PowerPoint Presentation

.1aJ1dnr. Jupiter Weekly Report. 1-5 th June- 6-12th June.

Objective:. To create a buzz and brand awareness about Jupiter App and its benefits..

Jupiter. Target Audience.

Target Audience. Millennials in the T1-T2 cities of India with spending capacity.

.1aJ1dnr. Challenges & Solutions.

Challenges. . Jupiter Money resonates with the Indian youth having a good spending capacity. Who are independent and want to take hold of their finances and expenses. So in order to bring awareness about the cool features of the Jupiter app such as; - Instant insights on expenses - Saving Pots - On-demand salary, etc, We decided to go live on a day that resonates best with our target audience (Youth) - Valentine's day with Abish Mathew. We created a song/jingle showcasing the USPs of the App- "Mens are from Mars, women from Venus, and Banking is from JUPITER" The said video received 58k views and 3.2k Likes on Instagram and huge appreciation through comments and shares..

Solutions. . - Reach out to the millennials in their tone of communication - Choose the topics that interest them the most- Love and Money - Creative way to portray our messaging- Songs and jingles.

.1aJ1dnr. Results.

Results. 58k views and 3.2k Likes.

.1aJ1dnr. Thank you!.