The importance of a Medical Affairs website for GSK

[Virtual Presenter] The importance of a Medical Affairs website for GSK The Medical Affairs Portal is The GSK website that provides scientific and medical content related to GSK's products and pipeline, as well as insights and perspectives on disease areas and patient management. The portal is designed to support scientific engagement with healthcare professionals (HCPs), including dissemination of posters and presentations at international congresses. The importance of the Medical Affairs Portal lies in its ability to provide accurate and up-to-date scientific and medical information to HCPs. HCPs rely on this type of information to make informed decisions about patient care, treatment options, and clinical trial participation. By providing a centralized highly secured platform for accessing this information, the Medical Affairs Portal helps to ensure that HCPs have access to consistent, reliable, and current scientific and medical information. The Medical Affairs Portal is an essential component of omnichannel communication strategy, as it provides a centralised platform for medical and scientific information exchange, which can be accessed through multiple channels, thereby enhancing the communication experience, and improving engagement with healthcare professionals. Furthermore, the Medical Affairs Portal serves as a valuable resource for Medical Affairs teams within GSK, allowing them to efficiently collaborate, develop, and disseminate scientific content to support their engagement with HCPs..