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1. 1. Goods & Services In High Demand by an Aging Population.
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[Virtual Presenter] Healthcare services – there is a higher demand for healthcare services as people age such as specialized medical care and home healthcare. Pharmaceuticals – various health conditions affecting the age population require medications Assistive Devices – Home renovation – Retirement homes -.
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How Marketers Should Engage. Identify the needs of consumers Evaluate demand and supply Creating awareness of the benefits of the goods & services Utilizing senior friendly communication channels.
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Caribbean Home Help. Caribbean Home Help is a nursing agency based in Barbados, and its business model is centered around family values. It is based on the idea that the patient comes first. They provide nursing care, transportation services, grocery shopping, maintenance of your home and they keep you smiling. They link compassionate and caring caregivers with individuals in need of care or assistance and concentrate on every patient to spot any changes that might have an adverse effect on their health..
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The Competitors. Clarke’s Helping Hand Care Providers Clarke’s Helping Hand Care Providers is a caregiving company based in Barbados. They offer senior care services Their mission is to support your loved ones in need while also providing them with high-quality care from their team of highly qualified and caring professionals..
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The Macroeconomic Problem. The lack of qualified healthcare professionals to fulfil the rising demand for home healthcare services is one macroeconomic problem, potentially resulting in higher costs and less availability of services ..
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Government Intervention. Investing in heath care education and training programs Offering incentives such as scholarships Offering subsidies for training institutions Tax breaks for businesses that employ healthcare professionals.
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THE END. By: Darius Brathwaite Kaia Bynoe Jesonte´ Connell Desmond Forde Dorian Thorpe Peter Woodroffe.