Final Presentation CMGT508

LIVE CHAIR HEALTH. ANNENBERG SCHOOL FOR COMMUNICATION AND JOURNALISM, UNIVERSITY OF SOUTHERN CALIFORNIA.

ORGANIZATIONAL SETTING. Digital health start-up aiming to bridge health disparity gaps among African Americans. Founded in 2017. Headquartered in Maryland. Expanded to the Los Angeles market amid the pandemic summer of 2021..

PROBLEM. A disconnect of business models in different markets. The chain of command lacks clarity. Providence health equity needs to demonstrate measurable outcomes for population health. LCH contract is pending renewal for the project's second phase with Providence Health..

MEET MICHEAL. SOCIAL DETERMINANTS OF HEALTH. Unknown hypertension Pre-diabetic.

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PEST ANALYSIS ECONOMIC • Consumer protection • Insurance mandates for r eferrals. are dependent on our partner's needs and • Negative stigma about healthcare. • Absence of infrastructure in communities acro LA SCX210-CULTURAL TECHNOLOGICAL Lacking a well-defined business model. • Financial capital to scale. • Establishing partnerships with ba rbershops & beauty salons • Data-sharing fear arnong community members. • Ability to maximize social media presence. • Enable tools to bridge health inequity gaps..

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RECOMMENDATIONS. Change in internal communication strategies and power dynamics to improve operational efficacy. Live Chair Health should use the 8-step process change model (Kotter & Rathgeber, 2006). Develop a program within the community engagement model to demonstrate measurable outcomes..

COMPANY ADDRESS. University of Southern California 3502 Watt Way Los Angeles, CA 90089.

TH AN K Y OU.