MARKETING MANAGEMENT PROCESSES

undefined. [image] Tractor spraying crops. MARKETING MANAGEMENT PROCESSES.

undefined. [Audio] Marketing management processes involve gathering data from two main sources: primary research and secondary research. Primary research involves collecting data directly from the source such as through surveys interviews or focus groups. Secondary research meanwhile involves obtaining data that has already been collected and published by other sources like industry reports government publications or academic journals. Knowing the difference between primary and secondary research is essential to making informed decisions about your marketing strategy..

undefined. [Audio] Identifying and understanding your target market and competitive landscape is essential to successful marketing management. Knowing who your customers are and who your competitors are will help you devise products or services that better fulfill customer needs. Assessing the competitive landscape also helps you make informed decisions about the products or services you can offer..

undefined. [Audio] When it comes to marketing management pricing and marketing campaigns go hand in hand. Before setting prices it is essential to consider what your customers are willing to pay for your product or service. As for marketing campaigns the key is to determine which messages will connect with your intended audience and which media channels should be used to maximize the reach. Executing a plan of action that effectively targets a specific market is the ultimate goal of marketing management..

undefined. [Audio] I'm going to talk about marketing management processes. One of the main methods used to collect data and gain insights is through research. Research methods such as surveys interviews focus groups and secondary research sources are a great way to collect valuable information. Benefits of market research include researching customers' needs measuring customer satisfaction testing products and services positioning a product or service in the marketplace and developing new products..

undefined. [Audio] Senses take in information which is then processed to form meaning and produce a reaction or output. The I-P-O model is used to explain how people use the information they receive from the environment to make decisions..

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