PowerPoint Presentation

[Audio] X`x`. I nformation S ystem for M anagers.

What potentials I have?. How are we different?. Who am I? Future for me? Why am I important?.

WHO AM I?. How to Use AR (Augmented Reality) to Improve the Customer Experience.

Augmented Reality 4 Isometric Icons Square Stock Clipart | Royalty-Free | FreeImages.

Enriched user experience that brings together a virtual world and the real one with enhanced 3-D visuals P erfect combination of physical and virtual world components Enhance the experience of using mobile applications by providing multi sensory engagement Help in improving selling and buying process as minor details can be highlighted and experienced by customers Employee training assistance in organizations – creating immersive training programs Improves efficiency.

WHAT POTENTIALS I HAVE?. I can transfer following industries Gaming - 3D effects provide the player an enthralling experience and act as the backbone of the game with Captive experience and Real-time interaction Education - Learners can learn in new ways by experiencing 3D views of their designs Healthcare - Enable various data visualization techniques such as body mapping, thermal imaging, advanced diagnostics, and digital twin of patient's physical condition for better description Retail - Allows brands to develop smart retail experiences that influence their customers' buying decisions Tourism – A tourist can walk down the street and get instant information about the surroundings with just his smartphone etc..

FUTURE FOR ME?. It looks bright while I continue to evolve and expand in Gaming, Education, Health care, Retail and other industries Technology Improvement & Ubiquitous - becomes to mainstream and integrated in daily life 5G Network + Improvement in AI - enhanced capabilities with more realistic and interactive Usage in enterprise area- training, collaboration, remote assistance, data visualization https://datasmart.ash.harvard.edu/news/article/9-potential-applications-ar-and-vr-technology https://virtualspeech.com/blog/vr-applications.

SUMMARY. Augmented Reality (AR) and Virtual Reality (VR) are technologies that use computer-generated simulations to enhance or replace a person's perception of the real world. AR technology superimposes digital information, such as images or text, onto a person's view of the real world, while VR technology immerses a person in a completely computer-generated environment. Both technologies have a wide range of potential uses, including gaming, education, and training, as well as in industries such as healthcare, architecture, and real estate.

. ANKIT SHARMA EGMP03B009. APARNA KOTA EGMP03B010.

ACKNOWLEDGEMENT. The importance of technology and how it has embraced us cannot be sidelined. As we took another step towards exploring, understanding and formulating the ideologies and importance of technology in today’s scenario, we would like to extend our sincere & heartfelt obligation towards Prof. Jang Bahadur Singh for guiding us in this journey with the simplest possible way and motivating us in completing the assignment in the best possible manner. Moreover, we would also like to thank IIM-Trichy for this blissful learning opportunity..