Name: PowerPoint Presentation
Uploaded: 2022-08-28
Duration: 4 min 34 s
Description: Used SWOT Method. Strengths Weakness Opportunity Treats.

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Used SWOT Method. Strengths Weakness Opportunity Treats. 

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Strengths    Weakness Opportunity  Treats

SWOT ANALYSIS. Strengths (S) and weaknesses (W) refer to internal factors, which are the resources and experience readily available to company.. 

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Strengths 1. Global brand identity 2. High Quality Products 3.Effective Team - Employee and employer good relationship 4. Brand Loyalty

Weaknesses Low investment in Research and Development Did not venture in new vendor to find competitive price for materials (e,g depend a lot with China supplier) Poor after sales services Outdated machinery

Strengths (S) and weaknesses (W) refer to internal factors, which are the resources and experience readily available to company.

OPPORTUNITIES (O) , THREATS (T) REFER TO EXTERNAL ENVIRONMENT AND THE FACTORS THAT CAN IMPACT THE VIABILITY OF A DECISION.. 

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OPPORTUNITIES (O) , THREATS (T) REFER TO EXTERNAL ENVIRONMENT AND THE FACTORS THAT CAN IMPACT THE VIABILITY OF A DECISION.

Opportunities Strengthen their presence in emerging markets Lifestyle Market segmentations. Segment the target market to gaming industry Strengthen the after sales service, (e.g Customer service) Marketing Opportunities (e.g tiktok, instagram)

Threats Growing demand for smartphones and tablets Many competitors (e.g HP, Samsung etc) Slowing growth rate on the laptops market Decreasing profit margin Effect of high taxes or Duties of import

STRATEGIC PLANS WE GOT FROM THIS ANALYSIS. We have seen that it is one of the best quality computer in its industry. It has a huge market share and their relationship with employer and employee work very well for the company.. 

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STRATEGIC PLANS WE GOT FROM THIS ANALYSIS

We have seen that it is one of the best quality computer in its industry.  It has a huge market share and their relationship with employer and employee work very well for the company.

Tactlessly with such strengths, it faces some failings in the market which holds its growth and development.

It has Low investment in Research and Development. They need to venture with new vendor in the market to get competitive price of the market for raw materials. During the pandemic lockdown in China it really impact the company production to accommodate with the demand of laptops. Shortage of the raw materials impact the company business as a whole.

It can improve its brand presence of the after sales services to the customers and improve on the machinery.

Business need to focus in marketing through event ,social media ,television and sponsorship with the gaming industry. Strengthen the after sales service and lead time to the customers to create brand loyalty.

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