Bassline gallery

[Audio] Hello, I am Micah Mann... I am the owner and curator for Baseline Gallery and this is my Forecasting Proposal presentation..

[Audio] BASELINE GALLERY is a pioneering new space dedicated to showcasing queer artists and featuring live music performances. Situated in the heart of downtown Birmingham Alabama , BASELINE GALLERY promises to be a dynamic cultural hotspot where art and music converge to celebrate diversity and creativity..

[Audio] Looking at a 15-year plan to sell the business, potential obstacles may arise, and pivots in business planning will need to course correct, as shown through this fractured, multi-dimensional tree system as an example..

[Audio] Obstacles at year 1 Only collected 500 emails by December 2025. I will Increase Social Media Engagement by Utilizing Instagram, Facebook, and other platforms for video, Stories, Reels, and posts, Leverage artists' own social media presence through reposts. Include 'call to action' in every post. I will also place emphasis on Newsletter Creation and Email Collection. Develop a weekly newsletter with updates on artists, events, and art classes and Collect emails through website sign ups and social media promotions.

[Audio] Obstacles at year 5. Address a 15% increase in location lease. To offset this, I will work to Increase Revenue Through Art Classes by Increasing the number of art classes from 3 to 4 per month. Cost Reduction Strategies I plan to Reduce the number of live musician performances; use D J's or playlists instead on occasion. Additional Revenue Streams include Renting gallery space for events and Establish a digital marketplace for selling art works online..

[Audio] Obstacles at year 10. Limited interest in art classes. Marketing and Promotion Strategies include an increase in social media marketing and target specific demographics. Implement 'Bring A Friend' and Buy One Get One 1/2 Off promotions. Theme Nights and Promotions: - Introduce theme nights for specific groups such as couples or friends. Offer themed painting nights around famous artists or techniques. Collaboration and Cross-Promotion: I plan to Partner with local businesses for cross promotions. Host art classes at unique locations such as local breweries..

[Audio] In conclusion a Summary of Strategies. Enhanced social media engagement - Increased number of art classes and new revenue streams - Marketing promotions and collaborations to boost interest in art classes. through this, Expected Outcomes will be a 10-20% Increase in emails collected in the next year - Mitigation of rent/lease increase impact and Higher participation and revenue from art classes..

[Audio] Thank you for listening. And I look forward to seeing you at Baseline Gallery for some art, love, and soul!.