GAGASI FM IN ESSENCE

rtGnsl. GELEZA NEGAGASI 2018. RGRSI.

CONCEPT : GELEZA NEGAGASI. Geleza neGagasi is an annual Gagasi FM initiative which translates to ‘Learn /study with Gagasi FM’. The initiative is aimed at rewarding excellence whilst encouraging learning and accentuate the importance of education. Geleza neGagasi targets KZN primary and high school learners as well as tertiary students, it has been running successfully for over 4 years with a commitment to also assist parents who struggle to afford and provide for their child’s education needs. The campaign draws focus on both the school and higher education learning which are two elements that run concurrently on-air i.e. back to school and back to study. The campaign takes place from December to January whereby we encourage listeners to send through their entries using email , website and fax. The initiative continues to grow in leap and bounds every year. Listeners are encouraged through on-air call to entry adverts to send in their motivational letters along with their academic reports or results stipulating school or tertiary needs (i.e. stationery, uniform and school /tuition fees). Winners are selected based on the motivation letter sent through and learner’s performance in class to encourage learning (high performers are rewarded)..

INITIATIVE OBJECTIVES. To drive and reward high performance To facilitate change for the better within local community schools To encourage the importance of education. To minimize high rate of crime due to drop outs as a result of tuition fees..

CAMPAIGN ROLL-OUT. ON –AIR Call to action promos which will encourage listeners to send through their entries using email or fax. The promos will have details of how and when to enter. These will play across all shows. Teasers a week before the call to action promos. The competition promo will run for a period of 2 weeks. Winner announcements across all prime time shows. Live reads to further promote the competition and initiative Duration: Three weeks Shows: across all shows Promos: 30 second promo Generics: *30 Second recorded generic ads will convey client’s back to school message. Competition Moment: Daily, accompanied by a 45 word live read Website: Banner and competition info page, featuring logo, 100 word advertorial and URL to adding a visual element to the campaign..

CAMPAIGN ROLL-OUT. DIGITAL Social media updates encouraging listeners to enter. Create a web banner which will have a form that allow people to enter using a web form. HAND-OVER Hand-over at a location for photo opportunities. On-air promo naming all the winners and thanking sponsor. The Handover ceremony is used as a platform to acknowledge and reward all the winners and parents in the presence of the stations MD, the media and a surprise guest. The aim is to join together and celebrate the achievement of all learners who are making their mark in their respective fields of study regardless of any situation and financial circumstances at home and surroundings ..

SPONSORSHIP OPPORTUNITIES. Association rights pre and post initiative Logos on all promotional material Engage with audience at the Prize Handover Mention on all initiative adverts pre and post Interview on Gagasi FM relating to the initiative Branding at the handover ceremony.

INITIATIVE HARDCOSTS BUDGET. item Amount Per Person Quantity Total Uniform R1000 X10 R10 000 Stationery R1000 X10 R10 000 School Fees R10 000 X10 R10 000 Tertiary Fees R20 000 X5 R100 000 Catering R200 per person X50 R10 000 Photographer and Video R12 000 2 hours R12 000 Prizes R500 per person x35 R17 500 TOTAL 169 500.

. abstract. abstract. Social Media 244 467 Fans 124 023 Followers 25 360 Followers 1 164 Subscribers.

Sat 0600-0900 0900-1200 1200-1500 1500-1900 1900-2400 217 199 153 145 83 Sun 0600-0900 0900-1200 1200-1500 1500-1900 1900-2400 193 166 138 155 82.

THANK YOU. RGRSI.