GE HEALTHCARE

By: Deepali Sahu. GE Healthcare.

Company Description. GE Healthcare is a division of General Electric Company. It is a leading global provider of medical devices. According to resources, this company was established in 1994..

Mission, Vision, Goals. “Improving lives in the moments that matter”.

Situation Analysis. Strengths Effective Organizational Structure who could handle Covid-19 Weakness Reproduce it’s achievements in other developing nations Opportunities Rising Healthcare demand due to Covid-19 Aging Population Brand Promise Global Presence Talented Workforce Borrowed Funds Threats Increase in Chronic & Lifestyle-related disease Competitors Government Restrictions Exchange Rate Variations Data Security.

Competitors. Drager Cares tream Stephan ix Cardair SME Trixell Aurora Dillon Del Medical Neusoft Primax Varian Optical Canon Hitachi ONI MRJ Stryke Neurologica Shinwa Ziem IMAGING Villa Digi Rad Xoran Allengers Sage Misys Adobe Microsoft Cerner EcVU GOOgle Apple HCIT MedicVVare Bard Esoate CMR CGR VMI Swissray Italray Shimadsu Listem Sedical IVO Guerbet MobileAccess NaviScan Fuji TOSHIBA Goldway Webster Capsule Hologic Visicu Volcano Medinotes EplC Medcom Allscripts Greenway Vital I mages NextGen Doctors Partners e-MDs Repronics Drager St. Jude DEVICES Atom Bionese Datascape Welch Allyn Spacelabs SIEMENS PHILIPS Studer Group Navigant Picis Aramark Theradoc H Works SERVICES & Dunlee CONSULTING Cent rak Awar.x partS0urce Deloitte BearingPoint Radianse Accenture Master Plan Simpler HealthStream Bracco Bayer Covidien M E DI CAL Lantheus DIAGNOSTICS Cardinal Guerbet UP p Pharmalucenc Nhon Kohden Fanem Fuduka Denshi MindRay Emergin Bio-Rad Pall Thermo Invitrogen Qiagen LIFE Fisher Millipore SCIENCES Inner Wireless B. Coulter Waters Applied Bio Perkin Elmer B. Dickinson Sigma.

Target market. Healthcare Providers Small clinics Big & Medium-sized hospitals Outpatient Clinics Diagnostic Centres General Audience (indirect users) Developed & emerging economy markets.

Marketing mix. Product: A product is not thought of as a physical good but rather as the source of value that will be provided to customers. Easy availability, installation and repair services, point of sale equity, priming and pre-purchase education offered by sales staff, physical product, word-of-mouth recommendations, quality assuring brand name, etc. are just a few ways that GE Healthcare can provides value to it’s customers. Place: Distribution and marketing channels serve a variety of functions. Few of which are: ensuring the quality of the products, offering a wide range of products using the product line's breadth, length, and depth, allowing for product customization at the point of sale, making the products easily accessible to end users, logistics, and after-sales services. All of these increase the GE Healthcare’s value proposition..

Marketing mix. Promotion: It is a combination of the numerous promotion techniques at GE Healthcare's disposal. They are: public relations, direct marketing, personal selling, sales promotion, and advertising Pricing: Pricing is significantly influenced by the other 3Ps of marketing—product, location, and promotion. The highest price a consumer is prepared to pay for a GE Healthcare product in the existing competitive environment is known as conceptually perceived value.

Budget Schedule. 2.5-fold rise in profit since 1997 GE Healthcare has had an overall trend of revenue growth through 2008 till 2021 17.72 billion U.S. dollars in sales in 2021 which is a high rise compared to 2009, when GE Healthcare's revenues were only 16 billion U.S. dollars (Steward, 2022)..

Conclusion. GE Healthcare already has a global orientation and a large customer base. The success of GE Healthcare lies at how best it chooses its business focus. Too much diversification and provision of a wide variety of products > lose of business focus Few Asian and African markets are still virgin to the company. Therefore there’s a need to identify and exploit these business markets.

References. Thompson, A., (2018) General Electric’s (GE) Organizational Structure for Diversification (Analysis) - Panmore Institute . [online] Panmore Institute. Available at: https://panmore.com/general-electric-ge-organizational-structure-diversification-analysis [Accessed 29 July 2022]. Gates, S. & Langevin, P. (2010). Human capital measures, strategy, and performance: HR managers’ perceptions. Accounting, Auditing & Accountability Journal , 23(1), 111-132. UKEssays (2018) GE Healthcare Analysis [online] Available at: https://www.ukessays.com/essays/marketing/a-stategic-analysis-of-ge-healthcare-marketing-essay.php?vref=1 [Accessed 29 July 2022]. Steward, C. (2022) General Electric Healthcare segment revenue 2008-2021 | Statista . [online] Available at: https://www.statista.com/statistics/277734/revenue-for-general-electric-healthcare-segment-since-2008/ [Accessed 29 July 2022]. Craft (n.d.) GE Healthcare financials . [online] Available at: https://craft.co/ge-healthcare/financials?financials-statement-period=Annual&financials-statement-type=income-statement [Accessed 29 July 2022]..