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The importance of a Medical Affairs website for GSK

The Medical Affairs Portal is GSK's website for  scientific and medical content  related to their products and pipeline. It supports engagement with HCPs and disseminates  posters and presentations at international congresses. Its importance lies in providing  up-to-date and accurate scientific and medical information to HCPs  to make informed decisions about patient care, treatment options, and clinical trial participation. The portal is an  essential component  of GSK's omnichannel communication strategy. It serves as a valuable resource for Medical Affairs teams  to collaborate and disseminate  scientific content to support their engagement with HCPs.

12 April 2023. 3. Medical Affairs website versus GSKpro.com. 

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Medical Affairs website versus GSKpro.com

The Medical Affairs Portal and  GSKpro   serve different purposes and audiences    Medical Affairs portal: to access and disseminate scientific and medical information about GSK's products and pipeline for healthcare professionals seeking medical and educational content focused on providing accurate and up-to-date information to support scientific engagement with HCPs     GSKpro  portal: is primarily focused on commercial activities such as promoting GSK's products and services, providing product information to customers, and offering resources to support the prescribing and use of GSK's products may also contain some scientific and medical content

12 April 2023. 4. Access to Medical affairs portal. 

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Access to medical affairs portal  requires separate registration Registration involves ticking  two mandatory checkboxes  and  one optional checkbox   Mandatory  agreement to privacy notices agreement to view content on off-label use of GSK products   Optional  consent for mailing purposes Completed registration form will be verified against database HCP will be granted access to the portal upon successful verification

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