PowerPoint Presentation

Tongue Twister Challenge Nominations for ACEF Digital Marketing - Innovation.

Background. Tongue Twister Challenge. Ope e. While everyone was trying to kill the boredom by playing cards, housie and Ludo , we thought of doing something different on social media. ShemarooMe coined an innovative Tongue Twister that challenged an individual’s capability to remember and orate a line based on the positioning of the web series.

Ope e. Objective. To spread ‘ positivity ’ amidst the ‘ pausivity ’ by creating engagement amongst the Gujarati audiences in India. We did this by launching the Tongue Twister Challenge, while also promoting ShemarooMe Gujarati’s first original web series ‘ Kshadyantra ’.

Presenting # KshadyantraTongueTwister Challenge. ‘Raj Ramat Ni Raj Rame Ramat Toh , Raj Roj Raji Rahi Raj Kare ’.

Celebrity shout out. Shrenu Parikh. Vishal Gandhi.

… and then fans poured in love for the challenge.

We received an overwhelming response from our fans.

Impact on ShemarooMe App. Monthly Active Users (MAU’s) increased 15% after the launch of the campaign making Kshadyantra the most viewed web-series of the month.

KSHAD. THANK YOU.