THE PITCH

—„„—""7SN. Dianne Soriano. 2022. THE PITCH. visual communication design//.

[Audio] This powerpoint presentation contains the following: the client target audience folio contents AND feedback.

THE CLIENT. 01.. who the client is and their needs.

[Audio] My client is Rosé, a korean-australian performer She is from the famous group blackpink. She is an advocate for taking climate action.

[Audio] client need She is looking for an architect to design her house and backyard Her property, which is located at The Great Ocean Road, will be put up on the website Airbnb.

people who are intended to see the design. 02.. GENDER.

[Audio] The target audience ages from 18 to 40, they are of any gender and sexual identity, these people are educated and interested in modern design and are from middle to upper class. My audience typically lives in the city and likes to go on coastal holidays with their dogs..

COMMUNICATION NEED 01. ‘ARCHITECTURAL DESIGN’. GENDER.

[Audio] The purpose of my architectural design is to show the detailed structure of an approximately 300 sq metre home It is my aim to have a common area for people in the house to co-exist..

[Audio] The final design would be presented as a 3d scaled model and posted on social media such as Instagram, Facebook and Airbnb.

[Audio] She requires a minimalist, industrial modern and split level home This includes 4 bedrooms, 1 will be an ensuite and 2 bathrooms And this will accommodate 10 guests and 2 pets.

[Audio] The following are the constraints. CONSTRAINTS.

[Audio] And the following are the client's expectations.

John Patterson. 2022. MY FOLIO: RESEARCH. In this section: brainstorm, primary and secondary research.

[Audio] This is my primary research I have conducted site visits and looked at houses that fit and don't fit the brief..

[Audio] I have used design thinking such as P.M.I and annotating them using elements and principles such as colour, space and size..

[Audio] The following are part of my secondary research, I have accessed these photos and mainly looked for designs that met the brief..

[Audio] I have used design thinking in annotating my research such as PMI and SEE, WONDER,THINK STRATEGIES to further utilise my research and help me in developing ideas..

[Audio] Some of these designs have inspired me to use different shapes such as irregular, geometric and organic which can be seen in my developments..

A wolf with its mouth open Description automatically generated with low confidence.

COMMUNICATION NEED 02. ‘LANDSCAPE DESIGN’. GENDER.

[Audio] The purpose is to create a space in the client's backyard to improve amenities and have a connection with the natural environment surrounding the home.

[Audio] The final design of this communication need will be presented as floor plans and elevations as well as a powerpoint presentation.

[Audio] These are the constraints. CONSTRAINTS. GLASS MATERIALS.

[Audio] And these are the client's expectations. EXPECTATIONS.

John Patterson. 2022. MY FOLIO: RESEARCH. In this section: brainstorm, primary and secondary research.

[Audio] These are photos I have taken during a visit to bunnings.

[Audio] I have decided to do primary research on a fire pit because it is included in the expectations of the brief and it is a key feature of living in a coastal house.

[Audio] This is my secondary research, I have accessed these photos and mainly looked for designs that are appropriate to the client's expectations and constraints.

MY FOLIO: IDEAS GENERATION. In this section : ideas based from research, reasons why I thought of these design and methods media materials.

John Patterson. 2022. MY FOLIO: CONCEPT DEVELOPMENT.