Ecopads Reusable Feminine Hygiene Product. Collaboration between Lilypads UK and Botle Sanitary Towels SA.
[Audio] Elevator pitch Story telling, this is so and so, she lives in X township, when she has her period she has to miss out of school, our product is for her. Value proposition statement Photo – real girl, Lilypads are passionate about empowering all women, ensuring they will never be limited by their period. 3.7 million girls cannot afford sanitary pads in South Africa, with 30% missing school while on their periods..
[Audio] 26.5 seconds. Ecopads. For teenage girls who are not able to engage in daily social and school activities when menstruating , due to the lack of affordable sanitary products. Ecopads is a reusable sanitary pad which is 90% cheaper than disposable pads over its two year lifespan. Unlike disposable pads Ecopads lasts all day , enabling girls to go through a full day of school without the need to change, and unlike cups Ecopads is easier to use and culturally acceptable..
[Audio] The South African Bureau of Standards ( SABS) created a standard for reusable pads in 2020. Our products meet the requirement. The majority of pads on the market, e.g. Stayfree are disposable. One pack of 10 Stayfree pads is £ 0.70. Our pads are £ 0.40. Disposable pads contain up to 90% plastic and take 500 years to degrade. Lilypads are reusable, lasting at least 2 years..
[Audio] Low carbon - Solutions that can move South Africa towards a low-carbon economy., Education - Products and services which can improve education and training - make it fairer, more inclusive, accessible and equitable., Healthcare - Innovative ideas to improve the quality of healthcare provision, whether it's directly medical or healthcare equipment that is more sustainable, sanitary and/or efficient Environment - One pack of 10 disposable pads contains 600g of LDPE, a low-density, non-biodegradable plastic. Converting to reusable saves the equivalent of 500Kg of plastic over one lifetime, the CO2 equivalent to driving 4500km from Lisbon to Moscow. Customer Benefits.
Healthcare: blesser and blesse Young women (aged 15–24) are four times more likely to contract HIV, than their male counterparts, due to the prevalence of transactional sex.
[Audio] Our target market has a very high potential for growth as the driving factors from high and low income spectrum influence the market with the adoption of re-usable sanitary wear. Both the high and low income spectrum share the very same reasons for choosing re-usable sanitary wear due to health benefits, affordability and environmental awareness..
[Audio] The South African Bureau of Standards ( SABS) created a standard for reusable pads in 2020. Our products meet the requirement. The majority of pads on the market, e.g. Stayfree are disposable. One pack of 10 Stayfree pads is £ 0.70. Our pads are £ 0.40. Disposable pads contain up to 90% plastic and take 500 years to degrade. Lilypads are reusable, lasting at least 2 years..
[Audio] Please assist me with this slide. Individuals.
[Audio] We aim at distributing 50 000 units in the first year which will double in the second year as we get more awareness and increase to 200 000 units in the third year as we penetrate more of the market. From the first six months of operations we'll be focusing on penetrating the market to increase sales and awareness selling our pads at £ 0.60 throughout the three year financial projections and hope to break-even in year 2..
[Audio] *Can you put some info about yourself and a picture please?.
Project Goals and Outcomes. Project Goals: Develop local branding Develop distribution networks Develop partnerships (cost share – bring down price) Develop collaborations with school (period education) Project Outcomes: Suitable branding developed Three community partners tested selling reusable pad 10% increase in attendance of girls in schools Reduction in single use pads.
[Audio] Target market / opportunity. Use of Funds.
End exploitation, period.