Google's SWOT Analysis: MESHAL ALSUBAIE. U3211798.

Google’s SWOT Analysis: MESHAL ALSUBAIE. U3211798..

Google’s SWOT Analysis:. Strengths: Google started from humble beginnings as a small start up in 1998 and has since grown into one of the largest companies in the world with a market value near $400 billion dollars. Google’s search engine has the largest market share. This makes the search engine the most profitable amongst all search engines. Weaknesses: Google is known for its extensive security measures which can sometimes result in inconvenient consequences such as difficulty finding an email or getting through to customer service representatives over the phone. Google has been abused by advertisers and hackers, affecting its image. This has led to a number of lawsuits being filed against the company (Yu & Ulukok , 2021)..

Opportunities: Google is constantly developing and improving its technologies, advertising methods and business model, which gives it an opportunity to expand its activities in such fields as artificial intelligence, mobile applications and video broadcasting. Threats: Some people are concerned that the "right to be forgotten" will lead to censorship of historical facts. Google has been accused of collecting information from non-Gmail users due to the scanning of emails sent and received by Gmail users..

Google Environmental Analysis. Kashia Faumui u3193467.

Economic Instability. After two years of covid-19 pandemic resulting in lockdowns, losses and supply chain disruptions Global economic growth is expected to decrease to 4.4% in 2022, down from 5.9% in 2021 (IMF, 2022) High inflation, increased by Russia’s invasion of Ukraine Threatens people’s purchasing power.

Online E-commerce & Advertising. Trends and demands in these sectors will impact Google’s main sources of revenue Global ecommerce is a growing market expected to total $5.5 trillion in 2022 and increase in following years (Keenan, 2022) Digital advertising made up 51% media ad spending worldwide and promises growth Likely result in increase for demand of Google’s services.

Innovation & New Digital Era. Digitisation with technologies like Cloud Computing, Big Data, Artificial Intelligence (AI), Blockchain and the Internet of Things (IoT) Acquired DeepMind Technologies, a leading AI company, in 2014 Google is a key player in the field and can maintain momentum if it continues to focus on innovation.

Regulation & Protecting Privacy. With high-tech offerings and societal influence, Google has come under scrutiny Regulators and consumers are demanding higher protections of privacy and security on the internet Google has been involved in multiple lawsuits and fined 50 million euros by the General Data Protection Regulation (GDPR) Google is continuing to adapt privacy-first measurements of ads on its platform.

Post Pandemic. The covid-19 pandemic has accelerated a shift towards online Bringing more ‘foot traffic’ for Google but also challenges worldwide Research by the McKinsey Global Institute suggests employee mental health will be an important issue going forward Google prioritises its work culture though post-pandemic it may require increased consideration.

Sustainability. With increasing need for climate action, more sustainable business practices are being adopted globally Google’s carbon dioxide emissions amounted to over 10 million tons in 2020 Although, Google is adopting increased sustainable operations and aims to use carbon-free energy by 2030 Important for reputation and impact on the environment.

Implementation of the strategic plan:. Google can implement its products' strategic plan by focusing on three key areas: communication, advertising and the user experience (Meng, 2020). Google can better place their price to match or have a competitive advantage on their competition by implementing a similar strategy to the one Amazon used to take over the industry . The implementation of Google's strategic plan concerning places of distribution of its products by continent, country, and global city provides a comprehensive view on where Google is currently positioned..

Concluding remarks. As a leader in the tech industry, Google is renowned worldwide Its brand name essentially markets itself in terms of promotion Dynamic between Google services and its reception is important, as is the continuation of unique, high-quality offerings Google has a strong foundation to face challenges like privacy protection regulations and with ongoing focus in innovation, can continue its leadership in the online space.