Introduction To Amazon By Amna Wajahat

[Virtual Presenter] Amazon is a leading online marketplace offering numerous opportunities in the world of e-commerce..

[Audio] Amazon is a global online marketplace where individuals and businesses can sell their products..

[Audio] Amazon's business model is built around offering a wide range of products to customers, providing them with a convenient shopping experience, and ensuring timely delivery. The company uses various strategies such as product research, competitor analysis, and supplier partnerships to achieve this goal..

[Audio] Amazon's business model revolves around two primary methods: Fulfillment by Amazon, also known as FBA, and Fulfillment by Merchant, also known as FBM. Both models cater to different needs and preferences of sellers. FBA allows Amazon to handle storage, packaging, and shipping of products, while FBM enables merchants to manage these tasks themselves. Additionally, Amazon offers private label services, where brands can create their own products under Amazon's umbrella, and wholesale services, allowing businesses to purchase products in bulk. These various options provide flexibility and opportunities for growth within the Amazon ecosystem.

[Audio] Amazon offers two primary methods for sellers to fulfill orders: Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Amazon handles the entire fulfillment process under FBA, encompassing tasks such as picking, packing, shipping, and customer service. Conversely, with FBM, the seller assumes responsibility for storing, packing, and shipping products directly to customers, involving management of inventory, shipping, and customer service..

[Audio] When it comes to returns handling, there are differences between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Amazon takes care of returns under FBA, streamlining the process through its return policies. In contrast, sellers choosing FBM are responsible for managing returns, including issuing refunds and handling the returned products. This added responsibility demands more time and resources from the seller..

[Audio] As a private label seller, you have complete control over your brand, allowing you to differentiate your products in a competitive market. This control extends to branding, packaging, and product design. With private labeling, you can set your own prices, manage your branding, and market your products, resulting in potentially higher profit margins compared to wholesale. Additionally, you can create exclusive products that competitors cannot offer, reducing direct competition and increasing customer loyalty. Furthermore, you can customize your products to better suit your target market, giving you the flexibility to meet customer needs more effectively. Finally, having your own brand provides opportunities for effective marketing strategies, such as social media, Amazon advertising, and influencer marketing, helping to establish a strong emotional connection with customers..

[Audio] Wholesale involves buying products in bulk directly from manufacturers or distributors and reselling them on Amazon at a profit. The merits of this approach include lower initial investment, as you don't need to invest in product development or branding. Established products also come with credibility and recognition, making it easier to make sales. Additionally, faster turnaround times are possible because you're selling products with proven demand. Simplified logistics are another advantage, as you don't need to create new products or design packaging. Finally, there's lower risk involved, as you're selling products with a proven track record..

[Audio] When conducting product research for private label and wholesale, it's crucial to prioritize products that are currently trending and in high demand. For instance, analyzing cushion cover popularity using Helium 10's X-ray feature can provide valuable insights. By filtering out slow-moving products and focusing on those with consistent sales, you'll gain a clear understanding of which designs are most sought-after by customers..

[Audio] Identify market trends by examining the Amazon Best Sellers list. Observe trending categories that consistently demonstrate growth, including health and wellness, home and kitchen, and electronics..

[Audio] When searching for products, look for those with value-added potential. To identify weaknesses, read reviews of similar products to find areas for improvement. Additionally, consider adding unique features, colors, or packaging to differentiate your product from others..

[Audio] When selecting a good product, we must consider several key criteria. These include high demand, low competition, a profitable margin, lightweight and compact packaging, and non-restricted categories. We seek products that consistently sell well, yet do not have excessive competition, making it difficult to stand out. Additionally, we must ensure there is room for profit and that shipping costs are manageable. Furthermore, we aim to avoid products that are restricted or require special permission to sell. By taking these factors into account, we can significantly boost our chances of discovering a successful product..

[Audio] When researching competitors, it's essential to evaluate other sellers offering the same product. Check how many sellers are providing the same product and identify their unique selling points. Analyze the average price range to ensure your wholesale price remains competitive. Additionally, review product reviews to understand customer preferences and dislikes. This information can aid in selecting higher-quality products or improving your offerings..

[Audio] To create an Amazon ID, you need to provide some essential documents, which include your business registration certificate, tax identification number, and proof of address. Ensure these documents are valid and up-to-date. Follow these steps to create your ID: first, log in to your Amazon seller account and navigate to the settings page; then, click on the "Create an ID" button. Fill in the required information, including your business name, email address, and phone number. Decide whether you want to create a parent ID or child ID - a parent ID is a unique identifier assigned to your business, while a child ID is a sub-account under a parent ID. Finally, choose the type of ID you want to create, such as a professional seller ID or individual seller ID. That's it! Your Amazon ID is now created..

[Audio] To successfully register with Amazon, you'll need to provide identity verification documents, including a government-issued ID, proof of address, such as utility bills or bank statements, and bank account information. Additionally, you'll need to provide credit card information, a phone number, and an email address. These documents will help verify your identity and ensure secure transactions..

[Audio] To create an Amazon seller account, first visit Amazon Seller Central by going to https://sellercentral.amazon.com/. Choose your country or region if prompted. Click on "Sign Up" or "Register Now". Select the "Start Selling" or "Register Now" button to begin the registration process. Choose the selling plan that suits your needs - Individual Plan for smaller volumes or Professional Plan for larger volumes. Create an Amazon account by signing in with your existing account or creating a new one specifically for selling. Provide business information by entering your business name, address, and contact details..

[Audio] To complete the identity verification process, upload a government-issued ID, such as a passport, national ID card, or driver's license. Additionally, provide proof of address by uploading utility bills or bank statements showing your business or residential address. This step is crucial in establishing trust and ensuring compliance with Amazon's policies. By verifying your identity and address, you'll be one step closer to getting your seller account approved..

[Audio] The parent ID, also known as the main seller account, provides full access to the account owner, enabling them to control various aspects, including listing management, inventory, reports, and financials. This level of access permits the account owner to manage permission settings, security controls, and login credentials. In contrast, a child ID is a sub-account or user ID created under the main seller account, offering restricted access. This type of ID is frequently assigned to virtual assistants or team members to assist in managing specific tasks. The account owner can customize access levels for child IDs, limiting their capacity to view certain information, such as financial reports, unless explicitly authorized. This setup facilitates task-specific roles, allowing VAs to execute tasks without compromising the security of the primary account..

[Audio] Amazon offers two types of accounts: Customer Accounts and Seller Accounts. The former is designed for personal shoppers who want to buy products online, while the latter is intended for serious sellers who want to sell their own products on the platform. The Seller Accounts come with more features and tools compared to Customer Accounts..

[Audio] Helium 10 offers unparalleled product research capabilities through its innovative tools. The black box feature enables competitor analysis, revealing market gaps and opportunities. The magnet feature identifies profitable niches and trends, while X-ray provides insights into competitors' listings, showcasing their success strategies. Additionally, Cerebro grants access to a vast database of keywords and phrases, allowing for precise matching of products. By leveraging these features, businesses can discover hidden gems and successfully launch new products..

[Audio] When choosing your search criteria, it's essential to select the right options to get accurate results. The product search option is the most common method, allowing us to find opportunities based on various filters. Alternatively, we can look at keywords search, competitor search, niche search, or even product targeting. Each of these methods has its own advantages and disadvantages, and it's crucial to understand what each one entails before making a decision. By setting filters, we can further refine our search results and focus on the most promising products..

[Audio] From the Helium 10 dashboard, navigate to the tools section and click on Magnet to access the keyword research tool. Enter a relevant seed keyword related to your product, whether it's a specific product name or a general term. Click the search button to generate a list of related keywords, including search volume, CPR, and other metrics. Use the filtering options to narrow down the results based on criteria like search volume, competing products, or relevance. Sort the keywords according to your preferences, such as highest search volume. If you identify valuable keywords, you can export them to a CSV file for further analysis or incorporate them into your Amazon listings..

[Audio] To activate the X-Ray tool, navigate to Amazon and search for a product or keyword related to the market you're interested in researching. Once you're on the search results page or a specific product listing, click the Helium 10 icon in your browser's toolbar. Select X-Ray from the list of available tools. This will display a list of products from the page with detailed data, including ASIN, product title, brand, category, price, monthly revenue, sales volume, and BSR. These metrics provide valuable insights into the product's performance and popularity..

[Audio] We can filter the list of keywords generated by Cerebro once it's been created. This allows us to see the estimated monthly search volume for each keyword, focusing on those with higher volumes for increased traffic potential. We can also view the number of listings using each keyword, targeting those with lower competition that may offer better ranking opportunities. Furthermore, we can analyze the Cerebro IQ Score, which balances search volume and competition to help identify the best keywords for our strategy. With advanced filters, we can refine our results by considering factors such as organic rank, match types, and excluding certain keywords or specifying search volume ranges..

[Audio] When it comes to finding new products to sell on Amazon, we need to think outside the box. One way to do this is by using the minus string formula. This technique involves adding a hyphen before a random word and searching for related products. By doing so, we can discover new and unique products that we may not have considered otherwise. Another approach is to use Amazon's suggestion expander tool, which provides us with a list of related keywords and products. We can also spy on brands and their competitors to find inspiration for our own products. Additionally, we can explore Amazon's category tab to see what types of products are trending in different niches. And finally, we can source products from other platforms such as AliExpress, Walmart, and Alibaba. By combining these strategies, we can uncover a wide range of products to sell on Amazon..

[Audio] The minus string formula is a powerful tool for generating new ideas and options by adding a hyphen before a random word and searching, which discovers multiple products lists that one might not typically target. AliExpress is a platform that helps achieve this, offering a vast selection of products, competitive prices, and a user-friendly interface. Its key features include a wide range of product varieties, thousands of categories from electronics to fashion and home goods, and global shipping options. When sourcing from AliExpress, researching seller ratings, checking transaction history, building relationships with suppliers, and communicating about customization, shipping, and bulk pricing are essential. Be aware of potential delivery delays, especially when shipping internationally..

[Audio] AMZ suggestion expander is a powerful tool that can help us generate more product ideas. By using this browser extension, we can get a comprehensive set of potential product ideas by seeing keywords before, after, and around the main search term. This gives us a wider range of options to consider when searching for products on Amazon..

[Audio] Amazon's primary categories include a wide range of products, covering everything from electronics to sports and outdoors. These categories provide a starting point for shoppers to explore and find what they need. Within these categories, there are many subcategories that allow for further refinement of their search. For instance, under the electronics category, one can find subcategories like cell phones and accessories, which makes it easier to locate specific products..

[Audio] When searching for bamboo toothbrushes on Alibaba, we enter the keyword in the search bar and browse through the available suppliers. We compare their offers, looking for those that provide customizable packaging and pricing that would allow us to maintain a profitable margin when selling on Amazon. By doing so, we can differentiate our product and stand out from the competition. Additionally, it's essential to ensure that the product is not a fleeting trend but has consistent demand. We achieve this by checking market trends and using long-tail keywords to find niche products. With careful sourcing and analysis on Alibaba, Amazon sellers can discover lucrative items to add to their listings, guaranteeing a successful entry into the e-commerce market..

[Audio] When researching a product, it's essential to understand what's trending and what's not. Jungle Scout and Google Trends enable us to identify popular products and niches that are in demand. With Jungle Scout, we can analyze product data, including sales rankings, revenue, and customer reviews. We can also use their product research tool to find profitable products. Google Trends helps us identify what people are searching for online. By combining these two tools, we can gain a better understanding of what's working and what's not. This information is crucial when deciding which products to sell on Amazon..

[Audio] Google Trends is used to conduct keyword research, identify seasonal trends, and determine regional interest. By accessing Google Trends, searching for a term, refining search parameters, and analyzing the results, we can uncover the search interest of specific keywords, plan campaigns around peak popularity periods, and target our marketing efforts efficiently..

[Audio] The key features of Jungle Scout include product research, supplier database, keyword scout, sales analytics, product tracker, and Chrome extension. These tools provide valuable insights into finding profitable products, identifying reliable suppliers, optimizing for Amazon SEO, tracking sales and expenses, monitoring competitor products, and gaining instant insights into product data while browsing Amazon. Furthermore, the Opportunity Score evaluates the potential of a product or niche on Amazon, taking into account demand, competition, and quality of listings. This score enables users to rapidly assess the viability of a product opportunity..

[Audio] Keepa is a powerful tool that helps us understand market trends and consumer behavior on Amazon. With Keepa, we can analyze historical data of our competitors and identify areas where we can improve our own listings. We can see what's working well for them and what's not, and adjust our strategies accordingly. By using Keepa, we can gain valuable insights into the minds of our target audience and make informed decisions about our product offerings..

[Audio] Amazon's drop shipping policy necessitates that sellers function as the seller of record for the products, guarantee that packaging and documentation do not disclose that a third party is fulfilling the order, and assume accountability for the return procedure and customer service. This implies that even though the supplier dispatches the product directly to the client, the seller stays responsible for the entire transaction. By conforming to these guidelines, sellers can effectively utilize Amazon's drop shipping feature to broaden their business offerings..

[Audio] Keepa is a valuable resource for Amazon sellers. With its ability to analyze price history and track product trends, it provides crucial insights that can inform our decision-making process. The key features of Keepa include its ability to help us identify profitable products, monitor competition, and optimize our listings for better visibility. By using Keepa, we can gain a competitive edge in the market and increase our chances of success as Amazon sellers..

[Audio] When assessing a niche, it's crucial to evaluate the demand for products within that niche. We must identify areas where there's a strong interest among consumers. One method to achieve this is by utilizing tools such as Helium 10's X-ray feature. This enables us to analyze the sales data of comparable products, providing us with valuable insights into what's selling well and what's not. By concentrating on products with high demand, we can boost our chances of success in the market.

[Audio] When focusing on products that are in vogue and have high demand, it's crucial to concentrate on current trends. A cushion cover serves as an illustration. Clicking on the X-ray button within the Helium 10 extension offers insight into the market. Deleting all sponsored products enables us to focus exclusively on organic products. Changing the revenue filter from high to low and ensuring the sales graph displays all-time data provides a clear picture of the design's popularity among customers..

[Audio] When evaluating a niche, it's crucial to assess the demand for specific products within that niche. One way to do this is by examining the Best Sellers Rank, or BSR, of top products in that niche. The BSR can fluctuate slightly over the course of a month or so, but what we're looking for is stability. We want to see that our top three products have a consistent BSR, indicating strong demand and a healthy market. To access this information, we can use the Helium 10 extension, which allows us to view the BSR graph on the product detail page. By setting the graph to display data for all time, we can get a comprehensive understanding of the niche's demand patterns and identify opportunities for success..

Product Sourcing.

[Audio] Alibaba is a global marketplace that connects suppliers mainly from China with buyers around the world. As a wholesale platform, factories from all over the world have accounts, allowing buyers to log in through Google, X, and other platforms. The platform offers a wide range of products across various industries, from raw materials to finished goods. Buyers can easily find what they're looking for using search and filter tools, which allow them to categorize products by category, price, and supplier type. Alibaba also features supplier ratings and verification to ensure credibility and trustworthiness. Additionally, buyers can customize large orders or bulk purchases, and the platform provides secure payment options, including Trade Assurance, to protect buyers. Furthermore, Alibaba supports global shipping and logistics management for shipping products worldwide..

Logistics.

[Audio] A freight forwarder plays a crucial role in organizing the shipment of goods from one place to another, often internationally. They decide the best routes and modes of transportation, handle customs paperwork, combine shipments from multiple clients to optimize costs, offer cargo insurance, and keep the sender informed about the shipment status. In essence, they act as intermediaries between businesses or individuals and the transportation services that move goods. The key aspects of a shipment include the type of shipment, origin and destination, contents, and tracking. These elements are critical in ensuring the smooth, efficient, and cost-effective movement of goods..

Product Sourcing.

[Audio] When sourcing products on Alibaba, it's essential to find a variety of options to compare suppliers and select the best products for your target market. By doing so, you'll be able to identify the most suitable products that meet your needs and preferences. Compare suppliers by checking their ratings, reviews, and certifications to ensure you're working with reliable partners. Selecting the best products will ultimately lead to successful sales and customer satisfaction..

[Audio] A pro forma invoice is prepared by the supplier, providing detailed information about the goods or services being offered. The document outlines the essential details, including the seller's and buyer's information, description of goods or services, total cost, payment terms, shipping details, and validity period. This transparency helps establish clear terms before a transaction takes place, allowing buyers to plan their budgets and prepare payments accordingly. Furthermore, it reduces miscommunication and prevents disputes by clearly outlining all terms..

[Audio] A Bill of Lading, also known as a BOL, is a crucial document issued by a carrier to a shipper. This document outlines the details of the goods being transported, including every aspect related to the package. The tracking number can be found anywhere on this document. Furthermore, if you're using DDP, you don't need a BOL since all costs are covered..

Amazon Seller Central.

[Audio] Seller Central is the core platform for managing our e-commerce activities on Amazon. Here, we can efficiently handle various aspects of our business, including listing products, tracking inventory levels, processing customer orders, and monitoring our performance analytics. Additionally, we have access to marketing tools that enable us to promote our brand and increase visibility..

[Audio] Sellers can manage their inventory levels by adding, editing, and tracking them. They can also receive suggestions for restocking based on sales velocity. Furthermore, sellers who utilize Fulfillment by Amazon, or FBA, can manage their inventory specifically for this service..

[Audio] Order management is crucial for any e-commerce business. With Amazon's order management system, you can view and process customer orders efficiently. This feature allows you to manage returns and refunds seamlessly, ensuring a smooth experience for your customers. Additionally, you can monitor the status of your orders, tracking when they've been shipped and delivered. Furthermore, you have the flexibility to choose between two fulfillment options - Fulfillment by Amazon (FBA) and Fulfilled by Merchant (FBM). Both options offer unique benefits, allowing you to tailor your fulfillment strategy to your specific needs..