Life Straw in India Vanessa J. Jimenez Maryville University

Life Straw in India Vanessa J. Jimenez Maryville University.

Presentation Objectives. Abstract Introduction on Life Straw Describe LifeStraw company How the company can benefit with the Indian government to provide better quality of life Statistics on the drinking water in India and how it can benefit both India and LifeStraw itself.

[Audio] The company I have chosen for my global business project is Life Straw. Life Straw is a filtered and purification straw that you can use to drink water out of a body water and it is filtered through the straw. The main targeted market for this straw was originally Africa to help people in villages where they do not have access to clean drinkable water (Clean drinking water. UNICEF India. ( 2021, October 21)). My focus for the global business project is to focus on this straw but in India as an everyday essential use. India has a fully functionally economy, with a lot of technological advances but does not have the best access to clean drinking water. Less than 50 percent of India has access to clean drinking water. It is a lot with a population of 1.3 billion and the product can be made and released affordable and moved on to different countries with the same issues. We can call it project clean water. There is a lot of initiatives to work directly with the government in India technological advances continue to grow. India GDP has also quadrupled since 2000. Government involvement can be both beneficial to producers and government. Government incentive are helping their own citizens, less cost expenditures on health issues caused by the water, better quality of life for its citizens causing a more productive since if you are healthy. Producers' incentives are great and humane publicity, profiting off the product since it only cost $ 3 to make, and good publicity leading to other opportunities with countries with the same issues (Clean drinking water. UNICEF India. (2021, October 21)..

[Audio] LifeStraw is a range of ultra filtration devices for drinking water. The prototype LifeStraw originally meant to be used as a transportable water filtration system. It can sift up to 4000 liters of water, is more than enough for one individual to drink for 3 years. It removes practically all microorganisms, microplastic particles, including parasites present in groundwater. This item allows individuals to clean toxic water. The technology, as according studies, eliminates at least 99.9999 percentage of aquatic microorganisms and slips into the a pocket ( Vandana, Kumar, V., & Lenka, U. ( 2017)..

[Audio] Moreover, the LifeStraw has had no mechanical components or battery, prolonging its lifespan. The LifeStraw is indeed a straw with such a porous filter integrated in. You drink by putting the straw into to the water. Water is pushed through to the filter by drawing it upward through the straw, which eliminates 99.9999 percent of bacteria and 99.9% of parasites, down to 0.2 millimeters, with a filtration that lasts 1000 liters and costs approximately $ 20. The Carter Center commissioned Vestergaard to design a filter that could remove Guinea worm larvae from the water it was poisoning in 1996, and LifeStraw was born. More than 37 million LifeStraw Guinea Worm filters have now been sold, contributing to the disease's near-eradication ( Vandana, Kumar, V., & Lenka, U. ( 2017)..

[Audio] Through technology, innovation, product quality, and design, LifeStraw is on a mission to revolutionize the safe drinking water market. To understand the demand for cleaner water, the firm works with governments, donors, and private consumers like you. Everyone deserves safe drinking water, according to LifeStraw. Our desire to fulfill this basic human need motivates us to create our products ( Vandana, Kumar, V., & Lenka, U. ( 2017)..

[Audio] The LifeStraw is a tube that is 9.25 inches ( 23.5 centimeters) in length and an inch ( 2.5 centimeters) in diameter [ source: Wilhelm]. The unit's exterior shell is composed of a tough plastic that has a string connected so that users can wear it around their necks. To use it, simply insert the LifeStraw into the water source and drink through it as if it were a straw ( Vandana, Kumar, V., & Lenka, U. ( 2017)..

[Audio] LifeStraw's first version used iodine to kill bacteria, but the 2012 version is chemical-free. Instead, mechanical filtration is used in the product. Water is driven through hollow fibers with pores less than 0.2 microns wide when you suck on your LifeStraw, making it a microfiltration device. While the pure water goes through, any dirt, bacteria, or parasites are contained in the fibers. To clear the filter, simply blow air out the straw when you're done drinking. The LifeStraw can drink a quart of water in eight minutes ( Vandana, Kumar, V., & Lenka, U. ( 2017)..

[Audio] The LifeStraw Family is a larger unit that can filter water for multiple persons at the same time. According to the business, this higher-capacity product can accommodate a family of five for three years, or around 18,000 liters ( 4,755 gallons). A blue bucket with a prefilter insert, a long plastic tube, and a filter cartridge with a tap to take out the water make up the product. There is no need for energy or battery power. Water is guided through a series of filters by gravity. The user fills the prefilter and bucket at the top of the machine with water..

[Audio] The water then travels down the tube and passes through the same hollow fiber technology used in the personal LifeStraw, but the pores are 0.02 microns in diameter, making it an ultrafiltration device. (This also implies that the family unit can screen out viruses, whereas the individual cannot.) The newly cleansed water can then be poured from the tap. The filter can be cleaned by closing the tap and squeezing a red squeeze bulb to remove the collected residue, then wiping the prefilter bucket with a rag. [ source: Wilhelm], the LifeStraw Family can filter roughly 9- 12 liters ( 2.4 to 3.2 gallons) of water per hour..

[Audio] In India, there are numerous initiatives to cooperate directly with the government, and technical advancements continue to advance. Since the year 2000, India's GDP has quadrupled. Producers and the government can benefit from government involvement. Government incentives are assisting their citizens. citizens, lower health-care costs due to water-related difficulties, and a higher quality of life for its residents Citizens are more productive if they are healthy. The incentives for producers are fantastic, and Humane publicity, benefiting from the product because it only costs $ 3 to make, and positive publicity resulting in new chances with countries dealing with similar difficulties..

[Audio] The Indian government has reduced foreign direct investment ( FDI) regulations in order to attract international investment, such as raising foreign equity ceilings for insurance and defense, resulting in substantial progress in terms of enhancing the country's overall business environment. As a result, the country has moved up 14 places in the World Bank's Doing Business 2020 study, to 63rd place. According to the same survey, India's new business reforms have won it a spot among the world's top ten improvers for the third year in a row. This have significantly influence companies such as the LifeStraw to influence their objectives and goals achieving the great aim..

[Audio] "India's excellent improvement in the Doing Business rankings over the past five years is a fantastic accomplishment, particularly for an economy as huge and complex as India's," said Junaid Ahmad, World Bank Country Manager in India. India has made great progress because to the country's top leadership's special attention and consistent efforts to drive the economic reform plan, not only at the national level but also at the state level." This is significantly, influencing LifeStraw company achieve its goal of providing quality life within the population..

[Audio] In terms of technological innovation, India has emerged as a force to be reckoned with. Telecommunications, information technology, pharmaceuticals, textiles, and engineering companies are on level with their international counterparts in terms of sophistication and prominence. al India, along with the United States and China, is increasingly considered as a major driver in global technology innovation. The quality innovative background in India and more and more advancements in Technology will influence LifeStraw company to facilitate its great developmental and improvement programs to increase the quality of its product and necessarily improve the quality of life..

[Audio] A secure water supply is the foundation of a strong economy, but it is grossly undervalued globally. In India, it is estimated that waterborne infections cost the country almost USD 600 million each year. This is particularly true in drought- and flood-prone areas, which have affected a third of the country in recent years. In India, less than half of the population has access to properly managed drinking water. Chemical contamination of water is found in 1.96 million homes, primarily due to fluoride and arsenic. According to the World Health Organization, excess fluoride in India could be impacting tens of millions of people across 19 states, while excess arsenic could be affecting up to 15 million people in West Bengal..

[Audio] Furthermore, serious water scarcity affects two-thirds of India's 718 districts, and the existing lack of planning for water safety and security is a big worry. One of the issues is the rapid depletion of groundwater in India, which is known as the world's greatest user of this resource due to the widespread use of drilling in recent decades. In rural areas, groundwater from over 30 million access points provides 85% of drinking water and 48% of water requirements in urban areas ( Daniel, D. ( 2021)..

[Audio] In India the statistic of safe drinking water we can figure a great influence of economy since most of its citizens remain healthier ever delivering great in the overall economic develop. A health individual can produce more back it their country and influence their lives significant. Safe drinking water has reduce cases of diseases associated with water germs and this has economic saved the citizens and the government in particular. Furthermore, to companies presenting or providing this drinking water such as the LifeStraw, their have been a great influence from the population supporting the company growth ( Daniel, D. ( 2021)..

References. Clean drinking water. UNICEF India. (2021, October 21). Retrieved November 8, 2021, from https://www.unicef.org/india/what-we-do/clean-drinking-water. World development indicators. WDI - Home. (n.d.). Retrieved November 8, 2021, from https://datatopics.worldbank.org/world-development-indicators/. Vandana, Kumar, V., & Lenka , U. (2017). Aquaguard -on-the-Go: Purified Water Anywhere Anytime. South Asian Journal of Business and Management Cases, 6(1), 109-112. Daniel, D. (2021). Factors influencing the household water treatment adoption in rural areas in developing countries..