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WELCOME TO DAYMART FAMILY. 1.

ABOUT DAYMART GROUP. DAY MART IS THE LEADING SUPERMARKET CHAIN IN NORTH KERALA KEEPING PACE WITH THE GROWING CUSTOMER NEEDS PROMOTED BY EXPERIENCED BUSINESSMEN FROM VARIOUS SECTORS DEDICATED TO ENSURE AN ULTIMATE SHOPPING DESTINATION..

OUR VISION AND MISSION. TO STRIVE TOWARDS EXCELLENCE BY PROVIDING CUSTOMERS WITH QUALITY PRODUCTS IN CORRECT QUANTITY AT THE RIGHT PRICE IN A HASSLE FREE MANNER. TO BE KNOWN AS THE BEST RETAILER IN TERMS OF CUSTOMER DELIGHT WITH AN EXCITING AND REWARDING SHOPPING EXPERIENCE. OUR AIM IS TO OPEN 100 DAYMART HYPER / SUPER MARKET IN KERALA..

THE SUPER MARKET OF DAYMART WAS STARTED IN 2009 AT KUTTIADY. AFTER THE GRAND SUCCESS IN KUTTIADY OTHER BRANCHES OPENED AT.

KNOW YOUR MANAGEMENT. Mr. MUHAMMED ALI C. CHAIRMAN, DAYMART GROUP.

Mr. MUSTHAFA VAZHAT. MANAGING DIRECTOR , DAYMART GROUP.

ego). Mr. ASHIK. Mr. SANOOP. GENERAL MANAGER OPERATIONS.

8. Mr. MISFIR MUHAMMAD. DEPUTY HEAD HUMAN RESOURCES DEPARTMENT.

Mr. MOHD UMER ARIFUDHEEN P. MS. ATHIRA UMAKANTH. EXECUTIVE – HUMAN RESOURCES.

KNOW YOUR TEAM. 10. BRANCH MANAGER. ASM. FLOOR MANAGER.

YOUR CAREER GROWTH IN DAY MART. 11. SALESGIRL/MAN FLOOR MANAGER SUPERVISOR.

WHO IS A SUPERMARKET SALES PERSON ?. 12.

THE DUTY OF A SALES PERSON WORKING AT A SUPERMARKET IS NOT MUCH DIFFERENT FROM ONE WORKING AT ANY OTHER RETAIL STORE. THE ONLY DIFFERENCE IS THE VOLUME OF PEOPLE THAT THEY CATER TO.SUPERMARKET SALES ASSOCIATES GREET CUSTOMERS AND ASSIST THEM IN LOCATING THEIR CHOICE OF PRODUCTS ALONG WITH PROVIDING THEM INFORMATION ON DIFFERENT ITEMS.THEIR ROLE IS SIGNIFICANT IN THE SENSE THAT THEY WORK CLOSELY WITH CUSTOMERS IN ORDER TO CLOSE SALES AND MEET THEIR TARGETS..

WHAT ARE THE MAJOR RESPONSIBILITIES OF A SUPERMARKET SALES PERSON ?.

DUTIES AND RESPONSIBILITIES OF A SUPERMARKET SALES GIRL/MAN.

CROSS-SELL PRODUCTS CONDUCT PRICE AND FEATURE COMPARISONS TO FACILITATE PURCHASING ENSURE RACKS ARE FULLY STOCKED MANAGE RETURNS OF MERCHANDISE COORDINATE WITH THE RETAIL SALES REPRESENTATIVES TEAM TO PROVIDE EXCELLENT CUSTOMER SERVICE (ESPECIALLY DURING PEAK TIMES)..

17. 9. INFORM CUSTOMERS ABOUT DISCOUNTS AND SPECIAL OFFERS 10. PROVIDE CUSTOMER FEEDBACK TO THE STORE MANAGER 11. STAY UP-TO-DATE WITH NEW PRODUCTS/SERVICES 12. ARRANGE DELIVERY OF LARGE ITEMS TO CUSTOMERS 13. KEEP A VIGILANT EYE ON SHOPLIFTERS AND INFORM MANAGEMENT ON SUCH OCCURANCE.

SKILLS REQUIRED FOR A SALES PERSON. 18. Ability to perform in fast-paced environments Flexibility to work various shifts.

YOUR CAREER GROWTH IN DAY MART. 19. CASHIER HEAD CASHIER SENIOR CASHIER.

DoD. WHO IS A SUPERMARKET CASHIER ?. 20.

Supermarket cashiers are the employees who is present in the checkout area and are in charge of greeting the customers with a smile, scanning the products purchased, collecting payments (cash/card), issue receipt and changes, carefully bags the items for customers and handling various questions and complaints of customers..

WHAT ARE THE MAJOR RESPONSIBILITIES OF A CASHIER ?.

DUTIES AND RESPONSIBILITIES OF A SUPERMARKET CASHIER.

5. REDEEM COUPONS AND GIFT VOUCHERS CROSS-SELL PRODUCTS AND INTRODUCE NEW ONES RESOLVE CUSTOMER COMPLAINTS AND PROVIDE RELEVANT INFORMATION GREET CUSTOMERS WHEN ENTERING OR LEAVING THE STORE MAINTAIN CLEAN AND TIDY CHECKOUT AREAS BAG, BOX OR GIFT-WRAP PACKAGES.

SKILLS REQUIRED FOR A CASHIER. TECHNICAL SKILLS. 1. BASIC PC KNOWLEDGE 2. FAMILIARITY WITH BAR CODE SCANNER 3. FAMILIARITY WITH CASH REGISTER 4. FAMILIARITY WITH POS MACHINES 5. FAMILIARITY WITH SWIPING MACHINES 6. FAMILIARITY WITH VARIOUS OTHER ELECTRONIC EQUIPMENTS.

NON- TECHNICAL SKILLS. PRESENCE OF MIND AND PATIENCE GOOD MATH SKILLS CASH MANAGEMENT SKILLS TIME MANAGEMENT SKILLS COMMUNICATION SKILLS STRONG CUSTOMER SERVICE SKILLS CONFLICT MANAGEMENT SKILLS.

27. WHO IS A CUSTOMER ?.

28. A CUSTOMER IS AN INDIVIDUAL WHO PURCHASES GOODS OR SERVICES. CUSTOMERS ARE VERY IMPORTANT BECAUSE THEY DRIVE REVENUES; WITHOUT THEM, BUSINESSES CANNOT CONTINUE TO EXIST..

29. “A CUSTOMER IS THE MOST IMPORTANT VISITOR ON OUR PREMISES. HE IS NOT DEPENDENT ON US. WE ARE DEPENDENT ON HIM. HE IS NOT AN INTERRUPTION IN OUR WORK – HE IS THE PURPOSE OF IT. WE ARE NOT DOING HIM A FAVOR BY SERVING HIM. HE IS DOING US A FAVOR BY GIVING US THE OPPORTUNITY TO SERVE HIM.” MAHATMA GANDHI.

30. 8 COMMON TYPES OF CUSTOMERS IN RETAIL.

31. 1. THE WELL-INFORMED SHOPPER (THE RESEARCHER).

32. 2. THE WINDOW SHOPPER. THEY ARE JUST BROWSING WITHOUT ANY REAL INTENTION OF PURCHASING. MAKE THEM FEEL WELCOME BUT GIVE THEM SPACE. LET THEM KNOW YOU’RE THERE TO HELP IF NEEDED..

33. 3. THE BARGAIN HUNTER. THE MAIN THING THAT THE PURCHASE DECISION OF BARGAIN SHOPPERS IS PRICING. THEY’RE AFTER THE LOWEST PRICE, AND THEY’RE WILLING TO SHOP AROUND UNTIL THEY FIND IT. BRAND LOYALTY DOESN’T REALLY COME INTO PLAY HERE..

34. 4. THE CUSTOMER ON A MISSION (THE IN & OUTER).

35. 5. THE CONFUSED OR INDECISIVE SHOPPER. THESE ARE CUSTOMERS WHO AREN’T SURE IF THEY WANT TO PURCHASE OR THEY’RE UNABLE TO DECIDE WHAT EXACTLY TO BUY. OFTEN, CUSTOMERS WHO ARE HAVING TROUBLE DECIDING EITHER DON’T HAVE ENOUGH INFORMATION, OR HAVE TOO MUCH THAT THEY’RE OVERWHELMED..

36. 6. THE CHATTY CUSTOMER. THESE ARE CUSTOMERS WHO LOVE TO TALK AND TELL STORIES, AND WHILE YOU LIKE THEIR ENTHUSIASM, THEY CAN SOMETIMES KEEP YOU FROM DOING YOUR JOB OR TAKING CARE OF OTHER SHOPPERS.

37. 7. THE DIFFICULT CUSTOMER. DIFFICULT CUSTOMER” IS A BROAD PHRASE, BUT THIS TYPICALLY INCLUDES SHOPPERS WHO ARE RUDE, CONDESCEDNING, OR COMBATIVE. MAYBE THEY HAVE A COMPLAINT ABOUT YOUR PRODUCTS. PERHAPS THEY’RE SOMEONE WHO ISN’T HAPPY WITH THE SERVICE THEY RECEIVED. OR, THEY’RE SIMPLY HAVING A BAD DAY AND ARE TAKING IT OUT ON YOU..

38. 8. THE REGULAR, AFFABLE AND GENEROUS CUSTOMER.

39. DO’S AND DON’TS OF EXCELLENT CUSTOMER SERVICE.

40. DONT’S 1. NEVER ARGUE OR BLAME, UNDERSTAND THAT CUSTOMER IS ALWAYS RIGHT 2. DONT BE TOO CASUAL OR OVER ENGAGE WITH CUSTOMER 3. NEVER MISGUIDE CUSTOMERS 4. NEVER MAKE FALSE PROMISES 5. NEVER TREAT CUSTOMERS JUST AS A TRANSACTION 6. NEVER IGNORE CUSTOMER FEEDBACK OR COMPLAINT.

41. THE HR DEPARTMENT.

42. WHAT WE DO? HUMAN RESOURCES DEPARTMENT (HRM) OF DAY MART HANDLES THE STAFFING AND WELL-BEING OF OUR COMPANY AND ITS EMPLOYEES. HUMAN RESOURCES IS THE BUSINESS DEPARTMENT RESPONSIBLE FOR ALL EMPLOYEE-RELATED MATTERS. FOSTERING EMPLOYEE WELL-BEING, SOCIAL CONNECTION, GROWTH, AND AGILITY ACROSS THE WORKFORCES..

43. OUR DUTIES AND RESPONSIBILITIES HIRING AND FIRING WAGES MANAGEMENT GRIEVANCE REDRESSAL PERFORMANCE APPRAISAL TRAINING AND DEVELOPMENT ATTENDANCE AND LEAVE MANAGEMENT MAINTAINING SAFE WORK ENVIRONMENT FOR ALL MANAGING INCREMENTS AND OTHER TIMELY BENEFITS.

44. EMPLOYEE ETIQUETTE CODES OF CONDUCT NECESSARY FOR AN INDIVIDUAL AT WORK.

45. ETIQUETTE REFERS TO GOOD MANNERS REQUIRED BY AN INDIVIDUAL TO FIND A PLACE IN THE SOCIETY AND GAIN RESPECT AND APPRECIATION FROM OTHERS. EMPLOYEE ETIQUETTE REFERS TO CODES OF CONDUCT AN INDIVIDUAL SHOULD FOLLOW WHILE AT WORK.

46. REACH OFFICE ON TIME BE A WHISTLEBLOWER RESPECT YOUR ORGANIZATION KEEP YOUR CELL PHONES IN SILENT MODE RESPECT YOUR FELLOW WORKERS NEVER TAKE UNDUE ADVANTAGE OF YOUR POSTION STAY AWAY FROM CONTROVERSIES AND UNWANTED TALKS LEAVE ALL YOUR PERSONAL PROBLEMS OUT THE MOMENT YOU STEP IN TO THE OFFICE BEHAVE PROFESSIONAL AND ALWAYS FOLLOW THE PROFESSIONAL DRESS CODE AND ALWAYS BE WELL GROOMED.

47. APPEARANCE IN THE WORKPLACE (DRESSING AND PERSONAL HYGIENE).

48. PROPER GROOMING AND PROFESSIONAL APPEARANCE ARE IMPORTANT TO GAIN NOT JUST POSITIVE IMPRESSION BUT ALSO RESPECT IN THE WORKPLACE. FIRST IMPRESSIONS MATTER AND THE WAY YOU LOOK AND CARRY YOURSELF CREATE IMPACT ON PEOPLE YOU GET ALONG WITH IN THE WORK SETTING. PROPER GROOMING AND PROFESSIONAL APPEARANCE IS IMPORTANT TO BOTH MEN AND WOMEN. LACK OF THESE MAY LEAD TO POOR IMAGE AND MAY INTERFERE WITH YOUR CHANCE OF GETTING GOOD IMPRESSION AND POSITIVE FEEDBACKS FROM YOUR CUSTOMERS AND SUPERIORS..

49. SEPERATION POLICIES 1. RESIGNATION 2. TERMINATION 3. FINAL PAY 4. RETURN OF PROPERTIES 5. EXIT INTERVIEW 6. ELIGIBILITY FOR REHIRE.

50. THANKS. PREPARED BY: MOHD UMER ARIFUDHEEN P HR-EXECUTIVE DAYMART SUPERMARKETS & HYPERMARKETS.