverage, allowing the medication to enter the bloodstream quickly and effectively. This approach, combined with the Afrezza pre-meal and pre-beverage protocols, will ensure optimal absorption and maximum efficacy. With this method, users can be assured that the medication will effectively reach peak plasma levels for the most accurate results..

[Audio] Strategy: To increase brand preference and differentiate Afrezza from its competitors, we have identified key strategic media channels to target our audience". Our media strategy is designed to increase brand preference and differentiate Afrezza from its competitors. We have identified key strategic media channels that will target our audience to ensure our campaign is seen by the right people at the right time. Our programmatic plan will use contextual, data-driven intelligence to target the right audiences and geographies. Our search plan will leverage search queries and keyword targeting. Our EHR plan will target specific audiences within EHR systems. And our digital plan will focus on targeting the right digital platforms and audiences. Together, these strategies will propel Afrezza to the forefront..

[Audio] Focus on crafting a powerful campaign to target your specific audience. Utilize programmatic, search, EHR, and digital channels to reach and engage with key endos, NPs, PAs, and CDCES. Leverage contextual, data-driven intelligence and retargeting tactics to maximize the visibility of Afrezza. Measure and report on the performance of our campaigns to ensure we are reaching the right people at the right time..

[Audio] Leveraging its existing relationships with medical professionals, Dunn & Co. will create campaigns that are targeted, effective, and engaging. Collaborating with organizations, they will create effective outreach programs and initiatives which will educate stakeholders about the benefits of Afrezza and why it should be a first-line therapy for diabetes..

[Audio] professional with diabetes can now manage it quickly, reliably and easily with Afrezza". "Now there is an easier way for busy professionals with diabetes to manage their condition quickly, reliably, and easily. Afrezza is the perfect solution for those who don't have the time for complicated treatments. With its fast-acting, easy-to-use, and precise inhalation, you can finally take control of your diabetes without sacrificing your schedule. Take the next step and get the fast, reliable control you need with Afrezza..

[Audio] We discussed the strategies and tactics to drive consideration and utilization of Afrezza. We outlined key steps to move forward, such as creating creative concepts, setting campaign objectives and KPIs, devising media plans, testing and fine-tuning campaigns, and optimizing strategies. We also identified measurement tools and the relevance of reviewing campaign performance to ensure success. Your time and attention is highly appreciated and I anticipate hearing your thoughts and ideas..

[Audio] It is important to remember that the success of any campaign lies in its relevance. To maximize the impact and success of our campaigns, we need to focus on the right channels, audiences, and tactics. This will ensure that our campaigns have strong relevance with our target audiences and the message we are trying to convey..

[Audio] & Co. has been working with clients across the globe for more than 20 years". For more than two decades, Dunn & Co. has been helping clients around the world achieve their business objectives. From strategic consulting to creative solutions, Dunn & Co. has the expertise to provide innovative solutions and make a lasting impact. With a team of experts and a proven track record of success, Dunn & Co. is the perfect partner for any organization looking for innovative solutions..

[Audio] Without a strategic framework, companies can find it difficult to achieve their desired results. Dunn and Golden highlighted the importance of a strategy - a clear purpose that can guide and direct decisions, identify potential risks and opportunities, and allocate resources to help reach goals. A well-thought-out strategy is the foundation of any successful endeavor, and with careful planning any organization can create a strategy that will drive it forward in the long run..

[Audio] Analy Analyzing our media plans can help us reach our target audiences and increase brand preference for Afrezza. Campaign performance and insights can be used to optimize for the best outcomes so that our campaigns are seen by the correct people at the correct time. Following this approach will aid us in better reaching our target audiences and growing brand preference for Afrezza..

[Audio] We are developing a powerful multi-channel media strategy to unlock the full potential of Afrezza and become the disruptor in the insulin beverage category. Our programmatic, search, EHR, and digital channels will be used to reach and engage with endos, NPs, PAs, and CDCES that work with endos. Data-driven intelligence, contextual targeting, and retargeting tactics will be employed to optimize our campaigns to ensure they reach the correct audiences at the appropriate time..

[Audio] A Dunn & Bradstreet credit score of 845 indicates a high level of creditworthiness. This is a reflection of our business's potential in obtaining favorable terms from suppliers and creditors. A high credit score is an indication of our ability to manage business finances responsibly and to honor our financial obligations in a timely manner..

[Audio] A recent study by Dunn showed that adherence to inhaled insulin among adults with Type 1 and Type 2 diabetes was high. This indicates that inhalation is an effective method for managing insulin levels and providing beneficial health outcomes, while allowing patients to maintain their lifestyles..

[Audio] & Bradstreet's study shows that afrezza is the most cost-effective insulin beverage on the market". According to Dunn & Bradstreet, Afrezza is the most cost-effective insulin beverage available. Their study conducted across multiple channels, looking at the cost of ingredients, the cost of production, and other factors, have shown that Afrezza offers the best value for your money. When you combine this cost-effective analysis with a powerful media strategy and a comprehensive measurement plan, you have the recipe for a successful and profitable campaign..

[Audio] Our team is combining media channels, programmatic, search, EHR, and digital to target endos, NPs, PAs, and CDCES that work with endos. The programmatic plan is customized to target precise audiences and geographies based on user profile and intent data. We are also utilizing paid search to exploit keyword targeting, geo-targeting, content targeting, and retargeting tactics. Our EHR plan will center on targeting physicians, pharmacists, and patients within certain EHR systems, while our digital plan will center on targeting the right digital platforms and audiences across multiple channels. Digital analytics will be used to measure the performance of each campaign and provide ongoing optimization..

[Audio] Demographic and psychographic data suggests that our target audience is highly motivated to try new products and likely to have a favorable view of Afrezza. Through our research, we have identified this as an ideal group to target. To effectively engage with these audiences and encourage consideration of Afrezza, we can utilize a combination of programmatic, search, EHR, and digital channels..

[Audio] Optimization is key to a successful campaign. We need to pinpoint key performance indicators and closely track the performance of our initiatives. Moreover, it is important to make changes to our campaigns when necessary, to ensure they reach their intended targets and have the desired effect. This may involve testing and refining strategies and campaigns, or optimizing them to maximize their impact. It is also essential to leverage data-driven intelligence to ensure our campaigns are seen by the right audiences and at the right time..

[Audio] Power of choice is an essential part of any successful strategy. At Afrezza, we offer our partners a wide range of options to help them reach their goals. Programmatic, search, EHR, and digital plans are designed to target specific audiences and geographies to create tailored campaigns that maximize the impact of each strategy. Leveraging the latest technologies and tactics ensures our campaigns are seen by the right audiences at the right time..

[Audio] Measuring success is essential to understanding the effectiveness of any campaign. Planning and setting key performance indicators (KPIs) allows for tracking and measuring progress towards strategic objectives. Tracking KPIs ensures strategies are successful and goals are achieved..

[Audio] Utilizing various data sources, our team will identify and prioritize key influential physician targets by geography. Electronic health records, prescription data, and peer-to-peer data will be used to build detailed physician profiles and determine their influence on overall prescribing behavior. This data will inform a comprehensive targeting strategy, ensuring that campaigns are seen by the right audiences at the right time..

[Audio] A key element of Afrezza's success is its media strategy. To reach and engage our target audience, we will use programmatic, search, EHR, and digital channels. Programmatic plans will focus on targeting various audiences and geographies, while paid search plans will make use of search queries and keyword targeting. Additionally, EHR and digital strategies will be implemented to ensure our campaigns are seen by the right people at the appropriate time. This will allow us to measure the campaign's performance and make sure that we get a good return on our ad spend..

[Audio] ement : Our team will utilize digital analytics and measurements tools to measure and report on the performance of our campaigns. We will measure and report on key indicators, such as impressions, click-through rate, cost per click, cost per lead, cost per acquisition, and return on ad spend". Our team will use digital analytics and measurement tools to measure and report on the effectiveness of our campaigns. We will measure and report on key metrics such as impressions, click-through rate, cost per click, cost per lead, cost per acquisition, and return on ad spend. These analytics and metrics will allow us to track and analyze the performance of our campaigns, so we can make sure we are seeing results and optimizing for success..

[Audio] Digital media plays a critical role in any successful marketing approach. Identifying the key digital channels that are most likely to reach and engage our target audience -- endos, NPs, PAs, and CDCES that work with Endos -- is essential. We will employ programmatic, search, EHR, and digital channels to ensure Afrezza is seen by the right people at the right time. Using targeted, data-driven campaigns, we can create compelling content to grow brand preference and set Afrezza apart from its rivals..

[Audio] one is a global leader in mobile commerce solutions that enable secure, convenient, and seamless payments across all channels." "As a global leader in mobile commerce solutions, Verifone provides secure, convenient, and seamless payments across all channels. With their comprehensive range of products and services, they offer innovative and customizable solutions that meet the complex and ever-changing needs of businesses and customers. Their cutting-edge technology helps merchants speed up transactions, enhance security, maximize customer engagement, and drive revenue. Whatever the payment method, Verifone can help provide a secure, efficient, and seamless payment experience for all..

[Audio] Utilizing digital analytics and measurement tools, we can measure and report on the performance of our campaigns. This will allow us to adjust and optimize for maximum efficiency and effectiveness. Reviewing the campaign performance on a regular basis and providing ongoing optimization is critical to getting the best results..

[Audio] Focusing on developing an effective campaign strategy to promote Afrezza, our team has identified key strategic media channels to target our audience to help increase brand preference and differentiate Afrezza from its competitors. Moving forward, we will develop creative concepts, define campaign objectives and KPIs, build our media plan and test and refine campaigns. To measure the performance of the campaigns, we will utilize digital analytics and measurement tools to provide ongoing optimization..

[Audio] Developing creative concepts to communicate key messaging, defining campaign objectives and key performance indicators, creating core messaging including value propositions and call-to-action, building media plans with channel and budget allocation, testing and refining campaigns with optimization strategies, and reviewing campaign performance with ongoing optimization - these are all important needs for successful campaigns. By incorporating all these steps, we can ensure that our campaigns reach the right audiences at the right time with the right message..

[Audio] ive concepts tocommunicate key messaging, Define campaign objectives and KPI's and Build media plan, including channel and budget allocation". The success of any marketing campaign is dependent on the creativity and strategic planning that goes into its creation. As we move forward with our Afrezza campaign, it is vital that we develop creative concepts to effectively communicate our key messaging and objectives to our target audience. We must use data-driven strategies and tactics to ensure our campaigns are seen by the right audiences at the right time. Additionally, it is important to define measurable campaign objectives and key performance indicators that will help us track our success. Finally, we must create a comprehensive media plan, which will include channel and budget allocations, to ensure our efforts are both efficient and effective..

[Audio] We are confident that with these strategic media channels, our campaigns will be successful in disrupting the insulin beverage category and propelling Afrezza to the forefront. We look forward to hearing the positive results that these initiatives will generate. Thank you for your attention..