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Copyright © 2018 Sterlite Tech. Fiber Connect Event Plan.
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‹#›. © 2019-2020 Sterlite Technologies Limited. Next up:.
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‹#›. Project Plan. Date 5/6/22 5/10/22 5/11/22 5/11/22 5/11-13/22 5/16/22 5/16/22 6/1/22 6/3/22 6/11/22 6/11-12/22 6/13-14/22 6/14-15/22 6/15/22 Description Present preliminary design and rental pricing to Sterlite Final proposal to Sterlite Signed proposal from Sterlite Deposit invoice generated Graphic design Graphics approved and into production Show service discount deadline Graphic production complete Ship booth direct to show site Booth received on show site Setup Fiber Connect Conference Dismantle Return shipment.
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‹#›. Name Role Arrival Date Departure Date Danah - E xhibit only 1 Marketing project lead, budget , set-up, tear-down, reception Sunday 6/12 Wednesday 6/15 Stephen - Full Conf 1 Daniel - Full Conf 2 Travis - Exhibit only 2 Tamitha - Full Conf 3 Booth Duty and WIF Luncheon - Available to help Danah with anything she needs. Sundy 6/12 Wednesday 6/15 Teresa - Exhibit only 3 Sally - Exhibit only 4.
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‹#›. Name Monday 11:30-3:30 Monday 3:30-6:00 Tuesday 11:30-1:00 (WIF lunch) Tuesday 1:00-3:40 Tuesday 3:40-6:00 Danah Booth duty Booth duty Booth duty Booth duty Walk the floor Stephen Conference Sessions Booth duty WIF Lunch Conference Sessions Booth duty Daniel Conference Sessions Booth duty WIF Lunch Conference Sessions Booth duty Travis Booth duty Booth duty Booth duty Booth duty Walk the floor Tamitha Conference Sessions Booth duty WIF Lunch Conference Sessions Booth duty Teresa Booth duty Walk the floor Booth duty Booth duty Booth duty Sally Booth duty Walk the floor Booth duty Booth duty Booth duty.
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Customer outreach /invitations & promotion. LinkedIn and Twitter posts Tags: #FiberConnect2022, @FiberBroadband, our STLer names Personal email outreach Blast email (sent by Marketing) NOTES: Look at the speaker line-up for customers and analysts who will for sure be there Cable and fiber opportunities - 2:30 Monday | Moderator: Julie Kunstler – Omdia - Informa Tech Taking fiber from concept to real estate - Monday | Moderator: Jamie Lenderman Omdia Innovations in Fiber Distribution - Monday | Moderator: Pat McLaughlin, CI&M Everywhere fiber connects - Tuesday | Steven Hardy, Lightwave.
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Our objectives. Brand building ( when new to market or business has transformed) Advertisements - could do an advertorial for an ad or emailer Sponsorships (emailers, ads, bag inserts - something w/a QR code to track) Media, PR (no “news” - launches, commercial info. etc.) Branded merchandise Deepening relationships ( Focusing on key account strengthening, deal positioning, up-selling) Meetings in booth Key topics Executive or hospitality events Restaurant reservation link Local music concerts, Molly Hatchet, Ann Wilson of Heart and other old school rockers in town https://ryman.com/event/belle-sebastian/ Grand Ole Opry Johnny Cash Museum.
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Final Graphics Copy. main theme: LIGHT IT UP! other supporting messages: BROADBAND EVERYWHERE! demo areas one stand as follows: STL USA MADE FIBER CABLE LOOSE TUBE | FLAT RIBBON | IBR one stand as follows: STL'S GROWING GLOBAL TEAM BRINGS MORE EXPERTISE, MORE INNOVATION, MORE FIBER!.
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Design Needs. ‹#›. Must have Exhibit Graphics (see following slides) Emails - quantity 2 (customer invitation, customer thank you/follow-up) Social posts - quantity 3 (preview, reminder, during/thank you) Nice to have Display advertisement for Google, STL website Landing page (same layout as FTTH Europe; less content - no speakers/sponsorships) US Market brief (one-pager collateral describing STL in the USA).
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Exhibition hall | STL booth location. ‹#›. © 2021-2022 Sterlite Technologies Limited.
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Exhibition Design. ‹#›. Nisi ut Aliquip Ex Ea Comnvdo Akipisci Velit Sed Quia Non Yumquam Eiu stl.tech.
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‹#›. © 2021-2022 Sterlite Technologies Limited. Exhibition Design.
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Products / Content on hand. Teresa & Daniel will each bring their cable sample kits (one for each demo stand) Video content needs: Collateral on-hand needs: STL USA one-pager (wip w/Danah, Rahul, Amit) Most important things to feature: A2 rollable ribbon Stellar (IBR made w/Stellar) - do we have a graphic of this? Request data sheets on 9.1 and 9.2 micron, NOVA, Stellar White paper on fiber characterization (do we have one)? splice testing with various OEMs/situations (for conversation reference, not hand out).
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Event Communication. ‹#›. All email, social post and blog draft here: https://docs.google.com/document/d/1W3jDBecGNi96Tx0zbDk6WhiWKyIYFXDEXsoYBFclcdA/edit?usp=sharing Social posts are scheduled for May 25, June 1 and June 8. We will also have live posts during the show. #FiberConnect2022 @FiberBroadband.
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Event Merchandise. ‹#›. Branded Merchandise: Pens - executive gift (have 25 sent to Stephen) Branded merch - low cost branded item (compliments “light it up”) Candy in bowls - Danah will bring it Pendrives - Danah will bring all the digital content for the screens Pendrives - Do we want preloaded pen drives to give to certain contacts / analysts? Lanyards and lapel pins for staff (10 each) Shirts - TBD. Will need sizing and something complimentary to the exhibit aesthetic OR Danah will advise on apparel.
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‹#›. © 2021-2022 Sterlite Technologies Limited.