Elemental Marketing Plan

Elemental Marketing Plan. Owned & operated by GHS.

Elemental is a high-end lounge that provides high-quality products through exquisite services in a unique ambience. In addition to food and beverage services, the establishment also broadcasts popular sporting events..

The Story. Exceptional gatherings bring together exceptional people. It doesn't matter when , but with who and where is what makes your experience special. And what better answer is there than with us at Elemental. This is the essence of our story. The essence of a story that combines the freshness of Air, the calmness of Water, the indelicacy of Earth, and the glare of Fire, to bring into existence an ambiance tailored to be lavish. Here in Elemental, we create unique moments for you to savour as memories. Elemental, Eliteness redefined..

Market Research Overview on the F&B industry in the Kingdom.

Market Research Overview on the F&B industry in the Kingdom.

Target Market. Saudi Nationals & Expats 20 – 50 Years of age Medium – high average salary 60% Male | 40% Female The Total Population of Saudi Arabia as of January 2021 is 35.08M: 20.28M (57.8%) Males and 14.80M (42.2%) Females 71.4% aged 18+.

Challenges & Opportunities. Threats & Opportunities Changes in government regulations Changes in the economy Changes in the trends of the Industry Barriers to Entry High Marketing Cost Brand Recognition Challenges Visibility & Interactions.

SWOT Analysis. STRENGTHS Relatively new concept in the city Unique twist in cuisine One-of-a-kind ambience with outdoor seating during the cooler periods of the year Modern and lively design Exquisite service Highly enthusiastic team Aesthetically pleasing food presentation Skilled and knowledgeable staff Geographic location..

Marketing Trends & Overview. Website Social Media Visibility & Interactions Google Display Network Public Relations Email Marketing Word-of-Mouth.

The Launch Plan.

Objectives. To Place Elemental on Riyadh F&B map To Create brand awareness – communicate what the brand is all about. To position Elemental as a unique place where customers can experience high end service, unique atmosphere, and high-quality products To position Elemental as a place to chill, have fun, and hangout in an Elite Environment.

Launch Summary. Elemental will open doors on XX Aug 2022. Elemental will provide a new high-end experience to Riyadh’s customers We are planning for the opening; a special night hosting VIP & key media representatives. The event will create a strong opportunity for circulating the launch news One-Week of building the hype towards the new opening (Special Invites, Sneak Peaks), followed by a set calendar for the post-opening.

Launch Insight. BRAND INSIGHT Elemental is a high-end Lounge that is set to stand-out in its category with a competitive price point MARKET INSIGHT: The high-end dining market is growing with an increase demand for new creative concepts Customers are becoming more selective when it comes to service and quality of food CREATIVE INSIGHT: Customers are looking for a unique concept that caters for a selective target market; with an experience to stay in the memory while they feel valued and well taken-care of. Similar concepts positioned themselves as an “Elite” concepts, but Elemental is there with a new strategic approach: Eliteness Re-defined.

Phases Breakdown. Phase 1 Phase 2 Phase 3 Pre-opening Opening Post-opening To host a special 3 nights: Families & Friends (2) Suppliers & Partners Media Sneak Peak To start creating curiosity and excitement through social media and PR To host A VIP night marking the launch of Elemental; attendees are high caliber personnel, with some selective media representatives to ensure decent coverage To create a short term content calendar highlighting the launch, and a long term content (on a monthly basis) moving forward.

Key Phases Breakdown. Pre-opening Reaching out to our community that includes: Families & Friends, Suppliers, bloggers and Influencers, and VIP’s on the new “Lounge” Use digital platforms to create curiosity around Elemental and its location Preparing for the 3 Nights’ trial run (Schedule, Number of attendees, Menu, etc ) Opening The Launch should be well planned and well communicated and supported with a PR & digital media campaign Special Invites, personalized “Thank you” gifts, Unforgettable experience PR & Social media coverage Post-Opening Sharing new restaurants photos and updates Maintaining Media, Influencers, and fans One-on-One invites.