年终工作总结

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[Virtual Presenter] The Philippines is a nation with a rapidly growing population of active Internet users. As of January 2021 86.98 million active Internet users have been recorded an 8% increase from the addition of 6.5 million identities. This means that a large portion of the population 73.4% actively uses social media platforms. This is a remarkable surge in the usage of digital networks and platforms..

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[Audio] In the Philippines internet usage is extremely widespread. 86.98 million people are online with a total of 73.4% of the population using social media. In 2021 this number has grown even further to 6.5 million identities. Facebook dominates the country's social media with 94.6% followed closely by Messenger with 92.1%. Instagram is also widely used with 72.5% of users having an account. TikTok has seen an increase in popularity with 80% while Twitter is trailing at 51.6%. Altogether approximately 6 billion identities are connected to the top 5 social media services..

Page 3 (1m 18s)

[Audio] Statistics from January 2021 indicate that 86.98 million people in the Philippines are actively using the internet with 73.4% of these people using social media representing an 8% rise from the previous year caused by the addition of 6.5 million identities. Facebook is the most used platform among internet users in the Philippines with 93% accessing it. However YouTube tops the list in terms of the amount of time spent on social media apps surpassing Facebook and other apps such as Instagram Twitter and TikTok. This suggests that the Filipino population is primarily an audio-visual culture with more consumption of content through audiovisual mediums than text and images..

Page 4 (2m 11s)

YouTube is used for an advantage of 32 hours and 40 minutes, filling the spare time of social media users with engaging content. Filipinos spend 40 hours and 46 minutes monthly on Tiktok. Roughly 1.5 times longer than the 26 hours and 54 minutes they spend on Facebook. 26 hours and 54 minutes they spend on Facebook. Between these two, YouTube is used for an average of 32 hours and 40 minutes.

Page 5 (2m 27s)

[Audio] The prevalence of social media in the Philippines is clear. 86.98 million people or almost three quarters of the population are active internet users. This is an 8% increase from last year with an additional 6.5 million identities now using social media. WhatsApp is the most popular among the Filipino social media user with users spending an average of 2 hours and 23 minutes on the app each day. Android users in particular spend an average of 2 hours and 29 minutes per day on WhatsApp. All in all Filipinos are spending 14 hours and 3 minutes per day on social media platforms. It is evident that social media has become an integral part of Filipino communication and this trend is likely to continue. The increasing influence of social media in the Philippines reflects the importance of these platforms in the Filipino experience..

Page 6 (3m 23s)

[Audio] The Philippines had 86.98 million active internet users in 2021 with 73.4% of its population using social media an 8% increase from the previous year resulting from the addition of 6.5 million identities. This demonstrates that internet access is expanding in the region and is expected to keep doing so. There has been a 0.6% rise in internet penetration rate and a 2.1% year-on-year change in total internet users signifying that the nation is in a good position to make use of digital technologies and foster further economic growth in the future..

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[Audio] With over 86 million active users the internet has become an integral part of life in the Philippines. An indexed internet adoption of 111.2 indicates that Filipinos have been quicker to embrace the internet than the global average. It is estimated that almost 99% of internet users access the internet via a mobile phone an ecommerce hotspot and on average spend 8 hours and 52 minutes on the internet daily. This year due to the pandemic digital usage has decreased but even then Filipinos still typically spend 7 hours and 31 minutes on the internet each day illustrating how important the internet has become in our lives..

Page 8 (4m 51s)

[Audio] With a population of 86.98 million people the Philippines has a substantial active internet user base. Additionally 73.4% of the population use social media with a small gender gap: 8.7% of women are on the internet versus 8.5% of men and 18.1% of women use social media compared to 15.3% of men. Among the most active online groups is the 25-34 and 34-44 age groups both of which are more likely to be receptive to ads on social media. However the numbers are still slightly lower for both women and men at 15.5% and 14.9% respectively..

Page 9 (5m 40s)

[Audio] Raffy Tulfo is a renowned name in the Philippines because of his thorough investigative journalism and defense of social equity. His tremendous online media presence on YouTube Facebook and Instagram has earned him an incredible 51.6 million devotees making him one of the most renowned and influential personalities in the nation. He devotes his time to educate and inform people and to create a positive change in the lives of his audience..

Page 10 (6m 11s)

[Audio] In 2008 Cong TV joined YouTube and gained quick popularity in the Philippines for its comedy videos and parodies. His social media platforms currently count 7 million followers and his YouTube channel has 11.8 million subscribers a testament to the potential of the internet in connecting us to large audiences and boosting engagement on social media platforms..

Page 11 (6m 35s)

[Audio] Gavin and his brothers are a prime example of how the internet has enabled people to reach different audiences. Their prank videos have gained them millions of views and fans on both Facebook and YouTube. Together they have over 9.4 million followers on Facebook and 4.68 million subscribers on YouTube making them a hugely popular family. This is largely due to the large number of active internet users in the Philippines and the subsequent increase in social media users..