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MEDIATEK
GBA 01 Presentation
Group 2
Er Wei Yong Bryan (E1882405)
Justin Foo Zhi Xiong (B1880996)
Yap Qian Ling (W 1881106)
Tan Hui Hui Tracy (N1882278)
an sequence of presenting)

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01
About MediaTek
AGENDA
02
SWOT Analysis
03
Strategic Findings
04
Strategic Recommendations

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Introduction
Mobile
Automotive
Smart Home
o
o
MEDIATEK
Strong R&D Capabilities
• Integrated Smart AR Smart Speaker Chip
Strong Collaborations &
Global Market Presence
• Autonomous Ride Hailing in Norway
Reliance on Mobile Industry
• Develop AR HUD Chipsets for
• Automotive Windshield

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About MediaTek
SWOT
Strategy 1
Strategy 2
Strategy 3

Weaknesses Regulatory & Performance Issues Business Heavily Focus on Mobile industry Lower Productivity Despite Higher Expenditure

Opportunities Positive Outlook for Semiconductor Market Leveraging on 5G SoC

Strong Presence in the Global Market Advanced Research & Development Capabilities Strengths

Threats Global Chip Shortage US China Trade War

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Strategic Finding 1:
Strong R&D Capabilities
01
02
03
R&D Financial Performance
RORC increased from 1.52 in 2017
to 2.25 in 2020
Well-trained employees
23.5% YoY increase in training hours in
management and professional knowledge
Large R&D capacities
MediaTek owns 27 R8D facilities
2.50
1.98
1.50
0.50
MediaTek's RORC
2_25
1.79
1.60
152
0<-31-2018 0<-31-2020

About MediaTek
SWOT Analysis
SIEtegy-I
Strategy 2
Strategy 3

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Strategic Recommendation l:
Integrated AR Smart Speaker Chip
Smart Speaker Market Outlook
• 21% CAGR in shipment growth from 2020-2025
Synaptics will enjoy the largest market share
gain in 2021
How it works? Feasible?
• Ultrasonic sensors to map surroundings
Motion recording via AR mobile application
Supported by research study and Hayo
launched a similar crowdfunded device
Growing demand for consumer electronics
smart sensors by 2025

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Strategic Recommendation l:
Integrated AR Smart Speaker Chip
000
Profitability & Cost
• AR market revenue forecasted USD$ 340 billion by 2028
• AR Software market segment grow 58% by 2028
• Costs approximately - Training, Software 8 Prototype
• Available to all smart speaker vendors
Risks-&Mitjgatj.Q.n
• Increased prices to end market consumers -+ Fall in chip demand
• Implement chip customisation with add on pricing

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Strategic Finding 2:
Strong collaborations & global market presence
5G Connections & Devices
01
02
Strong collaborations with industry_players
Google 8 Alibaba
Committed to maintaining close
relationship with OEMs
To develop innovative products
IoT Devices
AR,'VR Experien ces
Smartphones, & Wearables
Cloud & Data Center
o
utilities and Infrastructwe
Smart Home & City
Devices
What's next?
• Promote the popularization of 5G & A1 applications
in developed countries

About MediaTek
SWOT Analysis
Strategy 1
Strategy2
Strategy 3

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Strategic Recommendation 2:
Autonomous ride-hailing in Norway
How it works? Feasible?
• Collaborate with Bolt (ride-hailing company) 8
ALD automotive (fleet management company
• MediaTek supplies chips 8 software to
ALD automotive
• Baidu Apollo launched similar project in Beijing
Profitability & Cost
• Projected autonomous fleet size likely to increase
to in 2060
• Cost approximately USD$70k- USD$150k
Risks & Mitigation
• Loss of use(s privacy -4 Cybersecurity to be core
element in A1 functionalities
• Disruption of ride(s safety *Begular assessment
of A1 components
Why Norway?
• Ranked 3rd in the Autonomous Vehicles Readiness Index
• Aims to end the sale petrol and diesel cars by 2025

Exhibit 25 Autonomous Vehicle Planning Requirement Time-Line
tkvelop performance
and data collection
requirements for
autonornous vehicles
on public
2020
Study, and where appropriate
support, autonomous vehicle
implementation for specific
applications such as taxi,
carsharing and demand
nse services.
If autonomous vehicles prove
overall beneficial and are the
majority of vehicles, it may be
possible to change
design and management
2030s
2040s
2050s
If autonornous vehicles
prove to be effective and
common, consider
dedicating some highway
lanes to their use.
2060s
Support large-scale testing.
Evaluate their and
costs under operating
conditions.
2070s.
If autonomous vehicles
prove to be very
it may
appropriate to restrict
human-driving.
This timeline summarizes how autonomous vehicles are likely to impact transport planning.

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Strategic Finding 3:
Reliance on Mobile Industry
01
02
03
Revenue Composition
Smartphone SoC contributes to 48%
Market growth saturated
MediaTek lacks product differentiation
Increasing 5G Adoption Rate
CAGR of 70.83% to USD 700 billion by 2025
Revenue Composition
• Mobik Computirg Chips
29%
• Smart Home
Automotües IoT &
Connectivty
24%

About MediaTek
SWOT Analysis
Strategy 1
Strategy 2
Strategy_a

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Strategic Recommendation 3:
Develop AR HUD Chipsets for Automotives Windshield
Automotive increasing Chipsets dependency.
CAGR of 20.8% to USD 2,850.4 billion by 2028
Windshield HUD expected to grow
Rising adoption rate among economy cars
How it works? Feasible?
Using a digital light processing (DLP) chip
for display 8 integrating with MediaTek's
Infotainment MT 2712 chip for information
Head-up Display Market
By Type
2027
Combner-based

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Strategic Recommendation 3:
Develop AR HUD Chipsets for Automotives Windshield
Profitability & Cost
• Costs approximately USD 161,000
• Revenue of each HUD chipsets is approximately
• Increment of 447% to USD$ 3 billion revenue by 2028
Risks-A-M.j.tjgatjo.n
• Incorporate MediaTek's MT8516- a SoC
designed for cloud connectivity that focuses
on audio processing into AR HUD
• Reinforce safety as top priority
.5mi
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