2 key sections to focus on to increase sales

2 key sections to focus on to increase sales. July 15th, 2022.

Objectives. Shrimp shack already has a strong name and is known for its competitive prices and speedy service. But there are still many areas that are in urgent need of improvement. In this PowerPoint, we are going to look at 2 sections (in restaurant and Marketing) and what areas in those 2 sections need improvement..

In the restaurant. Dine-in. We are going to divide this section in two different parts. The first part focuses on the dine-in experience and in the second part, we will focus on the takeaway experience..

. •Menu knowledge •hygiene •suggestive selling •upselling •Improving the Table Turnover Rate •Proper training •Providing Offers and Happy Hours •better communication with staff •store maintenance.

Table turnover rate is one of the most important metrics for restaurateurs to track because it has a direct impact on your bottom line. In short, the more people you can seat per day, the more sales you generate. Fortunately, table turnover rate is also one of the easiest metrics to measure and control..

A well-trained workforce is very crucial and saves the restaurant time and money, and it also increases your profitability..

. •Menu knowledge •use packaging that promotes •Take away offers •app •Have a Takeout Specific Menu.

All of the items on your menu may not be suitable for takeout. If a dish doesn’t travel well or creates havoc to package in the kitchen, it probably shouldn’t be included in the takeout menu..

Marketing. Online. Finally the next section we will be focusing on is marketing. And just like the first section, we are going to divide this section into two parts online, and offline..

. •App •Turn customers into promoters •geofencing •host some influencers and bloggers •redesign and add pillars to social media posts •update website •establish a better presences on social media •engage with customers online.

Starting an app opens a door with many different opportunities some include loyalty programs, geofencing notifications, and hidden offers. And the best part of launching an app is that not many of the competitors have apps..

When you take a look at the shrimp shack website you can see it looks very plain and outdated. And lastly the links to the social media’s are broken..

. •PR •Outdoor ads •Mall ads •Press releases •events/expo’s •sponsorships •loyalty programs •merchandise.

Maintaining a good offline relationship with various influencers and bloggers is important because when times are slow or you need publicity for a promo they will do it for free..

local events and expos are the perfect place for your restaurant to shine and secure some new customers. You can bet a large part of your local audience will be there and looking for new and exciting food to try out..

Thank you.. .