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[Audio] Our strategy. Our goal is to Develop long-term growth through Segment focus and Domain knowledge. We drive maximum value for our customer based on our full technology stack called EcoStruxure. Resulting in increased operational availability and efficiency while enhancing our customers economic operational and sustainability profile. Electrification digitalization and sustainability are key drivers for our customers. Consultative development based on these strategic growth pillars align perfectly with our will goal to create customer loyalty and recognition before acting on a sales transaction. This results in us becoming a trusted business partner for our customer and therefore earning their long-term loyalty and full portfolio business Our go to market. To develop long-term sustainable growth we need to optimize all go to market channels in-line with our strategy and vision. This means we need to ensure our presence in the different segments is maximized both direct and indirectly. Based on our limitation in resources we should actively develop and support our (alliance) partner landscape..

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[Audio] We change the game we play to enhance our customer loyalty and business based on 4 changes 1st We move from non-structured reactive to focussed pro-active segment approach 2nd Long term co-creation of value before moving towards execution of the project 3rd Creeate "value based" solutions matching with buyer's strategic and/or operational goals. 4th we move away from "product" selling to development of a clear Value Proposition based on "Total Cost of Ownership Return On Investment Disruptive or other values.".