Source Code Social Media Campaign. [image] A black letter s on a green background Description automatically generated.
Requirements. Research Strategy Engagement plan Crisis management Advertisement proposal Collaboration Analytical measurement Content creation Presentation.
Current position of SCA's social media platforms.
Current position of YouTube Channel. A screenshot of a computer Description automatically generated.
Bio comparison (not well explainable according to Instagram).
Well explained bio. A screenshot of a social media account Description automatically generated.
General Strategy (90-day plan). At least 100 short videos (reels on Instagram and Facebook, and the same videos would be uploaded as shorts on YouTube) 1 post and 1 reels would be uploaded everyday with engagement with audience through stories Banners, and Posts on Instagram, Facebook. Community Posts on YouTube Website links should be inserted in every post, every reel, every short video, Bio and about sections must be filled No space of these platforms should be left blank where the website link or purpose of SCA can be addressed I-e stories, highlights, post/reels collaborations, guides.
Short Videos. Ideal length would be 1 minute – 1 minute 30 seconds All videos must be in English language that is understood by both the users of Asia, Europe, and middle east along with English subtitles Even if the videos are in Urdu English subtitles must be used according to the fonts and trends of Social media Thumbnails must have hooks that attracts attention..
Feedback Videos and Posts (long Term). Feedback from the students, their suggestions must be considered to enhance the image and purpose of source code academia Feedback from the teachers must be considered as well All of this should be done in the form of videos, and writings. Feedback must be taken with pure heart and open mind..
Content Categories. 1) Corporate Image Syncing with the purpose 2) STEM Courses Mathematics Physics Chemistry Biology 3) Language course Arabic.
Problems with current SEO. A graph with a line Description automatically generated.
Domain Rank. A screenshot of a computer Description automatically generated.
Visits. by Oevic. v 2023 Pages Visit L Ovation 2023 Rate 2023 Mulths Jun 2023 months E.g«t 2023.
How an Optimized Website Dominated Search Rankings.
Execution plan. A black letter s on a green background Description automatically generated.
Filler campaign (Types of adds). Images / carrousel (depending on the Social Platform) Animated Video Testimonial video with Sahil Adeem’s in-direct endowment Blogs / Articles Note: . (But before the A/B Testing we need to make sure that SEO backend is solid so we can get the Data on which all the Performance reports and data for analytics is generated.).
Content. A/B testing is necessary to better quantify the growth 50% Images, 50% Videos Images = 50% about SCA, 50% about courses Videos = 50% animated videos about SCA, 25% Animated about courses, 25% Testimonials/Sahil Adeem’s indirect Videos But before the A/B Testing we need to make sure that SEO backend is solid so we can get the Data on which all the Performance reports and data for analytics is generated.
SEO. SEO is necessary to for better positioning of the brand Parallel tasks are important to align and further build the future campaigns 1. Duration at least 3 Months 2. Budget for Paid link building (Website publishing) = 300,000 (not recommended at this stage) 3. Tasks –Keyword Research –Competitors Research –Web Content Optimization –Link Building 4. No of Actual Backlinks (33% of 1-month max efficiency) –B) No of Generated Backlinks Required at least 590 (estimation).
Note. But before the any campaign testing, we need to make sure that SEO backend is solid so we can get the Data on which all the Performance reports and data for analytics is generated. And a Solid ground for Tweaking and tuning the testing campaigns) This Is the most important aspect of building a solid Digital present background.
CRM. Invest in good CRM it will help you in long term Auto import all leads, inquiry, online forms to CRM Follow up each leads Content should be written for SCA's email marketing..
PPC testing. PPC will give significant boost to SEO and help people discover the website Duration at least 1.5 Months Budget= 75,000 Tasks PPC Keyword Research (0.5 Month) Google Ads Campaign This also is done after SEO is maintained to test.
Daily / Weekly Proposal. Postings (weekly) A) 11 Twitter= 11/7 B) 11 Facebook= 11/7 C) 11 LinkedIn= 11/7 D) 11 YouTube = 11/7 E) 11 Instagram= 11/7 Articles/Blogs (daily) A) 2 LinkedIn B) 2 Facebook.
Outreach Program Suggestion. A screenshot of a white sheet with blue and white text Description automatically generated.
Artwork Brief. Some of the artwork Concepts that could be used in our Campaign. This is just a layout Structure (conceptual) The Courses Artwork could be aligned in 3 ways from 50/50 division to 20/80 division depending on the amount of info that needs to be shared All the corporate colours and the brand identity manual needs to be followed designing these..
Designs are required to follow and be aligned with the corporate manual/ corporate design identity.
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Personal coaching. A person buttoning his shirt Description automatically generated.
For courses. A close-up of graduation cap and gowns Description automatically generated.
Example of stories regarding class updates. A person in a suit Description automatically generated.
Example posts & stories both. A person holding books and a backpack Description automatically generated.
Predictive estimate overall (numerical). Current estimation from our Research Max efficiency you can gain from a Social media campaign 33% of the monthly Leads you are generating- Currently because of lack of proper SEO data lets calculate from the closing data 4000 from JAN to SEP 2023 (as we have no prior record from Nov. 2022 9 months 4000 Students (estimated 444 Students / month add 33% = 590 / month3 x 590 =1770 4000 +1770 = 5770 Closing at the end of month Estimated for 10,000 (target provided) we need supporting TVC and Outdoor ) But again because our SEO base is not solid currently not recommended.
JazakAllah Khair. Q & A.