INSIGHTS

[Audio] INSIGHTS FOR OSMOSIS ADVISORY AS A GROWTH MARKETEER.

[Audio] Target Audience Let's use one of the social media platforms, LinkedIn, to identify the target audience. It assists us in determining our target audience, lead, or potential customers. The LinkedIn contacts that must be identified for our business model are mentioned below. (Please refer to the Excel document) Director of sales IT Directors CTO / CFO / CEO.

[Audio] Mail Campaign Conducting the mailer Campaign may help us to reach our target audience. Marketing automation tools like Marketo to execute the mailer. Conduct A/B testing by changing the subject line, revising the copy of the content, and using different landing pages. The leads that are generated are uploaded in CRM and can be used later..

[Audio] Google Analytics will play a vital role and can be used to track the effectiveness of the campaign by monitoring the number of visitors to the LinkedIn page, the sources of traffic, and the behavior of those visitors. For example, you could see which pages on your LinkedIn page received the most traffic and adjust your content strategy accordingly. You could also track how many leads you generate from your campaign and use that information to calculate your return on investment (ROI) and make data-driven decisions to improve your campaign..

[Audio] SEO helps to optimize the page by including the relevant keywords for example adding the meta description on the website, listing the job with a company description, and regularly posting content on the Social Media Platform..

[Audio] SEM helps to launch LinkedIn Ads to target business owners or professionals who might be interested in our services. For example, you could target individuals with job titles like "Directors of Sales & Finance, COO, Director of IT, CTO & CEO" and set ads to appear in their LinkedIn feed or search results for relevant keywords..

[Audio] Thank you. MEENAKSHI SEETHAPATHI. A close up of words Description automatically generated with low confidence.