LASIK VISION CORP

[Virtual Presenter] Good morning everyone. Today I'm going to discuss the Lasik Vision Corp and how it managed to reach its goals by standardizing processes controlling quality and satisfying patients in addition to financial management. Let's take a look at how the company achieved success..

[Audio] Lasik Vision Corp had ambitious goals to become the largest provider of laser vision correction in the United States and Canada. To reach this goal they prioritized low pricing expansion and efficiency. In 1998 they launched a low margin high volume strategy followed by an expansion plan in 2000 that included the opening of one new site per week with an intended goal of 20 clinics in the United States. Michael Henderson joined the company and was instrumental in driving efficiency..

[Audio] Lasik Vision Corp's preference of prioritizing profit over patient care has had a serious negative effect on their business. Such irresponsible conduct resulted in numerous patients enduring undesired consequences from the surgery as well as them being taken to court due to their lack of moral standards. It is obvious that their model did not succeed and their struggle to remain viable left them in an unresolvable predicament..

[Audio] lasik Vision Corp has consistently pushed boundaries in the refractive surgery industry by teaming up with the leading technology in laser technology. Additionally to remain competitive in the ever-shifting environment of governmental regulations and competition they have taken into consideration any moral and market considerations. Consequently they have employed tactics including both cost-efficient prices and effective advertising to boost their profits. In sum Lasik Vision Corp has managed to stay ahead of the competition and is a leading refractive surgery provider..

[Audio] Given the company's chosen priority of success for lasik Vision Corp. what should it do to achieve it? It is important to consider operational efficiency standardization of processes aggressive competition in prices quality control and patient satisfaction. My recommended approach is to integrate a strong financial management which is essential to guarantee profitability and expansion..

[Audio] Exploring the order qualifiers and order winners in this business innovative services quality agile cost and flexibility are the order qualifiers while the order winners are velocity efficiency lean confiability and cost flexibility..

[Audio] Using the polar diagram tool we can analyze the performance of Lasik Vision in various areas such as Cost Speed Quality Dependability and Flexibility. This will help us identify and set the right competitive performance targets for Lasik Vision to ensure they are ahead of the competition..

[Audio] Our product or service falls under the category of convenience product. It is a procedure that can greatly improve vision and quality of life. Customers purchase this product in a situational need doing only minimal research or evaluation prior to purchase. Moreover we offer professionalism and comfort during the procedure thus further supporting our classification as a convenience product..

[Audio] We have examined how the operations strategy model can benefit companies in the lasik vision industry. This model can enable them to enhance the delivery of services and guarantee customer satisfaction. Additionally effective planning and efficient operations implementation are paramount. A successful operations strategy model can be the key to sustained success in the industry. Thank you for your time and attention..